Charity Public Welfare News (Liu Wei, Wu Xiuqin) "To create a happy kingdom for children all over the world." This sentence is the life motto of Peter Hansdan, chairman of Zhejiang Ningbo Yiren Toys. This entrepreneur from Germany has not only created his own "toy kingdom" in China, but also built a fairy tale world full of love and hope.
Making toys is a job that Peter loves and what he has been fighting for all his life. During Peter's childhood, he became inseparable from bamboo and wood toys. After growing up and starting a family, he regained this skill, from hands-on production to independent research and development, and then led the establishment of a toy ** company in Germany in 1986, he gradually realized his life ideals.
In 1995, in order to seek greater development space, Peter crossed the ocean to China, brought the world's leading German standards and management concepts into Ningbo, set up a creative factory, product manufacturing in addition to the use of global high-quality raw materials, but also independent research and development of advanced equipment, the establishment of automated production lines, and combined with the local natural bamboo forest resources, the first to adopt eco-efficient production technology, the development of "creative bamboo chopsticks" series of toys, unique in the field of global toys.
Through years of business development, at present, Ningbo Yiren Toys has developed into a global children's products manufacturing giant, committed to the development and production of high-quality environmentally friendly educational toys for children from birth to 6 years old, which are exported to more than 60 countries around the world. The company continues to develop a steady stream of exquisite toys that children love, while adhering to the concept of "environmental protection", strictly controlling all aspects of toy manufacturing, such as the source, process, and terminal, reducing the negative impact on the environment, and building an interesting and healthy toy kingdom for children.
While the company is developing steadily, Peter is also actively involved in social welfare undertakings, always paying attention to the growth of children. In 2002, Peter donated to build five schools in Guizhou, one of which was named Maria Hope Primary School, and began his journey of global philanthropy in the true sense of the word. In 2008, when a major disaster occurred in Sichuan, Peter not only took the lead in calling on employees to donate money and do their best to give love to the disaster area, but also led a team to the disaster area. In 2016, Peter donated toys to children in needy, disaster-stricken and war zones in many countries around the world through the "Buy One Donate" method. In 2017, Peter's Toys Company signed an agreement with the Ningbo Beilun District Charity Federation to set up a charity title of 5 million yuan for the Beilun District Charity Project, and then donated more than 30,000 sets of toys with a total value of 2.18 million yuan to be distributed to the counterpart cities in Beilun District and the kindergartens in various streets in Beilun District. According to incomplete statistics, up to now, Peter's toy company has donated more than 130 sets of toys, with a total value of more than 12 million yuan and nearly 10 million yuan in donated funds.
For more than 30 years, whether in corporate development or public welfare, Peter has always firmly fulfilled the vow of "creating a happy kingdom for children all over the world" with the power of action - he has created a fairytale kingdom with love.