The glory of the world is born for the pioneers.
Text |Zhang Jingbo
In the 15th century, the Age of Discovery, kicked off the prelude to global power competition. In the following centuries, commerce became the most fierce battleground of great power competition.
Today, with the outbreak of a new round of scientific and technological revolution, mankind is ushering in a new era of scientific and technological exploration.
How Chinese enterprises can seize the opportunity to go global and expand their influence like American companies is an important issue facing many enterprises.
Many companies are already taking action and giving answers!
[The world's two high-end, a two-way run of the soul].
Approaching the end of the year, China's technology industry is constantly experiencing major events.
On December 14, Glory was officially announcedStrategic partnership with Porsche Design.
The two companies will work together to create high-end products with innovation and a sense of avant-garde. The first jointly designed smartphone will make its global debut in China in January 2024.
This is a long-awaited cooperation between the outside world, and it is also a two-way rush between two high-end brands across the world and breaking industrial boundaries.
Stefan Buescher, Chairman of the Executive Board of the Porsche Lifestyle Group, said:
"The exclusive partnership with HONOR is a milestone in the further expansion of Porsche Design's portfolio of iconic electronics. ”
Honor CEO Zhao Ming said:
"Based on open collaboration, we will jointly explore the convergence of design excellence and performance to bring pioneering innovations to the global high-end smart end market. ”
Porsche Design, by one of the most iconic design works in contemporary history, the designer of the Porsche 911 fa.Professor Porsche, founded in 1972.
For more than half a century, the Ludwigsburg, Germany-based company has extended its free, pioneering Porsche DNA and legend beyond the automotive world.
From clocks and watches in the beginning, to glasses, bicycles, bags, fashion, and even yachts...
In the vast world of design, few names have won as much acclaim and accolades around the world as Porsche Design.
To this day, it is still recognizedA beacon of innovation and excellence in the design world.
The well-known Porsche Design also actively crosses borders with an open attitude and joins hands with high-end brands in various fields around the world to create groundbreaking products.
For example, Adidas sportswear, Oslo metro, Royal Falcon luxury yacht, etc.
These collaborations, across all fields and categories, not only expand the influence of Porsche Design, but also promote the exchange of innovation and expertise across industries.
As a technological element in the cross-border cooperation map, the mobile phone industry is a key strategic cooperation direction for Porsche Design.
In 2016, the cooperation with Huawei created a legend. But for well-known reasons, the two sides could not continue to hold hands.
Bidding farewell to its former partners, Porsche Design is reluctant to stop chasing the dream of creating a luxury technological lifestyle for the pioneers.
In the field of smart terminals, Porsche Design is eager to find a partner with both technological innovation and strong global channel capabilities, continuing the legendary path with Huawei.
Porsche Design is committed to creating luxury, freedom, avant-garde and high-end design, with a strong focus on the brand expression with a strong personality.
At this time, the glory of inheriting Huawei's genes and daring to fight has entered the vision of Porsche Design.
This Chinese technology brand, which has just been independent from Huawei for three years, was once in a shortage of the first chain, the market was zero, and even people questioned whether it could survive.
But the glory people do not believe in fate, and are not willing to be defined by others, they toChallengergesture, boldly breaking all kinds of boundaries, and ultimately leading the industry innovation.
In just three years, Honor has redefined many products, technologies and user experiences such as folding screens, batteries, images, and screens, and has won the first place in the domestic market twice with its strong brand potential.
In addition, it also shines in the European market with the Magic series of straight flagships, as well as the new products of the ultra-thin folding screen family, and arouses users to scream at world-class consumer electronics shows such as MWC and IFA.
The glory of fashion and personality V Purse has aroused heated discussions among the world's authorities.
The glorious temperament and the world's high-end occupancy finally attracted Porsche Design.
One is a beacon in the design world, and the other is a leader in the technology industryThe world's two major high-end brands finally came together because of the spiritual resonance of freedom and pioneering.
They will break boundaries, continue to strive for excellence, and together provide global consumers with a high-end luxury experience in the field of consumer electronics, creating more value.
But what attracts these two global high-end brands in both directions is not just the spiritual resonance.
[They are born for pioneers].
In 1972, 37-year-old Fa.Porsche, a pivotal moment in life.
Eight years ago, the Porsche 911 designed by him won the French Le Mans Race and became famous all over the world. But what to do next was a question for him.
Designing another 911? It doesn't sound challenging or at all.
After some deliberation, fa.Porsche decided to leave behind the legacy laid down by his parents and bring Porsche's free and pioneering DNA beyond the wider automotive world with bold innovations.
Glory in 2020 faces a similar choice.
As early as the Huawei era, Glory has achieved its own legendary life, ascended to the throne of China's No. 1 Internet mobile phone, and made great contributions to the glorious years of Huawei mobile phones.
After becoming independent from Huawei, the road should go forward, which is the primary issue in front of Glory.
In the eyes of outsiders, Honor has inherited Huawei's genes and product line, and moving forward along inertia is the safest and more comfortable path.
The new glory has not yet started, and the outside world's definition of it is innate.
However, Zhao Ming, CEO of Honor, and his friends are unwilling to be defined by othersThey decided to break free from the shackles of the industry, become freedom pioneers, and create their own vast sky.
When it comes to the specific mission, it is to become a global iconic technology brand.
This road is destined to be difficult to cross the lofty mountains and mountains, but those who chase dreams are not afraid of the heavy mountains.
F. who left his father's ancestral business and founded Porsche Designa.Porsche, the final team, has created generations of pioneering works for users around the world in the fields of watches, eyewear, bags, fashion and sports.
In the consumer electronics industry, Porsche Design has redefined the entire industry with many technology brands.
For example, the gaming keyboard and seat in cooperation with Thermaltake, the Book RS laptop in cooperation with Acer, and the gaming monitor in cooperation with AOC.
There is also the well-known Huawei Porsche RS series mobile phone.
Strong technological innovation, global high-end positioning and channel capabilities are the reasons why Porsche Design chose these partners. These collaborations have indeed strengthened the technological nature of Porsche Design.
Especially with Huawei, cooperation in the field of mobile phones.
Porsche Design has accumulated 15 years of experience in the field of smartphones, creating a number of classic products, and the Mate40 RS, which was jointly designed with Huawei, has become a legend.
After Huawei, Porsche Design was pleasantly surprised to find that Honor not only has these capabilities, but even resonates with itself in more aspects.
For example,In terms of design, both parties adhere to the concept of people-centeredness.
Creating pioneering products for those who dream of their dreams is the vision of Porsche Design, which has been at the forefront of functional design for decades.
Every Porsche-designed product is designed with exceptional precision and perfection based on the principles of timeless design.
Coincidentally, people-centered is also the starting point for HONOR to think about products and problems.
Before Glory, people thought that Huawei had made the folding screen to the extreme, and it was impossible to be thin and light. But Honor jumped out of this thinking and believed that users needed to be thinner.
Starting from this demand, they made the folding screen millimeter levelBreaking the boundary between straight board machine and folding screen.
Similarly, before Honor, the industry for the screen field, mainly around brightness, resolution, etc., volume parameters. However, Honor proceeded from the interests of consumers and embarked on the road of eye protection, which few people have taken.
Eventually, they made 3840Hz UHF PWM dimmingLet the OLED screen say goodbye to strobe completely.
Under the leadership of Honor, other manufacturers are quickly following suit. Zhao Ming said"Mobile phones will fully enter the era of eye protection. ”
In order to solve these user pain points, Honor continues to break boundaries, actively explore interdisciplinary and new materials, and apply them to products.
In the field of batteries, Honor is the first in the industry to use carbon silicon anode materials, and the use of Qinghai Lake batteries with this new material has greatly improved the battery life of mobile phonesIt relieves people's power anxiety.
When the folding screen is bent, the strength and toughness of the hinge are very demanding. To this end, Honor's self-developed shield steel material has increased its strength by 20% while reducing the thickness by 25%.
Without these materials and engineering innovations, Honor would not have been able to create many pioneering products.
In 1981, when Porsche and IWC joined forces to create a pioneering watch, they also thought of innovations in materials and engineering.
They pioneered the use of titanium in their watches, ushering in a new era in the watch industry.
Prior to this, this super material was used in the military, aviation and aerospace fields, and was rarely used in watches.
The spiritual resonance, innovation and design resonance, as well as the complementarity of brands and channels, made two global high-end brands that advocate freedom, avant-garde and individuality finally go both ways and come together.
They start from the needs of users and are born for pioneersIt will bring a more extreme experience to users around the world.
[New Era, Summoning the Glory of the World].
In the 15th century, the Age of Discovery, opened the prelude to global power competition.
In the following hundreds of years, commerce became the main battlefield of the most fierce struggle between the great powers.
From the British East India Company, to the German Krupp, Mercedes-Benz, BMW, to the United States Apple, Google, Microsoft...Every rise of a great power is inseparable from enterprises that expand their territory around the world.
Today, with the outbreak of a new round of scientific and technological revolution, mankind is ushering in a new era of discovery.
Chinese companies want to seize this opportunityWe should not only practice the basic skills and study various neck technologies, but also actively embrace globalization and go to the world with an open and innovative attitude.
The times make great enterprises.
In the past few years, Huawei, which has been frantically suppressed by the United States, has not only not been defeated, but has shouldered the mission of China's technology industry to climb the north slope of Mount Everest and break the blockade.
At the inaugural meeting of the Huawei Legion, the 79-year-old Ren Zhengfei made the strongest voice to the world:
I believe that peace is forged, and we must work hard and make heroic sacrifices to create a peaceful environment for the next 30 years. ”
If perseverance, calmness, and tenacity are Huawei's background colors, then the scientific and technological idealism that dares to fight and yearn for the sea and the sky is the fate of glory.
Three years ago, when Huawei and Honor first separated, the outside world was looking at the decline, and many people thought that Honor was finished.
But even if it is still very weak and the outside world is generally not optimistic, Zhao Ming, CEO of Honor, and his friends are yearning for freedom and the vast sky.
Independent for three years,Glory does not love the past, does not repeat the path of others.
They insist on taking the right and difficult path,With the attitude of a challenger, we will continue to achieve breakthroughs in engineering technology, and lead the high-quality development of ourselves and the industry with innovation.
From the folding screen to the eye protection screen, and then to the Qinghai Lake battery...With pioneering and avant-garde innovation, Honor has embarked on a technological path completely different from Huawei's, creating its own vast sky.
In China, Honor has not only achieved the top of the smartphone and folding screen markets, but also achieved a production volume of 1 million units in less than a year, promoting China's folding screen into the era of the main machine.
Overseas, Honor has taken root in the second home market in Europe, and in the global high-end market, it has challenged Apple and Samsung to create a new world of Glory.
Since 2023, Honor has grown by more than 200% in overseas marketsRecreate the glory of Huawei.
The Age of Science and TechnologyHuawei has Huawei's mission, and glory has its destiny. Huawei's technology is building a solid foundation for China's technology industry.
Glory leads the innovation and development of the industry with engineering innovation technologyIt shoulders the important task of Chinese enterprises going overseas, taking over Huawei, and seizing the global high-end market.
In the past three years, Honor has actively resonated with the global industrial chain.
They continue to work hand in hand with world-class partners to do first-class things and become a Chinese force that opens a new stage of globalization.
These partners, from Europe's top operators, to the global authoritative certification body TÜV Rheinland, to Qualcomm, are all over the world.
The strategic cooperation with Porsche Design is another milestone in HONOR's efforts to embrace open innovation and cooperationIt will bring new opportunities for the growth of HONOR's global market.
Open innovation, and actively embrace the glory of the world, not only out of their own sea and sky,It also explores a high-end, high-quality path for Chinese brands to go global.
In the face of this vast sky, Glory CEO Zhao Ming and his friends were extremely excited, and on the third anniversary of the new Glory, he posted a long post on Weibo and sighed:
"The world is big, let's run together with our dreams! ”
end——Welcome to pay attention to [China Business Taoluo], know the people, and read the legend of Taoluo.
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