Cost Assurance Considerations:[Abnormal violation].
When the advertiser or service provider violates the platform agreement and management rules, or the system determines that the advertiser or service provider has any cheating behavior or any abnormal operation behavior (including but not limited to malicious modification of budget, malicious modification of bidding, centralized batch callback and other operations determined by the platform as abnormal cheating, etc.), the platform has the right to refuse the refund, and the platform has the right to deduct the payment from the balance of the advertiser's account or service provider's account. Require the advertiser or service provider to make up the part of the payment to recover the excess money. [Excess or re**release].
If the cost guarantee amount and rebate are over-issued or re-issued due to abnormal product functions, the Platform has the right to take measures to recover it, including but not limited to deducting the over-issued amount from the incentive wallet, or adjusting the subsequent cost guarantee amount or rebate of one or more subsequent payments. [Rules for Refusal of Compensation for Account Transfer].
If there is a cross-merchant advertiser account transfer on the Alipay digital promotion platform during the insurance period, the cost guarantee will no longer be issued. Related Disposal
If you violate the Platform Agreement or the rules and your account is subject to restrictive measures, you will not be able to obtain the cost protection and refund rights of these rules during the effective period of the restrictive measures. [Statistics].
The confirmation of the eligibility for the OCPC cost guarantee refund and the calculation of the amount in these rules are subject to the data statistics and calculation caliber of the platform system. [Performance statistics].
The cost guarantee is not included in the rebate base of the merchant, the completion of the advertiser's framework, and the completion of the merchant's performance. [Refund form].
The cost guarantee will be returned to the account in the form of red envelope points, which can be directly consumed when the subsequent account is placed, and cannot be withdrawn or transferred.