During the Spring Festival holiday in 2024, more users will go abroad to find a different way to open the New Year. In order to enrich users' Spring Festival travel experience, on December 20, Tongcheng Travel and Western Australia Tourism Board jointly created the "Spring Festival ** Play, Shanghai Direct to Western Australia" theme activity was officially launched, and users can participate in preferential activities such as "Shanghai direct flight to Western Australia to receive 666 yuan and 1111 yuan round-trip ticket discount coupons" on the Tongcheng Travel platform. The time for users to receive coupons and place orders is from December 20, 2023 to February 17, 2024, and the valid travel time covered by the activity is from January 19 to February 17, 2024.
The Western Australia collaboration is the fourth leg of Tongcheng's Destination Global Programme series and the first stop in the Southern Hemisphere since the programme's launch in September. The Spring Festival coincides with the summer of the southern hemisphere, and the opening of the Western Australia station at this time is a powerful measure to promote the growth of consumption in overseas tourist destinations during the rapid recovery period of the outbound tourism market.
Western Australia is an important gateway state in the western part of Australia, and the Chinese New Year holiday is the best time to visit Western Australia out of season. Western Australia is attracting more and more Chinese tourists for its pristine natural landscapes, lovely wildlife, excellent wines and magnificent coastline landscapes. At the same time, there is no time difference between Western Australia and China, making the journey more comfortable for Chinese tourists. Encountering the world's happiest animal, the quokkaby, the pleasure of enjoying the freedom of seafood on a yacht fishing for lobster, and the pink ocean of the Hutt Lagoon are the three experiences that are popular with Chinese tourists.
Since the beginning of this year, with the continuous recovery of the outbound travel market, Chinese tourists have become more and more widely traveling. Combined with the previous experience of cooperation in South Korea, Singapore, Hungary and other destinations, Tongcheng Travel relies on its rich channel resources and platform advantages, and through the combination of "Air Ticket Global Plan", "Hotel Global Plan" and "Vacation Global Plan", it not only provides users with diversified services for overseas travel, but also continuously builds an ecological chain of the tourism industry, attracts more users to travel abroad for leisure and vacation, and realizes cultural exchanges between China and foreign countries.
In the future, Tongcheng Travel's "Destination Global Plan" will continue to be deeply linked with high-quality overseas destinations around the world to provide better quality travel services for more users to "go global".