Recently, the Company issued a public notice on the change of the Platform Dispute Settlement Rules, which added a refund-only provision. This change is considered to be the first directionPinduoduoLearn, try to regain market share. However, in fact, this marks the end of an era, heralding that China's economy will fully transition to the stock era. In this era, oversurvival became the main theme, and the relationship between supply and demand changed significantly.
Let's talk about itSupply and demandBusiness common sense. In the past, the signboard of a state-run hotel might have read "Employees are not allowed to hit and abuse customers at will." Why is there such a rule?Because at that time, consumers did not have diversified choices, the market was seriously insufficient, and it was empty to talk about respecting consumers. It wasn't until the advent of the era of market economy that consumers really had the right to choose when a bunch of restaurants opened on the street. InSupply and demandIn the context of change, some stores are willing to make profits in order to attract consumers to provide better services. So, whenPinduoduoWhen you dare to start the refund-only mode, it's not because of how good it is, but because the market is oversupplied. This simply cannot happen if there is a shortage of goods in the market.
For example, let's look at a small shopTobaccoBureau to take cigarettes. There you goTobaccoBureau, based on your cigarette license level, they assign you a fixed amount of cigarettes. Even if you ask for more, they won't sell you more. Well, for such a situation, wanting to get a refund only is almost a pipe dream. So, do you understand?Refund alone is just the keyword, and what lies behind itSupply and demandchanges. Maybe it's better to give another example. We can look at the advance of the construction team.
In the early days, there was no such thing as an advance for the construction team, because at that time, there was a lot of construction activity in the market and few skilled workers. If you find a reliable construction team, you have to pay them more to get them to work. Advance payment is a must. However, with the development of urbanization, more and more people have joined the construction team, and the owners have begun to intensify their efforts, from paying in batches to paying after the completion of the project, and even defaulting on the payment for a year. Why is this happening?It's still a matter of supply and demand.
Refund only, as a new initiative, is a convenience for consumers, who can get a refund without paying the shipping fee and returning the goods. However, for merchants, refunds alone mean that they will bear the cost of the goods and the cost of shipping. From the merchant's point of view, this is an infringement of their interests. Although as consumers, we don't care about this, but if you look at it from another angle, we are not your typical consumers, but the world's largest sellers. We in China areThe world's factory, a large part of the wealth we earn comes from foreign trade.
However, if these factories are also faced with refund-only situations, it will have a significant impact on factory profits, which in turn will lead to a reduction or non-payment of employee wages. This is similar to the ancient Ming Dynasty, when foreign merchants no longer bought Chinese silk, China wanted to fill the financial gap by patrolling salt, and in fact the people bore the cost. Therefore, refunds alone do not do any good for merchants, and even more so for a producing country.
Finally, we need to note that at the same time that Chinese migrant workers are starting to find it more difficult to make moneyPinduoduoStarted implementing refund-only initiatives. So, when ** also starts to refund only, will it become more difficult for us to make money as a worker?If the goods are worthless, will our labor also become worthless?This is also one of the biggest questions about refund-only. In the age of refund-only, we should recognize that it does not represent just a refund system, but the end of an era. We have completely moved from the incremental market to the stock market. And for refund-only, we're watching it, and it's watching us.