The softshell is a high-quality outerwear made of lightweight, hard-wearing multi-layered fabric, which can effectively prevent the entry of outside air and bring a comfortable wearing experience. With the improvement of people's quality of life and the enhancement of environmental awareness, the development of the soft shell clothing industry has also received corresponding attention.
According toMarket Research**Released2023-2029 China Softshell Clothing Market Demand** and Investment Strategic Planning Analysis ReportAccording to the analysis, in 2019, the size of China's softshell coating market reached 249900 million yuan, an increase of 7 over 20181%。Chinese consumers are highly recognized for quality and environmental awareness, and the sales volume of softshell clothing is also increasing, and the sales volume is expected to reach 284 in 2020500 million yuan, a year-on-year increase of 145%。
In addition to the scale development of the soft shell clothing industry, the development trend of the soft shell clothing industry in the future is also worth paying attention to. Under the continuous promotion of the national development and environmental protection policy, the soft shell clothing industry will develop in the direction of green and sustainable development, not only to improve the quality of products, but also to reduce resource consumption and ecological environment pollution.
The soft shell clothing industry will also move forward in the direction of intelligent and personalized development. With the advancement of Internet technology, consumers can customize their own clothing online according to their own needs, and use big data and other technologies to launch personalized soft shell clothing products according to the needs of consumers, so as to achieve "customer-centric" development.
The soft shell industry will also develop towards convenience, and a variety of different types of soft shell clothing have been developed on the traditional unified standard soft shell clothing products to achieve one-stop "rapid customization", which greatly improves the purchase experience of consumers.