Over the past few years, China'sElectric carsThe market is growing rapidly, and some people even think that fuel vehicles are outdated. In this case, many people thinkToyotaIt is no longer possible to be inElectric carsGain a foothold in the market. However, the latest quarterly earnings report showsToyotaThe average daily profit is as high as 6800 million, with a revenue of more than 556 billion in a single quarter and a profit of 62.2 billion. ToyotaIt is expected that the profit for the whole year will reach 220.6 billion, which is almost equivalent to the combined profits of Alibaba and Tencent, and even exceeds the profit scale of many Huawei. In contrast, ChinaElectric carsManufacturerBYDThe profit in the first three quarters of this year was only 21.3 billion, which is about the sameToyotaof one-eighth. Toyotarevenue, sales and profit continue to grow. As of the first half of 2024,ToyotaThe global cumulative revenue reached 1,070 billion, a year-on-year increase of 2412%。ToyotaandLexusBoth brands sold more than 5 million, a record high, with a year-on-year increase of 1287% and 907%。AlthoughToyotaThe sales volume growth rate is not as fastBYDSo fast, but its performance is still stable. On a global scale,ToyotaIt is still the largest in the worldCarsManufacturer, far ahead. The total profits of all Chinese automakers are also difficult to matchToyotaCompared with. At the same time, a lot of China's new energyCarsBrands only rely on the financial support of investors, and they do not really master the core technology, resulting in serious losses. The three leading companies of the new car-making forces lose more than 20 billion yuan per year, most of themElectric carsPoor sales. Obviously, ChineseElectric carsThe market has been overheated, and many companies have invested too much money in marketing and have not put enough energy into technology research and development. Many car companies just take other people's parts and then design a set of exterior and interior, and claim to be new energyCars。This reminds me of the Chinese mobile phone back then, when there were also a lot of strange features, and there were no important improvements in the core technology, and the development of chips and operating systems was largely ignored. For oneElectric carsThe most important thing is the motor, battery and electronic control system, exceptBYDFew other car companies are able to solve these core problems. AlthoughBYDLeading in battery technology, but inCarsIn terms of details and quality, it is still necessary to toToyotaLearn. In fact,ToyotaThe successful experience of Chinese car companies is indeed worth learning from. AlthoughToyotaIt's not fully electrified yet, but they plan to launch 13 models in the futureElectric carstype, expected in the next year or twoElectric carsSales will reach millions of units. ToyotaThe simplicity and practicality of the models are fuel-efficient and durable, which is the key to their success. In contrast, many of China's new energy sourcesCarsBrands promote various high-tech functions, such as autonomous driving, but often ignore the improvement of core technologies, the quality and performance of core components such as motors and batteries.
Toyota's quality assurance is in ChinaCarsImportant lessons for manufacturers to learn from. ToyotaThis can be reflected in the stable value of the car in the used car marketToyotaThe quality of the car is really outstanding. ManyToyotaThe car can be used for more than ten or even twenty years without any major problems. in Hong KongTaxiIn the industry, there are still many taxi optionsCrownAsTaxi, some drivers even say their ownCrownIt is possible to travel more than 3 million kilometers without major problems. In contrast, ChinaCarsThe most important thing for manufacturers to focus on is to remain humble and low-key. Although ChineseCarsIndustry has achieved some in some areas, but it is far from enough to surpass its competitors. Even if it is truly defeated on a global scale in the futureToyotaWe can't be complacent. The world is changing, and only by remaining humble can we keep a low profile. IfToyotaThere has been no negligence in the field of electrification over the past few years, and their development could be better.
The rapid development of the electric vehicle market has made people interested in:ToyotaThe status arises doubts, howeverToyotaStill a strong oneCarsManufacturer, whose financial figures prove its global leadership. with many Chinese new energyCarsbrand comparison,ToyotaIt has obvious advantages in terms of sales, profit and core technology. ToyotaThe quality and value retention of the car is also an important experience that other car companies can learn. ChinaCarsWhile the industry has made some achievements, it still needs to remain humble and low-key, and strive to improve the core technology andCarsquality to win a broader market share and global competitive advantage. Only on the basis of continuous innovation and the pursuit of quality, China'sCarsOnly then can the manufacturing industry truly rise and compete with world-class enterprises.