The haze of the "first war" continues to shroud the express delivery industry, the franchisee passively participates in the first war, the courier's dispatch fee has dropped to the lowest level in history, consumers complain that the express delivery is not delivered to the door, and since this year, the way of commercial shutdown of many brands in many parts of the country requires the headquarters to increase the distribution fee, and the franchisee goes out of business, runs away, and the event of shutdown occasionally occurs, who can stop this endless "internal friction"?At present, the domestic franchise express delivery enterprises include Zhongtong, Yuantong, Shentong, Yunda, J&T five express delivery companies, China Post has now also opened the franchise model, SF Express only in the township area to join the way, some cities across the country have opened the model of salesman contracting area, direct franchise, is to reduce costs and increase efficiency for enterprises, to cater to the current market changes.
Due to the service, timeliness, homogenization, low-price competition is a way to join the express delivery companies have to go, in 2013 began the express delivery war has continued to this day, the purpose of the original war is to squeeze out small and medium-sized express delivery enterprises, around 2019 basically cleared, until the arrival of the pole rabbit, accelerated the change of the industry pattern.
J&T entered the country in 2019, acquired Longbang to obtain a domestic express license, and acquired the domestic business of Best Express for 6.8 billion yuan in 2021, May 11 this year8.3 billion yuan to acquire SF's brand Fengwang Express, so far the domestic express delivery industry has presented a new pattern.
Regulatory attitudes. In 2020, J&T and Best were punished by the Zhejiang Postal Administration for low-price dumping in Yiwu, and then showed a red card, and any express delivery company must not be lower than the cost price of 1Soon after, the Anti-Monopoly Law was promulgated, clarifying that the mergers and acquisitions of both enterprises shall not exceed 25% according to the market share of the previous year.
Due to the red line of supervision, the express delivery war has been maintained at 1 in the past two yearsMore than 6 yuan, but the express company for the market share to the franchisee set the task, the franchisee will not be subject to a huge fine, can only go sideways, to lower than the supervision of the first to collect express, because the completion of the task or over-completion of the task headquarters will give the franchisee a certain rebate, the task of the outlets, the loss of millions is not a minority.
Advantages and disadvantages of express delivery companies.
Shentong Express is one of the companies with the least business, although since the beginning of this year, the growth rate of business volume ranks first in the industry, but the price for volume is obvious, Shentong's financial report shows that the revenue in the third quarter of 2023 will be 10.2 billion yuan, a year-on-year increase of 1243%；net profit was 2.74 million yuan, down 8773%；The net loss after deducting non-profits was 8 million yuan.
Yunda Express's business includes express delivery, express, cloud warehouse, Zhicheng network, etc., lost the second place at the beginning of the year, was overtaken by YTO, during which it was questioned, after half a year of efforts, the data tends to be stable, Yunda's financial report shows that the revenue in the third quarter of 2023 is 112600 million yuan, down 9 from the same period last year15%；Net profit was 29.6 billion yuan, an increase of 51 over the same period last year46%；The net profit after deducting non-profits was 1800 million yuan, an increase of 10 over the same period last year19%。
However, the gap between Shentong and Yunda's business volume is further narrowing, and the battle for the third place in the franchise system is getting white-hot
YTO's business includes express delivery, commitment, warehousing, international express delivery, international freight forwarding, etc., and in the first three quarters of 2023, the company's express delivery business completed 1501.3 billion pieces, a year-on-year increase of 1845%, accounting for 16% of the business volume of national express service enterprises12%, business scale and market share continued to increase;The operating income was 4075.9 billion yuan, achieving a net profit of 265.9 billion yuan.
YTO's advantage lies in 13 self-owned cargo planes and intercontinental routes, in recent years, a total of 74 regular international cargo routes covering the whole of Asia and part of Europe have been opened.
Zhongtong's business involves 11 sectors such as express delivery, express transportation, cloud warehouse, cold chain, finance, science and technology, media, warehousing, international express delivery, etc., and the third quarter report of 2023 released by Zhongtong shows that in the first three quarters of this year, Zhongtong Express achieved operating income of 27.8 billion yuan, a year-on-year increase of 899%, and the net profit attributable to the parent company was 655.7 billion yuan, a year-on-year increase of 4111%。
In terms of business volume, Zhongtong's market share in the third quarter of this year was 224%, but the market share of Zhongtong in the second quarter was 235%, Zhongtong also gave up the previous full-year growth of 1The target of 5 percentage points market share, in view of the erosion of the overall profitability of the industry by irrational competition in exchange for price, was originally expected to grow by 1The target of 5 percentage points market share is no longer reasonable, and the annual business volume is expected to maintain 292700 million to 302The guidance of the range of 400 million pieces, who is the "game-breaker".
Zhongtong is the most promising to become an oligopoly in the express delivery industry, but the industry war to block its rapid development of the pace, no one can stay out of the matter, change the low-price competition can only rely on the industry itself, at present can only hope that in the pass and YTO who can become the oligarchy first, who will have the opportunity to re-lead the express industry to a benign development.
More practitioners may be more inclined to Zhongtong Express, in the early days of Double 11, Zhongtong's single-day business volume reached 14.5 billion votes, the highest daily order volume of YTO Double 11 is 90 million votes, production capacity is an unavoidable topic, the current production capacity of Shentong is 60 million votes, and it will reach 70 million votes in 2024.
On the 16th, Zhongtong Cargo Airlines and related industry projects were signed in Changsha, with a total investment of 11 billion yuan, not to mention three or five years of projects, when Zhongtong will also enter the high-end field.
To change the status quo of the express delivery industry, express delivery companies should come up with innovative models to break the impasse of homogenization, and should vigorously develop value-added services such as Zhongtong Standard Express, Yuantong Yuanzhunda and Yunda Zhicheng Network, so that consumers have a choice.
Epilogue. Many people underestimate the value brought by economic express, and in 2022, ZTO's net profit of 6.8 billion exceeded SF's 6.4 billion, which is a good example.
China is a country with a population of 1.4 billion, and has ranked first in the world in terms of business volume for 10 consecutive years, with a limited number of medium and high-end customers, or mainly economic express delivery, no matter how cheap the express delivery is, the repurchase rate is superimposed, and the per capita express delivery usage in China in 2022 will be 783 pieces, consumers not only contribute to the economic cycle, but also continue to create profits for express delivery companies, small parcels, large people's livelihood, this is the value of economic express delivery!
Franchisees are in dire straits, can not get in and can not retreat, express delivery services to attract consumer dissatisfaction, are due to cost reasons, hope in the pass, YTO Express innovation, break the deadlock, because at present these two have certain advantages, so that the express industry into a benign development, there will be more people who love express delivery to join in!