In November 2023, the ranking of new phone activations in the Chinese mobile phone market was released, and Xiaomi ranked with 524The number of 30,000 units ranked second, becoming the first domestic brand, second only to Apple. Lu Weibing, commenting on this data, said that although Xiaomi has performed well, there is still a gap with Apple, and Xiaomi still needs to continue to work hard. This shows that Lu Weibing is not complacent about Xiaomi's achievements, but takes Apple as his goal, constantly motivating himself to move forward and narrow the gap with Apple.
Xiaomi officially announced a comprehensive benchmark for the iPhone from the Xiaomi 12, although it was ridiculed a lot at first, but with the reputation of the Xiaomi 13 gradually gaining recognition, and the hot sales performance of the Xiaomi 14 when it went on sale, Xiaomi is gradually approaching Apple. This move by Xiaomi shows that they are not just satisfied with achieving a leading position in the domestic market, but also have a higher goal, which is the global market.
In terms of the number of new device activations, with the help of the Xiaomi 14 series, Xiaomi has increased the number of activations by 1.6 million units year-on-year, second only to Huawei. This also confirms Xiaomi's competitive pressure on Apple from the side. Apple's market share fell 21 percent year-over-year2%, while the share of Huawei and Xiaomi has climbed sharply. Xiaomi's success has made itself the best among domestic mobile phones, and the impact on Apple has also made Apple more and more aggressive in cutting prices.
Although Xiaomi has established a leading position in the domestic mobile phone market, there is still a certain gap compared with Apple. With its strong brand influence and high-end positioning, Apple has been one of the giants in the global mobile phone market. If Xiaomi wants to compete with Apple, it needs to work many aspects.
First of all, Xiaomi needs to continue to improve the technology and quality of its products. Although the Xiaomi 14 series has performed well in terms of sales, it still needs to continuously improve the user experience and improve the performance and stability of the phone to meet consumer demand for high-quality mobile phones. At the same time, Xiaomi can also increase R&D investment in photography technology, screen display, etc., to provide more innovative features and attract more consumers.
Secondly, Xiaomi also needs to expand its influence in the international market. At present, Xiaomi has made certain achievements in India, Southeast Asia and other places, but there is still a lot of room for improvement in the global market share. Xiaomi can strengthen cooperation with operators and channel providers, expand brand awareness, enhance product awareness, and further expand market share.
In addition, Xiaomi can also strengthen its R&D and innovation capabilities. By increasing investment, we will attract more outstanding R&D talents and accelerate the speed of technological innovation and the launch of new products. At the same time, Xiaomi can also carry out in-depth cooperation with partners to jointly develop and launch more competitive products to enhance its market competitiveness.
Xiaomi, as a leader among domestic brands, has achieved remarkable results. However, Xiaomi still has a long way to go in the face of competition in the global mobile phone market, especially with giants like Apple.
In my opinion, there are several reasons why Xiaomi has been able to stay ahead of the curve. First of all, Xiaomi continues to target Apple, and the initiative to benchmark the iPhone has kept it eager and enterprising, and continuous innovation. Secondly, Xiaomi pays attention to user experience, constantly improves products, meets consumer needs, and has won the reputation and loyalty of users. Finally, Xiaomi has increased its brand influence and market share by continuously expanding its international market and actively cooperating with partners.
However, in the face of competition in the international market, Xiaomi still needs to continue to work hard. Only by continuously improving technology and quality, constantly innovating, and expanding market share, can we remain invincible in the global market. I believe that with Xiaomi's continuous efforts and progress, they will definitely be able to compete with giants such as Apple and become a world-class mobile phone brand.