On December 14, at the face-to-face event of NIO, Li Bin, founder and chairman of NIO, responded to market concerns and deeply analyzed the layout logic of NIO in terms of battery swapping, products, technology, and strategy. 
Courtesy of NIO. Li Bin said that looking back on NIO's development history, the company's self-assessment is not enough to estimate the external risks and the risks of the company's operation. Looking ahead, NIO will be more cautious in its risk forecast. At the same time, the company will continue to adhere to long-termism and improve the efficiency in R&D, marketing network construction and other aspects.
Battery swapping is not a burden, but a moat.
Recently, NIO has successively announced cooperation with Changan Automobile and Geely Automobile on battery swap business and has become a "battery swap partner". The move caused a huge shock in the industry. According to the cooperation agreement, the parties will cooperate in promoting the establishment of battery swap standards, the construction and sharing of battery swap networks, the research and development of battery swap models, and the establishment of an efficient battery asset management mechanism.
At the ** face-to-face event on December 14, Li Bin reiterated the importance of NIO's battery swap system. He said that the rechargeable, swappable and upgradable energy system is NIO's moat.
At present, the amortized cost of building a battery swap station is not high, and at the same time, battery swapping can also participate in the energy storage business in some regions, from this point of view, the battery swap business is not a burden for NIO. Li Bin revealed that from the first day of the battery swap business, NIO has been considering opening up, so it is a natural period to cooperate with Geely, Changan and other car companies to open up battery swaps. In his view, the main reason why they can cooperate with each other is that these car companies have an understanding of the battery swap business and have tried to do this business, so the above-mentioned car companies can better realize the importance of building a battery swap network.
Li Bin appealed and suggested that all car companies can study which models are suitable for battery replacement transformation. It is reported that on the morning of December 14, NIO signed a new battery swap alliance business with a car company, and the circle of friends for battery swap was further expanded. The high-end pure electric vehicle market is expected to explode, and sub-brands will choose the opportunity to enter the market.
In view of the current increasing volume of the new energy vehicle market, Li Bin believes that the explosive growth of high-end pure electric vehicles has not yet come.
In his view, in the past two years, due to factors such as insufficient infrastructure and soaring lithium prices, the high-end pure electric vehicle market has not yet exploded.
Li Bin said that combined with the current market trend, it can be judged that from 2024 to 2025, the high-end pure electric new energy vehicle market will usher in an inflection point of explosive growth.
To this end, Li Bin emphasized that the NIO brand will continue to make efforts to the high-end, ET5 will be the lowest-priced product of NIO, there will be no NIO products with a lower price than this car, and the NIO brand will not sink to the market of 200,000 to 300,000 yuan.
For the market of 200,000 to 300,000 yuan, NIO's sub-brand is ready. "We hope that this market will be rolled up again, and when the time is right, we will launch a sub-brand for the sinking market. Li Bin said that although the sub-brand is fully prepared, we still need to wait for the specific time to enter the market.
For the market from 2024 to 2025, Li Bin judged that the market competition will be very fierce, and many peers are currently doing business with negative gross profits, and NIO's top priority is to ensure that the company survives first. At the same time, NIO will prioritize the following areas for the company's development: First, ensure the technological leadership of its products;The second is to ensure the stability of the sales and service network;The third is to ensure the technical research and development of 9 models of three brands.
"In fact, survival is not the only goal of NIO, the company must survive and enter the finals. To reach the finals, you still need to win this game. Li Bin believes that the automotive industry is an industry that needs strong products and strong technologies to drive, so NIO should be prepared to run a marathon.
At the third quarter financial report meeting, Li Bin revealed that no matter how fast the auto industry changes, NIO has always carried out long-term layout with the mentality of running a marathon and practiced long-termism.
Building three brands can reach more users.
NIO's willingness to launch a sub-brand has been clearly expressed on several public occasions. Li Bin revealed that NIO hopes to use three different brands to cover users with different consumption needs, which is more in line with consumers' cognition and common sense. "We hope that our NIO brand has a high share and good gross profit in high-end brands, and we hope that our second brand can serve more users. Li Bin revealed that NIO's second brand and NIO brand will reuse the capabilities at the software level, but the energy between brands cannot be reused with each other, so the reason why NIO launched a new brand is not because NIO has suffered serious losses, but because NIO's early investment has to be realized.
Li Bin believes that in the market of 200,000 to 300,000 yuan, there is an opportunity to produce a single car with monthly sales of 50,000-60,000 models. Therefore, NIO's second brand will be based on the family market and efficiency-oriented, and only three models are currently planned.
In response to the previous product definition, Li Bin reflected that the core strategy of the automotive industry is product strategy. If we could do it all over again, NIO's existing product planning and definition would include some details, and it would do a better job.
Because of the imprecise product definition, we did lose some sales, which is also the tuition fee paid by NIO. Li Bin said that for the subsequent product definition, NIO will have a clearer understanding of who our products need to be sold to and what the real needs of users are.
Li Bin said that at present, NIO is not "new" as a new force, and compared with BYD and other companies, NIO still has a lot of room for improvement.
For overseas business, Li Bin said that NIO will be more focused on the markets it has entered.
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