Winter is the most suitable season to eat hawthorn, this small red fruit is bright red in color, sweet and sour in taste, is a good product of medicine and food, and is praised as "the first fruit in winter". Chengde, Hebei Province is famous for producing hawthorn, and the local "Yida" brand (Hebei Yida Food Group, hereinafter referred to as "Yida Food"), as the leading brand in the domestic hawthorn industry, has led the "red fruit culture" snack consumption wave for many years, and its production of hawthorn snack foods such as fruit dan peel, hawthorn slices, and hawthorn cakes sell well all over the country. The explosive "Yida" often causes peers to follow suit, and the Chinese domain name "Yida" registered with the trademark of the same name. **Because of its brand influence, it has also become a "sweet spot" for many enterprises to preemptively register.
After inquiry, there are currently two companies with the "Yida" trademark, Yuxi Yida new building materials *** hereinafter referred to as "Yida Technology") mainly do the 07th class "mechanical equipment", the 19th class "building materials";Yida Food is mainly engaged in the 30th category of "convenience food", the 31st category of "feed seeds", the 33rd category of "wine", and the 32nd category of "beer beverages".
Yida Technology is an excellent supplier of industrial ash concrete hollow partition wall slats automatic production line and partition wall slats in China. Its products have a certain reputation in the construction industry, and take "Yida" as its trademark logo. Yida Technology preemptively registered and used "Yida. **Chinese domain name, enter in the browser address bar, you can directly access the official website of Yida Technology.
*Du Ying, director of the Intellectual Property Research Center of the University of Finance and Economics, pointed out that domain names actually have a certain meaning of identification labels, and in a broad sense, it is a kind of commercial logo. A trademark is a commercial mark, and in a broad sense, the domain name is also a sign of commercial identification. Therefore, in a fundamental sense, it is consistent with the function performed by the trademark. Domain name protection is closely related to intellectual property rights, involving cybersquatting and unfair competition. Cybersquatting will result in the trademark owner no longer being able to use it, but it can be recovered through litigation or arbitration. Confusion can lead to unfair competition, which can cause damage to goodwill. Therefore, Chinese domain name registration is essential for intellectual property protection.
According to the Measures for the Administration of Internet Domain Names in China, domain name registration follows the principle of "first note, first served". As early as 2021, Yida Technology preemptively registered and used the Chinese domain name "Yida" consistent with its trademark. **This allows him to fully enjoy the legal right to use the domain name, which further consolidates the brand advantage of Yida Technology. Chinese domain name "Yida." **With significant business value in today's online environment, this domain name allows businesses to quickly increase brand recognition and awareness. Yida Food's failure to register the domain name in time may result in the inability to maximize its own advantages in terms of online publicity.
It can be seen from this that .*Chinese domain name is a key tool for display and brand promotion, and is an important intangible asset of enterprises. While registering trademarks, enterprises should pay attention to the registration of Chinese domain names and take timely measures to protect their intellectual property rights. Combine trademarks, brands and Chinese domain names. **Combine to gain advantages in the highly competitive network environment, improve product marketing effects, and maintain the sustainable development of enterprises and brands.