The wheels of time are about to run over 2023.
On the occasion of saying goodbye to the old and welcoming the new, how do you feel as a potter?
Maybe you are a pottery business owner, at this moment is lighting a cigarette, while savoring the ups and downs of the year, while sighing that the times are difficult and finally survived another year;Maybe you're a part-time worker in a pottery company, and you're still busy with your family's dinner, worrying about the possibility of layoffs in the new year, and praying that the company can hold on to ......
The year 2023 of the building ceramics industry can be said to be like a year of rolling roller coaster.
At the beginning of the year, many people were more optimistic, believing that with the passing of the new crown epidemic and the bottoming out of the real estate market, the building ceramics industry could not be worse than the previous year anyway - the situation in the first few months was really good, and it seems to be gradually picking up.
However, less than half a year, the whole industry took a sharp turn, in May and June, there were many pottery enterprises due to the market cooling and stopped kilns, followed by the bankruptcy of enterprises to exit, employees cut wages and unemployment and other phenomena frequently emerged ......
But no matter what the past is, the building pottery and the building ceramics industry must look forward and move forward.
For ceramic enterprises, the most important thing is not to find and chase the outlets and trends, butTo achieve two "persistence" and two "return".
First, stick to the bottom line of the law.
In the past year, the development environment has been very severe and complex, how many ceramic enterprises have been exacerbated by illegal behaviors such as excessive pollutant discharge, unlicensed discharge, trademark infringement, and consumer deception, and finally the gains outweigh the losses, fame and fortune.
We should be fully aware that the legal system will become more and more sound with the development of the times, and no matter how the world changes and how the industry develops, enterprises must operate legally and compliantly. Enterprises that do not adhere to the bottom line of the law will not go far, and even lose the necessary conditions for survival and development, such as protecting the environment in accordance with the law has become the qualification and lifeline of enterprise survival;Even if there is a great success for the time being, it will inevitably lead to an even greater disaster.
Keeping the bottom line of the law is only the minimum requirement, only law-abiding and courageous social responsibility of the ceramic enterprises, in order to better establish a good reputation and enhance the reputation, so as to have a benign impact on marketing and promote the role.
The second is to adhere to the bottom line of quality.
Quality is the lifeline of an enterprise, sticking to the bottom line of quality is to keep the lifeline of an enterprise, and controlling the quality is not only a legal requirement, but also the bottom line of morality.
We should be soberly aware that in the context of continuous progress in manufacturing technology, the overall product quality level of the building ceramics industry has not declined but risen and has caused a bad impact on dealers and even consumers has long become an indisputable fact.
If you give up the bottom line of quality, many ceramic enterprises will definitely damage and even destroy the brand reputation that has been accumulated with great difficulty, which is tantamount to cutting off the future.
The third is to return to the essence of business.
Behind the rise in product quality is the intensifying involution under unfavorable factors such as market downturn, overcapacity and product homogenization, consumer demand is escalating day by day, production and operation costs are rising day by day, and the war is becoming increasingly fierce.
Only by returning to the essence of business, on the one hand, we strive to provide value for consumers and users, and on the other hand, we can actively build brand value, in order to stand out from the serious involution and win a stable market.
The fourth is to return to the original intention.
The original intention refers to the original intention and original intention of the founder or core team of the enterprise to start the enterprise, which is mainly reflected in three aspects: continuously creating customer value, continuously creating shareholder profits and continuously improving employee income.
If the ceramic enterprise cannot return to the original intention, it will become an empty word to adhere to the bottom line of the law, adhere to the bottom line of quality and return to the essence of business.
Finally, to end this article by borrowing part of the title of "Southern Weekly's 2024 New Year's Message": "Keep the bottom line of not being confused and choose to be the most worthy of yourself", Tao Qi should respond to the "uncertainty" of the future with the eternal "certainty" of sticking to the bottom line of law and quality, and returning to the essence of business and the original intention!
Two more words. Why is it "keeping the bottom line of not being confused"?Because, from the early 80s of the last century in Foshan from the introduction of the first modern production line from abroad, China's building ceramics industry has almost entered the year of confusion.