The Internet has been the topic of today's times, no matter what industry has to use the Internet to do marketing, the competition between enterprises is mainly the competition of Internet marketing, as if to do a good job, we must make good use of the Internet to promote, master the correct and efficient way of promotion. Nowadays, there are more and more channels on the Internet, but not every industry is applicable, and many companies do not use big data analysis to directly do marketing promotion, resulting in poor benefits!
Tonight, according to his years of experience in network promotion, he has collected the current mainstream network promotion methods:
1. Q&A promotion method.
Q&A promotion is more interactive, is an important way of word-of-mouth promotion, usually to the content often mentioned by users to ask questions, and again to answer questions from a professional point of view, when asking questions and answering, you need to consider keywords, consider SEO, and at the same time to produce interaction, in order to better show the real user's questions, do not go straight, easy to be deleted. At present, there are five major Q&A platforms, Zhihu Q&A, Know, 360 Q&A, Sogou Q&A, and Sina Aiq, which can basically get good rankings.
2. Advertorial promotion methods.
Advertorial promotion is currently a more popular way, with a certain degree of authority, can help enterprises establish a good reputation, but also to help enterprises bring potential customers, improve the conversion rate, this kind of content can continue to help enterprises improve the degree of excellence in the long term. The most important thing is the content that is, the copywriting, we must work the content, according to the needs of users, the problems that users care about to write, only around the needs of users, solve user problems, there will be more users like to see, since it is good content, natural users will also take the initiative to help enterprises publicize, and if the content is set up with good keywords, it can also have a good ranking in the search engine.
3. Self-promotion.
Since the promotion method is now a very popular promotion model, this promotion method includes many promotion platforms, such as the most common WeChat, Weibo;Other popular ones are today's headlines, UC big fish, penguin, Sohu, Dafeng, a little information, Baijia, etc., these promotion methods are more in the mobile terminal, according to the user's preference to push, fast dissemination, wide range of communication, this kind of channel and advertorial direct communication, the need for high-quality content, the need for a precise positioning, in order to attract more potential customer attention.
4. B2B promotion methods.
Now there are a lot of B2B platforms, such as Marco Polo, Yellow Pages 88, Qin Jiayuan, HC, 51 Sou.com, Bafang Resources Network, etc., these platforms can not only release products, but also publish advertorials, equivalent to the second ** of customers, compared with other channels, its basic influence is also very large, a good platform has millions of users, are loyal fans of this platform, long-term release of content on these platforms, both can achieve ** Optimize the effect, but also bring accurate potential customers for the enterprise, release the B2B platform, be sure to find a weight of more than 7 vouchers.
5. Marketing promotion.
* Can be more visual, users like to see, bring users into the real scene, more convincing, much better than a dense piece of text, and see** users can get the information they want faster and more comprehensively, **The audience area is very wide, especially the small** is currently very popular, which is also the high cost of TV advertising. We do **promotion does not require on TV,Publicity on the Internet is also possible,Deal with some related**,Add corporate information,Upload to *** is conducive to promoting corporate brands,Gain potential users,Now the mainstream *** has Tencent**、Watermelon**、LETV、Youku、Tudou、Pear**, etc.
In general, there are a lot more promotion methods than today, and the way of promotion is ever-changing, such as their own products, in addition to knowing, there are encyclopedias, experiences, libraries, all of which are products that everyone likes to use, as well as Douyin, Kuaishou, these more popular platforms, etc., as long as these platforms will be used, they will achieve good results, enterprises should analyze according to their own brand characteristics, choose their own promotion platform, formulate a promotion plan, and implement promotion in strict accordance with the promotion plan, so that there will be good results.