Recently, the award ceremony of the 11th Printing and Jewelry Design and Production Competition (hereinafter referred to as the "Printing Competition") co-sponsored by the National Inspection Group of Jewelry and Jade Jewelry (NGTC) and the China Jewelry and Jade Jewelry Industry Association (GAC) was successfully held in Beijing. Caibai shares (605599SH) as the co-organizer and special partner of this competition, and at the same time, the title of the ** group "Caibai Inheritance Yaoyin Oriental" track was invited to participate in the award ceremony. Wang Chunli, deputy secretary of the Party Committee and general manager of Caibai Co., Ltd., attended the award ceremony. Caibai Co., Ltd. won the "Outstanding Contribution Award", and Yang Lin, the designer of Caibai Co., Ltd., won the "Cultural Creativity Individual Award - Intangible Cultural Heritage Cultural Creativity Award".
This year's India Competition takes "focusing on continuing the Chinese cultural context and promoting the creative transformation and innovative development of Chinese excellent traditional culture" as the starting point, doing a good job in the inheritance and innovation of original jewelry design and production with Chinese characteristics, and more effectively promoting the creative transformation and innovative development of Chinese excellent traditional culture in the jewelry industry.
As the first batch of "Chinese time-honored brand" enterprises named by the Ministry of Commerce, Caibai Co., Ltd. has always strengthened cultural self-confidence, kept integrity and innovation, in-depth study of consumer preferences and first-class jewelry aesthetics and implications, increased independent design and research and development efforts, and continued to deepen the process of product serialization with IP co-branding as the starting point, and launched products with more chic shapes and more unique styles, which have been loved and recognized by consumers.
Caibai Co., Ltd.'s sub-brand "Caibai Inheritance" ancient method ** series products will be the representative elements of Chinese traditional culture cleverly designed in the products, the integration of ancient engraving, hammering, enamel and other characteristic crafts, to create a rich, textured products, to meet the diversity of consumers of all ages for retro, fashion style. Vegetable Hundred Inheritance, When the Tide, Light Dance Flying Series New Products - [Fu Bamboo] Series, ** Diamond Insertion Technology and Weaving Effect, showing the fashion beauty of traditional craftsmanship, the selection of one of the four gentlemen "bamboo" as a design element, implying abundance and contentment, rising steadily, expressing the pursuit of quality design and the advocacy of a relaxed attitude to life. The new products of the Caibai Chuan Shi [Pepsi Ruyi] series will transform the traditional persimmon pattern in line with the current aesthetics, which is concise and full, and at the same time combines the calligraphy "Pepsi Ruyi" text, implying good luck and good luck.
In terms of cultural IP co-branding, Caibai Co., Ltd. has launched a series of co-branded products of "Jingcheng Baiyun" - "Lifetime Decoration" in the Summer Palace, "Chengqi Yuanji" in the Temple of Heaven, and "Beijing Joy Decoration" in the Capital Museum, which integrates Beijing's traditional landmarks and cultural business cards with the current fashion. Jointly with the National Centre for the Performing Arts to create a series of "Art" products to show the beauty of diverse arts and inject more artistic vitality into jewelry. Since the beginning of this year, Caibai Co., Ltd. has also opened strategic cooperation with the National Museum of China and Beihai Park, and will continue to create "branded, classic, artistic, and nationalized" national tide classics, and create more products with cultural connotation and national tide charm.
In the future, Caibai will continue to uphold the business philosophy of "doing business with emotion and winning by quality", promote the combination of traditional cultural classics and popular creativity, realize diversified cultural presentation, and make jewelry a carrier and token for conveying and expressing beautiful emotions, helping Chinese time-honored brands to go higher and further, and injecting vigorous cultural power into cultivating and promoting cultural consumption