Surveys How to prevent random answers to improve data quality

Mondo Technology Updated on 2024-01-29

When conducting surveys, we often have to face a problem - the respondents answer at will. This often leads to inaccurate questionnaire data that we collect, which affects the final conclusion of the questionnaire. Therefore, in the process of conducting questionnaire surveys, we should use some reasonable methods and techniques to avoid this situation. How do you prevent people from answering the questionnaire randomly?

Before designing a survey, we need to clearly define the purpose of the survey and convey a clear message to the respondents. This will make it clear to the respondents the importance of the feedback they receive to the survey results, so that they can answer the questions attentively.

Generally speaking, people who fill in the information are generally concerned about their information being leaked when answering personal or sensitive questions. That's why we're committed to the privacy and anonymity of our participants, and we want to make sure that their responses aren't published or used to track profiles. In this way, the person who wrote the information will be able to provide honest answers with more confidence. (Read more: How to do online research?))

The questions of the questionnaire should be logical, so that you can understand the questions at a glance and answer them. Be indirect and straightforward, avoid too many open-ended questions, and remember not to use vague words. In addition, the order of the questions should also be organized, gradually transitioning from simple questions to complex questions, so that the respondents can gradually enter the state and achieve better filling results.

In order to avoid random answers, we can establish a screening and verification mechanism in advance. For example, add some validation questions to the questionnaire to test whether the filler is serious about answering, or set a minimum time limit to ensure that participants have enough time to think and make choices when answering the questions.

In order to ensure the reliability and accuracy of the survey report, we can carry out statistical surveys and multiple surveys. Based on the survey, you can select a representative sample and get real responses from them. Multiple surveys help us validate and compare data from different time periods or samples to test the consistency and authenticity of the data.

In general, preventing participants from answering casually is an important challenge in surveys. Based on the establishment of the purpose and importance of the survey, the establishment of identity and anonymity, the scientific design of the problem, the establishment of the selection and verification system, sampling and a variety of studies, the probability of participants answering the difficult questions at will is minimized, and the accuracy and authenticity of the questionnaire research results are improved. Only then will we be able to obtain meaningful and decision-appropriate data that can be used for further research and action. AbsolutelyZoho Survey can also help surveyors to screen their questionnaires from the outside, setting multiple screening criteria, and it can quickly filter out the valid questionnaires we want to ensure the authenticity and validity of the data.

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