China's aerial work platform market started relatively late compared with foreign markets, and has only developed for more than ten years since the beginning of the 21st century, and the future market potential is huge. Since 2019, the number of aerial work platforms in China has risen straight, exceeding 250,000 units in 2020, 350,000 units in 2021, and 600,000 units in 2023. From the perspective of the aerial work platform market holdings, with the rise of labor costs, the traditional scaffolding is time-consuming and labor-intensive, the aerial work platform saves time and effort, the space operation is flexible, and the labor cost is saved, and there is a trend of the aerial work platform gradually replacing the traditional scaffolding, and the promotion and application of the aerial work platform is recognized among downstream customers. From the perspective of sales, from 2017 to 2021, the sales volume of aerial work platforms in China will grow rapidly, especially in 2021, the sales volume of aerial work platforms will exceed 160,000 units.
In the European and American markets, aerial work platforms have been promoted since the 70s of the 20th century, and the main equipment business pattern is relatively stable, because of its good equipment applicability, it is widely used in all walks of life. The competitive landscape of the global aerial work platform industry is dominated by overseas leading enterprises, followed by China's local leading enterprises and other overseas enterprises, and finally other white label enterprises in the world. Overseas enterprises have a first-mover advantage in exploring the Chinese market. The first echelon of the global aerial work platform competition landscape includes JLG, Genie, Terex, Skyjack, and Auricham;The second echelon is dominated by Zhejiang Dingli, XCMG Group, Lingong Heavy Machinery, Xingbang Heavy Industry, Zoomlion Zhongke and ManitongThe third echelon is dominated by other white-label enterprises around the world, and there is still a lot of room for improvement in the future as the aerial work platform develops in the direction of intelligence, electronic control and informatization.