With the continuous development of science and technology, 3C digital products have become an indispensable part of people's lives. In 2023, young people born in the 80s and 90s will become the main force of 3C digital consumption.
According to the survey data, the post-90s young consumer group accounts for more than 60%, and more than 70% have a bachelor's degree or above. When these elite young people buy products, they pay more attention to high-quality domestic goods, and have higher requirements for quality, connotation, and hard-core technology.
In this context, domestic brands such as Huawei and Xiaomi have gradually become the first choice for young people. This year, the release of the iPhone15 series suffered a Waterloo, and the domestic sales and word-of-mouth declined, but the Huawei Mate60 series and Xiaomi 14 series have become popular models one after another. In particular, the Xiaomi 14 series has exceeded 1.44 million units in all channels in just 10 days after its launch, and the reputation of the e-commerce platform is as high as about 99%.
At the same time, data shows that more than 4 percent of users are using Apple mobile phones. After getting acquainted with Xiaomi's ecological advantages, these users are very willing to convert to users of Xiaomi mobile phones. This phenomenon shows that young consumers are forming a two-way relationship with domestic brands. Their values and consumption outlook are in line with domestic brands, they pursue fashion, hardcore, and powerful technology, and refuse to pay for those brands that are too "premium".
It can be said that domestic consumers are becoming more and more "smart", they no longer blindly pursue overseas brands, but look at the value and brand tonality of consumer goods more rationally. This is the right choice for contemporary young people, and it is also the consumption concept pursued by more and more elites.
There are many reasons for the success of the Xiaomi 14 series, but the most important is its human-centric design philosophy. The Xiaomi 14 Standard Edition uses 6The 36-inch straight screen design meets the needs of small size and straight screen enthusiasts, and there are almost no competing products in the industryXiaomi 14 Pro is the first in the industry to have a full-class deep curved screen, which retains the look and feel of a straight screen while bringing the excellent touch of the curved screen, leading the development trend of the industry.
In addition to this, the Xiaomi 14 series has also made a lot of differentiated developments for other needs of consumers. For example, it uses a high-pixel main camera and an ultra-wide-angle lens to meet consumers' needs for taking picturesIt also uses a high-capacity battery and fast charging technology to meet consumers' needs for battery life.
More than ten years ago, the era when iPhones could be arbitrarily "sky-high prices" has come to an end. Unless Apple makes fundamental changes and learns from Xi domestic brands to show more sincerity, Apple will inevitably "lose the wheat city" and completely lose the love of Chinese consumers. But Apple will have to go through a painful struggle to make this decision, because it involves many aspects such as brand image and market share.
At this stage, domestic brands are still the best choice. They are not only more competitive in terms of **, but also in no way inferior to overseas brands in terms of technology and quality. For those consumers who pursue cost-effectiveness and a sense of technology, domestic brands are undoubtedly a better choice.
In general, the Xiaomi 14 series and Huawei's new phones can become popular because it truly achieves a people-oriented design concept and meets the various needs of consumers. This also provides a good reference for the development of domestic brands in the field of 3C digital.