User operation is to establish a stable user base andAn important part of achieving sustainable growthThrough an effective user operation strategy, the user experience can be improved, user engagement and loyalty can be increased, and the development and success of the product can be promoted. Then the current development of the Internet user operation consists of two partsOne is community operation, and the other is community operation, let's share it in detail below. 
Community operation refers to the management and operation of a platform and tools that hasCommon interestsorGoalsuser community。So at present, some community platforms in China include, Q&A (Know, Tieba, Zhihu, 360 Q&A, Wukong Q&A, etc.), some knowledge sharing (Knowledge Planet, Zaixing, Himalaya, Interactive Bar, etc.), and some classified information (58.com, Ganji.com, Good Ant, Sobaba, List.com, etc.), as well as Meituan.com, Dianping.com, etc.
In terms of community operation skills, there are still a lot of things needed, from creating an atmosphere, providing content value, holding activities, daily maintenance management, data analysis, etc.
No community, no marketingThis is the most talked about during the three years of the epidemic, and due to the inability to operate normally offline, all businesses have startedCommunity OperationsAmong them, the WeChat group is the main position, and the QQ group is the position that students prefer, and the development of short ** has also appeared Douyin group, Kuaishou group, and e-commerce group.
Note: The most important thing in the process of community operation is user stratification, and it is necessary to continuously conduct competitions, only in this way can we do itIncrease your community's conversion rate, as well as users who can try to meet the needs of the poor, through how to attract new users, retention, promote activity, conversion, word-of-mouth and other strategies, it is very necessary to do a good job in community SOP, how to improve activity, etc. It is important to emphasize here that if the community is a product, then it has a life cycle (LTV) and requires different operational strategies at different stages.
The use of Mini Programs is something we are familiar with now, so what should we pay attention to when operating Mini Programs?And what are some operational tips?The following is an introduction, the main mini programs include these, (WeChat mini program, Alipay mini program, mini program, headline mini program, Douyin mini program, Kuaishou mini program and Jingdong, ** and other small programs.) ）
So when doing the operation of the applet, the first thing to consider is to locate the user's problem to be solved by the applet, because Zhang Xiaolong said when the WeChat applet was born, the difference between the applet and the app is that it is ready to go, no need to take up the memory of the mobile phone, and at the same time, it should be lighter than the app in terms of function, and don't do it too heavy and complicated. Therefore, there are many types of mini programs that we commonly use, which are roughly divided into tools, reading subscriptions, learning classes, etc.
Note: When planning the Mini Program, it is necessary to consider the user experience, as well as what is the content and value provided in the early, middle and later stages of operation, and how to allow users to participate in active interaction, and continuously optimize and iterate through data analysis (a b test), which is what the operator has to do, as for how to do marketing and promotionFirst of all, it is necessary to be clear that the Mini Program rules of these major platforms are not allowed to be published on each other's platforms, and if they publish Mini Program codes that are not their own platforms, they will be blocked and filtered, and in serious cases, they will be banned.
The operation of the Mini Program cannot be taken out alone, and it needs to be done with the help of the platform ecology, because it can be the final conversion entrance, for example, the position of the WeChat Mini Program under the WeChat ecology should be clear.
The ultimate purpose of private domain operation is to import users to our own platform, then APP is the best carrier, why do you say that?In the actual operation process of the platform, it will be found that when your user volume and fan volume reach a certain scale and height, the platform will limit or even ban the risk of the account, which is why many large companies and big anchors with goods must make apps, which is more controllable.
Note: Here we also talk about the manpower, material resources, and financial resources invested in making an app, such as the main developers (programmers), front-end personnel, product personnel, and operation personnel. At the same time, the mainstream system version, iOS version, Android version, and the recent riseHarmony Edition.
Finally, to sum up, the core of user operation is actually to do a good job in hierarchical management and user labeling, which will have a relatively current focus and goal regardless of the next content operation and activity operation.