Text |Yan Qing
2023 is coming to an end, and among the major events in the wine industry this year, the sprint of 10 billion yuan in the wine industry is undoubtedly a hot spot in the industry. Channel 9 learned that on December 29, the 2024 Jinshiyuan Development Conference with the theme of "Gathering Yuan Power and Climbing New Peaks" will be grandly opened in Nanjing. Can we achieve 10 billion in 2023?How will the tone be set in 2024?At this conference, they may be revealed one by one.
01 Hand in hand with Hu Jun, the image of Guoyuan V9 has been upgraded again
It is understood that the signing ceremony of "Guoyuan V9 and Mr. Hu Jun's Brand Endorsement" will be held at the development conference, and the official announcement of the blockbuster news: the famous actor Hu Jun has become the spokesperson of Guoyuan V9, and the new product slogan: "High-end soy sauce wine, unique patriotic V9".
In fact, Guoyuan V9 holding hands with Hu Jun is very wise in the eyes of industry insiders. On the one hand, Guoyuan V9 products have a high degree of compatibility with Hu Jun. Hu Jun has created a classic image with more than 30 years of strength interpretation and love for the original intention, and Guoyuan V9 has been developed with 20 years of ingenuity and has the international leading technology level, both of which are powerful in their respective fields.
On the other hand, in the minds of consumers, the two-way blessing of Guoyuan V9 and Hu Jun. In recent years, the brand concept of "getting in touch with major events, accompanying success, and toasting to heroes" has been deeply rooted in the consumer circle, and Hu Jun's mature and stable image is also deeply rooted in the hearts of the people.
It is worth noting that Hu Jun and Wu Jianfeng, vice chairman, deputy general manager and chief engineer of Shiyuan Liquor, jointly appeared in the new brand advertising film of Guoyuan V9, which will also be released at the meeting. For the first time in the industry, the spokesperson and the brewmaster will appear together, how will it be presented?What are the new connotations?It's worth the wait.
In addition, the ninth channel learned that the fifth generation of the fourth generation of the national edge will usher in a new round of renewal, as the main force of performance growth and nationalization, the new changes of the fourth open of the national edge and the new changes of the national V9 indicate that the high-end and national strategy of the Shiyuan liquor industry with the culture as the core and the national edge as the lead will enter a new peak and development stage.
02 There are frequent highlights, why is this conference worth looking forward to?
At present, the monogram of the 2024 Jinshiyuan Development Conference has been released, and the logo as a whole is "Yuan" ring around the cohesion, and the ontology logo of Jinshiyuan Liquor Industry is integrated and changed, highlighting the exclusive image of the enterprise, as well as the core of the "Yuan" culture such as symbiosis, cooperation, tolerance, gratitude, and sharingThe six "edges" are closely interlocked, reflecting the "six management systems" of the Shiyuan liquor industryThe five circular sections reflect the "five strategies" of Shiyuan Liquor.
It is reported that the current Shiyuan Development Conference has achieved a comprehensive evolution and upgrading, moved to Nanjing, the provincial capital, a number of industry leaders, big coffee in person, keynote speeches, round tables and other activities, trend sharing, market prediction and other dry goods, many scholars and experts will analyze the future of the liquor industry from multiple angles, presenting a high-standard feast of ideas for the industry.
In addition, there is a more grand award ceremony than before, which is the gratitude and feedback of Shiyuan Liquor to its partners all the way, and it is also the mark of the concerted efforts of manufacturers in the journey of 10 billion yuan, and it also represents the common expectations and efforts for the future, which will show the industry a model of new manufacturer relationship.
The literary and artistic festival blessed by various cool technologies is a blend of tradition and modernity, highlighting the connotation and charm of "Yuan" culture with an immersive experience, which is a brand display of Shiyuan Liquor Industry today, and a new image and expression of Chinese liquor culture and traditional culture.
Nine channel view, the Shiyuan liquor industry is about to enter 10 billion, on the one hand, reflected in the steady performance, on the other hand, is the transition and change of strategy and mentality, the greater the ability, the greater the responsibility, the development of the Shiyuan liquor industry will be related to more industries, employees and consumers, now it seems that it already has the responsibility and consciousness as a strong enterprise.
03 Aiming for the long term, the 2024 Development Conference starts a new journey
2023 is a decisive year for the Shiyuan liquor industry to sprint to 10 billion. According to the data, Shiyuan Liquor has achieved revenue of 83 in the first three quarters6.3 billion yuan, a year-on-year increase of 2835%；Achieved a net profit of 263.6 billion yuan, a year-on-year increase of 2663%, catching up with the whole year of 2022, is only one foot away from 10 billion.
In the development process of Shiyuan Liquor, 2023 will surely leave a strong mark. This development conference will not only comprehensively review and summarize the achievements and experience of Shiyuan Liquor in 2023, but also become a "tone-setting" conference for Shiyuan Liquor based on a new starting point, and plan the development direction and strategic measures for 2024 and beyond.
At the conference, Gu Xiangyue, Secretary of the Party Committee, Chairman and General Manager of Jinshiyuan Liquor, will make a keynote report, build the development blueprint of Jinshiyuan Liquor Industry after 10 billion yuan from the industry trend and strategic level, and contribute industry samples and experience. Hu Yuewu, deputy general manager of Jinshiyuan Liquor, will release a strategic plan to comprehensively and in-depth analyze the development of Jinshiyuan Liquor in 2023 and make arrangements for 2024.
In fact, since 2018, when Shiyuan Liquor upgraded the annual distributor conference to the annual development conference, the development conference has gradually evolved into a high-level and high-standard industry exchange platform, and has become a grand event in the liquor industry in the collision of new ideas and new trends. Now, at the critical moment when the Shiyuan liquor industry is moving towards 10 billion, the upcoming conference is gathering the attention of all walks of life.
Industry insiders said that in the industry environment of internal and external pressure, Shiyuan Liquor is refreshing the existing liquor industry pattern with outstanding performance and hard core strength, which is an example of the rise of regional liquor companies, providing valuable experience for more liquor companies to break through.
Gather the power of the edge and climb new peaks", when the goal of 10 billion yuan is achieved, what kind of new world will the Shiyuan wine industry move towards?And how will they climb new heights?On December 29th, the current Shiyuan Development Conference is worth looking forward to.