Walking forward in the snow, the water vapor condenses into a crystal clear rime, reflecting the silver light in the snowfield wonderland. On December 12th, Glenfiddich and the forerunners reunited at the peak of the snow region to witness the extraordinary moment of crossing the peak in the pop-up space of the snow season on the shore of Songhua Lake.
Walk across the snowfields and walk through the art of flavor.
Glenfiddich Beyond Art As the base camp for this snow tour, the exterior of the snow season pop-up space is inspired by the century-old Distillery of the Valley of the Deer, blending distillery elements with a winter atmosphere, like a crystal ice castle. Walking inside, the light and shadow flow through, and Glenfiddich's treasured wines are displayed alongside exquisite works of art, creating an artistic space full of whisky aroma and artistic atmosphere.
Spanning the art landscape and pop-up space in the snow season.
Order a glass of whisky and step into the creative world of artist Zhang Yu, in her new work "Cracking and Melting", the deer and the cascading mountain peaks are more crystal clear under the reflection of indoor light and shadow, the antlers break through the red chaos and extend into the infinite space, a round of golden red sun is rising, bursting with the vigorous power to break time and space.
Zhang Yu's work "Cracking and Melting".
After feeling the inspiration of blades and ice, guests can also carve ice hockey pucks under the guidance of bartenders and make their own snow season specialsOr in the lingering flavor of fragrant figs and dense toffee, follow the lecturer to taste Glenfiddich for 21 years, and talk about the rich and mellow brew condensed by the years.
Glenfiddich brand ambassadors give live lectures.
Reunite at the top and explore the frozen wonderland.
Ready in the pop-up space, Glenfiddich and the forerunners set off into a snow-covered natural wonderland. As the snow-covered ice peaks gradually enlarge in the field of vision, the forest stage on the summit also left the footprints of the forerunners and the memory of crossing the peak.
Scenery of the forest stage.
Pioneers climb the ice and challenge themselves in the frozen wonderland, just as Glenfiddich has leapt forward in its more than 130-year history. On Christmas Day 1887, the founder, Mr. William Glenn, witnessed the first drop of wine coming out of the stills of the Glenfiddich Distillery in the cold winter and snowAged whisky salvaged from a cellar overwhelmed by a blizzard was also reborn in the hands of chief distiller Brian Kingsman, becoming an incomparably rare "snow phoenix". On the way forward, there are always difficulties and challenges, but this cannot stop the pace of exploration and breakthrough, and this is also the spirit of Glenfiddich's repeated praise and persistence in innovation and continuous progress.
Glenfiddich Snow Phoenix.
Feast together and light up the extraordinary snowy region.
After exploring the snowy fields and returning to camp, take a break in the pop-up space and kick off the dinner with a special cocktail. Carefully prepared delicacies are filled with winter fireworks, and a touch of warm and mysterious crimson amber adds blessings to the pioneers. The air is filled with the rich aroma of Glenfiddich 22 years old, with warm citrus fruit aromas and a rich fruitcake finish extending the feast.
Glenfiddich 22 years.
From ethereal ink to crystal clear ice sculptures, ice and snow inject a new and fresh soul into the artwork. In Glenfiddich's 22 years of rich rhyme, artist Zhang Yu shared the creative process of his new work "Crack and Melt". Inspired by the spirit of leapfrogging forward, she breaks the boundaries between flat and three-dimensional, creating an installation art that combines dense ink and crystal ice sculptures. The red ink echoes the brilliant colors of Glenfiddich's 22 years of lighting up the winter snowfield, and the antlers are determined to extend upwards and inspire new forces to break through themselves. Inspired by Zhang Yu's spirit of leapfrogging the peak, the forerunners reviewed the journey of the first three seasons and toasted to the extraordinary moments of the past year.
Zhang Yu shared his work "Crack and Melt".
The music is cheerful, the skirts dance freely, and the flamenco dance enthusiastically lights up the quiet snowfield and pushes the event to a climax. As fireworks burst into the snowy sky, a grand bonfire party lights up the winter day. Fashion, art and whisky meet in the snow and ice, and it's a journey of discovery that transcends the pinnacle and an in-depth dialogue between Glenfiddich and the snowy wonderland with the language of flavour. In the future, Glenfiddich will continue to explore with more pioneers to bring consumers a richer and more diverse whisky tasting experience and more exciting activities for whisky lovers.
Bonfire party scene.
Dare to surpass yourself, and you will eventually cross the peak. From December 13, 2023 to January 21, 2024, the Beyond Art Realm Snow Season pop-up space located in Songhua Lake Camp will be open to the public.
About Glenfiddich.
Founded by William Glenfiddich in the town of Duff in the Scottish Highlands, Glenfiddich is a world-renowned single malt Scotch whisky brand with the original dream of "making the best whisky in the valley", and thus creating a new landscape in the field of single malt whisky.
Glenfiddich is derived from the old Gaelic language, glen represents the heroism of the valley, fiddich represents the stag and its unrestrained passion, and the full meaning is "valley of the deer". Glenfiddich adheres to the brand spirit of "Leap Forward", constantly innovating the brewing concept and process, and has become the world's best-selling and award-winning single malt whisky brand. [Entertainment and laughter].