Introduction: When it comes to the Mazda brand, everyone's deepest impression may be that it was the control king of the year. With the development of the times, the circulation of large-displacement engines is no longer allowed in China, and Mazda is firmly using self-priming engines, and the power is weaker. So, can the Mazda CX-5 counterattack the market with its super high appearance and good handling?
1. Advantages of Mazda CX-5.
1.Super good looks: The exterior design of the Mazda CX-5 is unique, with a streamlined body, a unique front face shape and a stylish interior design, all of which are eye-catching. This kind of high-value design will undoubtedly attract the attention of more young consumers.
2.Good handling: Mazda has always been known for its handling performance, and the Mazda CX-5 is no exception. Thanks to its SKYACTIV technology, the vehicle offers excellent handling while maintaining comfort. This is undoubtedly a huge attraction for people who like to drive.
3.Spacious car: Although the Mazda CX-5 is less than 4 years long6 meters, but the wheelbase has 27 meters, which is considered a decent performance in the same class of models. This means that the interior is relatively spacious enough for everyday use.
Second, the challenge of the Mazda CX-5.
1.Lack of power: Since the circulation of large-displacement engines is no longer allowed in China, the Mazda CX-5 has to use a self-aspirated engine. This makes it slightly less powerful than other competitors, and has become a concern for consumers when buying a car.
2.*Higher: The Mazda CX-5 is relatively high, especially before the official price cut. As a result, its competitiveness in the SUV segment has weakened, which has affected sales.
3. Mazda CX-5's counterattack.
1.Official price reduction: In September this year, Mazda not only adjusted the ** of Ankesaila and Artez, but also the Mazda CX-5, which was directly lowered by more than 20,000 compared with the old model. This move undoubtedly improved the cost performance of the Mazda CX-5 and laid the foundation for its counterattack in the market.
2.Improving quality: Although Mazda has many minor problems and is a common problem, the characteristics of Mazda's models are also prominent. As long as it is suitable, I believe everyone is still willing to start. Therefore, improving product quality and reducing the occurrence of minor problems is also the key to Mazda CX-5's counterattack in the market.
3.Strengthen publicity: Mazda CX-5, as a compact SUV with good looks, good handling and spacious space, actually has a certain competitiveness in the market. However, due to the poor performance of the market in the past few years, consumer awareness of it has been low. Therefore, strengthening publicity efforts and raising consumer awareness of the Mazda CX-5 is also an important way for it to counterattack the market.