As the winter of 2023 approaches, home appliance giant Gree Electric has once again become the focus of the market. This time, the third-generation "Rose Air Conditioner" launched by Gree not only won enough attention with its unique design, but also caused widespread heated discussions because of the price of up to 30,000 yuan.
Dong Mingzhu, chairman of Gree Electric Appliances, has always been known for his keen market insight and innovative spirit of daring to be the first. Under her personal guidance, this rose air conditioner perfectly blends artistic aesthetics with practical functions to present a unique visual effect.
The exterior design of the air conditioner is inspired by blooming roses, implying the beauty of love and life. However, this rather romantic design has also caused a lot of controversy. Some netizens praised its novel design and ingenuity, which elevated daily necessities to the height of artBut some netizens thought it was too fancy and even questioned its practicality.
In addition to the breakthrough in exterior design, this rose air conditioner also has a lot of innovations in terms of function. For example, the pink light emitted by the night mode creates a warm and romantic atmosphere;The ingenious design of 19 petals not only symbolizes long-lasting love, but also solves the problem of uneven heating for users. In addition, the new "parent-child education" function has attracted the attention of many mothers.
However, although the Rose Air Conditioner has achieved the ultimate in details, the price of up to 30,000 yuan still discourages many consumers. Some netizens said that such a ** is simply sky-high in rural areas, and it is enough to make people think twice in the city. What's more, the rarity of Gree's stock price is associated with this rose air conditioner, and they think that Dong Mingzhu's innovative attempt is a bit "excessive".
In the face of various doubts and controversies in the market, Gree Electric said that Rose Air Conditioner is a bold attempt by the company in product innovation, aiming to meet the personalized needs of different consumers. At the same time, the company also acknowledges that there may be certain problems in pricing, and will adjust accordingly in the future based on market feedback.
Overall, although the rose air conditioner designed by Dong Mingzhu himself has caused a lot of sensation in the market, consumers' evaluation and acceptance of it have shown obvious polarization. This also brings profound enlightenment to the home appliance industry: in the pursuit of product innovation and personalization at the same time, how to balance the relationship between design and practicality, quality and value, will become the key to future market competition.