On December 9, CEO Sun Dongxu refuted the rumors in the live broadcast room and ** content, making it clear that Dong Yuhui participated in copywriting, and the company's success is inseparable from his outstanding contributions. But Sun Dongxu also emphasized that the division of labor within the company is clear, and it is not appropriate to kill and trample. In another live broadcast on the same day, Dong Yuhui himself also briefly responded to the behavior of "inviting merit" for the operation.
However, on December 10, Dongfang Selection Operation was not convinced, and once again left a message to netizens: "I was already aggrieved, but this time the comment area is smoky and can't bear it!."Yuhui said in front of the camera last night, 'He claims to know the business very well', 'Hu replied'. It's one thing to work happily with the anchor, but there's no 'Hu reply'. Subsequently, several original copywriting processes were listed, both independently created by the team and co-created by the anchor. Dong Yuhui used the entertainment of the team's offline snowball fights to show that the negative emotions within the team have been resolved and they are still united and friendly.
*Friends who have been through the live broadcast of Oriental Selection know that every time Oriental Selection Live broadcast will have live broadcast copywriting, this public relations crisis is the question of who wrote the copywriter by fans, and I don't know why this Oriental Selection operation, a sprinkled "small composition" directly led to the ** of Oriental Selection fans.
On the evening of December 11th, the live broadcast room of Gaotu Jiapin was swiped by Dong Yuhui fans, and many netizens with orange signs of the "selection group" on their heads poured into the Gaotu live broadcast room to "report", calling "The splashing wealth sent by Oriental Selection, you have to catch it". 2. with the previous dayCompared with 70,000 people, the live broadcast room of Gaotu Jiapin has reached the attention of 600,000 viewers. When the broadcast started at 7:30 a.m. on December 12, the netizens of the selection group still poured into the live broadcast room, and the number of ** people was nearly 5,000 at the same time, while the peak number of people in the live broadcast room two days ago was less than 100 people.
In February this year, it was reported that Dongfang Selection was going to Dong Yuhui, and Dong Yuhui has grown into an anchor with tens of millions of fans, and the living space of other anchors in the company is bound to be compressed, and the performance is mediocre. It is easy to lead to the company's main revenue** being too single, which will be a huge risk to the company. It is also possible that the current turmoil is an outward manifestation of internal contradictions. The reason why the team tried their best to convey the copywriting to the outside was not written by Dong Yuhui, but also by the team behind the scenes. For the collective interests of the entire company, there is no need to try to write a small essay, and the object is still the star anchor of Oriental Selection. Let's see what happens.
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