In the taxi industry in the past, although the industry authorities have repeatedly ordered it, the phenomenon of "refusal to ride" has long been commonplace. When the business war between the Internet travel platform Didi and Kuaidi is hot, the map shows a full number of taxis, but even if you notify 200 vehicles, there may be no one to pick you up. In reality, the "servile" psychology educated by taxis is naturally projected onto the Internet world, "Oh, too busy, too congested, too detoured, forget it." I can't call a car......Later, Uber changed all this, and the response after placing an order with Uber was no refusal, no waiting, and a lingering sense of dignity arose. It turns out that Uber can satisfy users almost paranoidly, even at the expense of the interests of countless chauffeurs, such a smooth experience is really cool!
When I first used Uber, I was a little uncomfortable. The most "criticized" is "why is there no real-time billing?".It's like a taxi. "I believe that this function is a good design for both user research and scenario simulation conclusions. Once upon a time, the meter was like a stumbling block on a flat road, attracting your attention from time to time, and the rising numbers stimulated your nerves, such an experience was like keeping an eye on a robber at all times, for fear that it would rob you in the next second. Uber told us that we didn't need a meter. When you think back to most of the enjoyable rides that took place at Uber, you could talk to the driver, you could sleep peacefully on your side, and you could enjoy the midnight scenery quietly......It turns out that all this is just missing the damn meter.
Uber not only lost the taxi meter, but also innovatively allowed users to bind their credit card once and no longer need to confirm the settlement, but realized automatic deductions, and the whole service is smooth to make you feel like a high-end VIP. Automatic deduction is no longer a simple functional design, but a latitude attack of commercial civilization. When an honest and sound business society emerges, the confirmed payment experience, which has been still regarded as a "ritual", should be abandoned, and the imprisoned design ideas need to be liberated in the evolution of business civilization and the change of users' mental models.