China.com, December 27 -- The predecessor of Peacebird Group was founded in 1989, and the "Peacebird" brand was founded in 1996, after 27 years of development, the company has grown into a comprehensive industrial group with the brand's creative research and development, fashion design and network-wide marketing as the core. It has been selected as one of the top 500 private enterprises in China for 13 consecutive years, one of the top 500 manufacturing enterprises in China, one of the top 100 enterprises in Zhejiang Province, the 5th among the top 100 in China's garment industry, and the first in the Ningbo brand list.
In 2022, Peacebird Group achieved revenue of 41.6 billion yuan, a year-on-year increase of 78%, with nearly 13,000 employees, it has been selected as one of the top 100 enterprises in China's apparel industry for 21 consecutive years, and one of the top 500 private enterprises in China for 13 consecutive years.
As a public enterprise with a sense of social responsibility, Peacebird has always believed that "a warm enterprise can thrive". Therefore, public welfare undertakings have always accompanied the growth and development of Peacebird. In 1996, the Peacebird brand was founded. In that year, Mr. Zhang Jiangping, chairman of the board of directors, donated more than 500,000 yuan to the Hope Project and targeted poverty alleviation projects. The seeds of love sprout from this. Since then, Chairman Zhang Jiangping has donated money and materials to charities, disaster areas, and the Hope Project many times in the name of himself or company. He firmly believes: "The development of private enterprises benefits from the party's reform and opening up policy, and benefits from the understanding and support of all sectors of society. We must be grateful and do our best to repay the society, so that our cause can be more rapid and steady development. ”
Social responsibility has followed the growth, and more than 200 million yuan has been donated in donations and materials.
Over the past 27 years, from a small workshop factory at the beginning of the business to a listed company now, public welfare and charity, rescue and assistance have always accompanied the growth of Peacebird. In the face of various disasters, epidemics and other emergencies, Peacebird always responds as soon as possible and actively carries out donations and material donations. Whether it is the catastrophic flood in '98, the heavy rain in Henan in Wenchuan in '08, the fireworks typhoon and other major disasters, or the fight against the new crown epidemic in the past three years, there are Taiping Bird's enthusiastic donations.
During the new crown pneumonia epidemic, Peacebird donated 10 million yuan to the Ningbo Charity Federation for the first time, becoming the first donation after the opening of the social donation channel in Ningbo, with a cumulative donation of more than 12 million yuan. Faced with the problem of shortage of protective materials in the early stage of the epidemic, Peacebird actively responded to the call of the Municipal Party Committee and the Municipal Government, became the first enterprise in the city to switch to the production of masks, and took the initiative to undertake the first chain, logistics and distribution, packaging design and some production tasks. In order to support the front-line prevention and control of the epidemic, 4 negative pressure ambulances were donated to the Ningbo Emergency Center and an infectious disease transfer and disinfection center was built. In view of the repeated domestic epidemics and the sudden closure of Shanghai and Changchun caused a shortage of residents' daily necessities, Peacebird took advantage of its own clothing logistics base to contact logistics channels and merchants to send "peace of mind bags" composed of rice, vegetables, fruits, eggs, etc. to Shanghai and Changchun, and donated a batch of quick-drying clothes to front-line medical staff.
All along, Peacebird has insisted on doing its best to do its best, with the principle of "gratitude and dedication, giving back to the society", advocating "public welfare projects", promoting "public welfare branding", consolidating traditional projects and cultivating innovative brands. At present, Peacebird has carefully created a number of highly influential public welfare brand projects, which have widely covered earthquake relief, epidemic fighting, scholarships, teaching and student assistance, poverty alleviation and other fields, with a public welfare footprint covering 13 provinces across the country, and a total of more than 200 million yuan in relief funds and materials, and has successively won the annual public welfare practice award of the China Charity Festival, the annual responsible brand award of the China Charity Festival, the Zhejiang Charity Award, and the most influential charitable donation enterprise in Ningbo.
The child assistance project lasted for 27 years and was upgraded to the brand "Love Bird's Nest".
In 1996, Peacebird's first donation was to donate 200,000 yuan to Project Hope to support out-of-school children in poor areas to return to school. As a result, the project has been launched, and now, the upgraded "Love Bird's Nest" has become one of the most important public welfare brands of Peacebird. "Love Bird's Nest" continues to help children in distress and education through scholarships, student assistance, field trips, one-on-one help, etc. At the same time, through donating to build art buildings, supporting art classes, "Disneyland on the Mountain" and other activities, the "seeds of art" can be sown in the hearts of children and help them grow up happily.
In October 2015, the "Love Bird's Nest" volunteer team was established, which was spontaneously composed of internal employees of Peacebird, and set up 2 million yuan of "Talent Concentric Education**" in Ningbo Haishu Heng Street, and 5 million yuan of "Peacebird Effectiveness Award**" in Ningbo Xiaoshi Middle School to help cultivate outstanding talents and promote the high-quality development of education. At the same time, it actively explores novel public welfare models, personally goes to all parts of the country to carry out volunteer activities, and carries out more than 50 activities such as "caring for autistic children" and "love clothing donation", with a total of more than 6,000 people being helped.
In 2016, 50 primary schools in Ningbo jointly held the Ningbo Celebration of June 1st and the "Please Let Me Help You" large-scale square public welfare activity. In August of the same year, Love Bird's Nest came to Huining County, Gansu Province to hold a charity sale activity "Love Gansu Charity Sale", and went to the local Xie Jiao Primary School in Xipo Village, Laojunpo Town, to send clothes, school bags, stationery and other materials worth 5.2 million yuan to students. In 2017, Love Bird's Nest held the "Love Yunnan Love Wardrobe" activity, donating clothes worth 5 million yuan to children and the elderly in more than 20 schools and villages in Yunnan Ximeng Wa Autonomous County, and donating a total of 1.6 million yuan to the local Hope Primary School.
Since 2018, Peacebird's "Love Bird's Nest" has been in Zhenfeng County, Guizhou Province for three consecutive years, providing assistance to local children in daily clothes, school supplies, art training and other aspects, and encouraging students to regularly exchange points for love materials by accumulating points for academic performance. After going deep into 9 local schools and 22 families, communicating with teachers and students and families in need to gain an in-depth understanding of their needs, "Love Bird's Nest" opened the "Birdman One-to-One Scholarship Program", and nearly 100 employees of the company actively responded to become funders of one-to-one assistance, bringing hope to the children.
It is worth mentioning that the "Love Bird's Nest" not only donates materials to local children, but also pays attention to their aesthetic education needs. After learning about the lack of local children's aesthetic education resources, the "Love Bird's Nest" team went to Zhenfeng County to launch the "Happy School Season Public Welfare Program", and let children experience a different school opening ceremony in the form of "Mountain Disney" through activities such as children's graffiti wall painting, native aesthetics class, and happy rainbow run. In Zhenfeng County No. 8 Primary School, he donated to build the "Ningbo Peacebird Art Museum" to meet the needs of schools and children for art education, bring diverse happiness, enlighten aesthetic education, and explore the broad world.
In 2019, Peacebird Group officially upgraded the "Love Bird's Nest" to the company's public welfare brand, and as the first enterprise in Ningbo, it launched the "Love Bird's Nest and New Seedling Guardian Program" with Ningbo Charity Federation. The "New Seedling Guardian Program" is becoming professional and mature.
Paired assistance spans 13 provinces, and continues to innovate the assistance model.
Peacebird, which has grown up in the times, has always kept in mind that its own take-off has benefited from the opportunities of the new era, so it has always firmly shouldered the corporate responsibility of promoting common prosperity.
Since 2018, under the call of the Ningbo Municipal Party Committee and Municipal Government, Peacebird has expanded the scope of public welfare assistance and relief activities to the whole country, starting to accelerate the pace of poverty alleviation in poverty-stricken areas. In the same year, Chairman Zhang Jiangping went to southwest Guizhou with the Ningbo Municipal Party and Government Delegation to sign a counterpart assistance agreement with Zhenfeng County, agreeing to provide materials worth 9 million yuan for local public welfare projects within three years, but in the end, the company donated a total of 28 million yuan, far exceeding expectations.
In this process, based on the actual local situation, Peacebird gave full play to its own industrial advantages, sent clothing designers to provide free training for Guizhou's homespun industry, and applied Guizhou's unique batik process to the company's clothing products, from donation assistance to industrial assistance, and successfully realized the iteration of charity assistance from a single fund and material "blood transfusion" model to a sustainable three-dimensional "hematopoietic" assistance model of "capital + material + service + empowerment", and made every effort to promote the development of local characteristic industries.
Under the call of "10,000 enterprises to help 10,000 villages", Peacebird signed a counterpart assistance agreement with Xiandu Township, Liandu District, Lishui, to promote the collective economic construction of the village through the targeted purchase of local fruits, vegetables and other agricultural products. At the same time, Peacebird also helps students and people in need in Qingtian County, Lishui to go to school and seek medical treatment through the Meishan-Qingtian Shanhai Cooperative Society**.
Up to now, Peacebird has donated more than 80 million yuan to 13 provinces, including Yunnan, Guizhou, Gansu, Qinghai, Hunan, Hebei, Jilin, Inner Mongolia, Sichuan, Anhui, Zhejiang, Xinjiang and Henan.
The apparel industry is the first to respond to carbon neutrality and lead sustainable fashion.
Green and sustainable development is the due responsibility of enterprises to the society, so Peacebird insists on sustainable fashion as a development requirement, and paves the road to common prosperity with green.
On June 1, 2021, Peacebird kicked off the "Carbon Neutrality Acceleration Action for Chinese Brands" conference at its headquarters, and officially announced Peacebird's carbon neutrality vision at this conference, launching carbon neutrality actions, and helping China's environmental protection strategy take off in the world with a sustainable fashion platform. As a young fashion brand with a sense of social responsibility, the company actively fulfills its corporate social responsibility, responds to the 2060 carbon neutrality goal, and is committed to becoming a leading brand leading the sustainable development of the fashion industry. The company is committed to achieving net-zero emissions across the entire value chain by 2046 and carbon neutrality across the Peacebird brand by 2035.
At the press conference, Peacebird showcased the first 100% Xinjiang cotton, the first full-chain process carbon footprint evaluation product: Peacebird's 25th Anniversary T-shirt. On each T-shirt, there is a hang tag with ***, and the carbon footprint information can be viewed in real time. At the same time, Peacebird donated 2 million yuan to the China Green Carbon Sequestration Fashion Climate Innovation Special Project to support the research on carbon emission reduction targets and roadmaps of China's textile industry, and empower Chinese brands to enhance their resilience.
As a leader in domestic fashion apparel enterprises, Peacebird has always taken consumer value creation as the core, adhered to quality and actively innovated. Taking the lead in joining the Carbon Neutrality Acceleration Program and announcing the carbon neutrality vision not only injected a steady stream of impetus into the brand's long-term and steady development, but also reflected the brand's firm belief in the path of green development.
The first meeting of Ningbo garment enterprises will upgrade the new model of public welfare.
Now, standing at the starting point of the new era, the state has put forward a new requirement of "giving full play to the role of philanthropy in the third distribution", pointing out the direction for public welfare and philanthropy to play a greater role in achieving common prosperity. All sectors of society have more expectations for public welfare and charity, and Peacebird also recognizes that public welfare and charity is an important guarantee for sustainable economic and social development, and financial support is only the foundation, and it is necessary to rely on a professional, efficient and standardized organizational system.
In 2023, Peacebird Group and its listed company, Ningbo Peacebird Fashion Apparel Co., Ltd., jointly donated 10 million yuan to establish the Ningbo Peacebird Public Welfare Association, becoming the first non-public fundraising association established by a garment company in Ningbo. At present, the Association is preparing special projects such as "Love Cycle" used clothes, Yixing "Hiking", and "Stellar Project" public welfare product line, which will give full play to Peacebird's expertise in resource investment, product design and partnership, and integrate public welfare into all areas of society through direct operation of projects, funding professional institutions, product public welfare and other models, and send love to all kinds of groups in the society to help a better life.
The establishment of the Peacebird Charity Association is a comprehensive extension of Peacebird's 27-year public welfare road, and it is a new starting point for a better future. In the future, Peacebird Charity will adhere to the tenet of "innovating public welfare models and promoting a better life", focus on the three major areas of sustainable development, medical education, and disaster relief, and integrate into major national strategic construction undertakings by building public welfare brands, innovating public welfare projects, and exploring public welfare models, so as to play and contribute to the unique value of public welfare and charity in the construction of a better society.
Wu Ce Yiding Portion**Courtesy of Peacebird Group).