The first in market capitalization, the unsightly one is about to become a big brother!
Pinduoduo's latest third-quarter earnings report shocked the market, with revenue up 93% year-on-year89%, net profit increased by 46% year-on-year73%, with a net profit margin of 2257%。
led to a sharp rise in Pinduoduo's share price, and Pinduoduo's share price rose 18 on the same day08%, the market capitalization came to 1846700 million US dollars (Alibaba's US ** value is about 183.7 billion US dollars), and the next day was 1958With 900 million US dollars, Pinduoduo's market value surpassed Ali and became the boss of China's e-commerce!
The value of Pinduoduo has surpassed that of Ali, and the value of Pinduoduo is about 4 of JD.com4 times.
1. Pinduoduo counterattacked, and e-commerce giants have introspected
On the evening of December 9, Liu Qiangdong replied to the employee's comment on the company's intranet, saying, "There are so many problems, of course, I am not mismanaged, and I blame myself very much, but in any case, I will not lie flat, and I hope that my brothers will not lie flat." "JD must change, otherwise there is no way out", "I believe we will definitely get out of the trough." Any person or company will go through several peaks and valleys to achieve greatness. ”
Liu Qiangdong also criticized on the intranet, "Many people talk about innovation every day, but they plagiarize and follow others every day."
On December 10, Ma Yun, who had not appeared on the intranet for a long time, said that the era of AI e-commerce has just begun, and it is both an opportunity and a challenge for everyone.
Second, from the factory to the consumer, the achievement of low price strategy
Pinduoduo is taking an FTC (factory to consumer) road, and it doesn't want any brand merchant stores, because Pinduoduo believes that if there is a brand, the brand will generate a premium, so things can't be cheaper.
Pinduoduo thinks that "whatever goods I want, I will just let the factory send them over, why bother to post a card".
This has also achieved Pinduoduo's low-price strategy, and the user base has quickly grown into the first e-commerce in China.
3. Infringement cases are frequent, and how far can we go in the future
Pinduoduo adheres to the low-price strategy at the same time, it is inevitable that there are counterfeit and inferior products, resulting in a surge in complaints and lawsuits.
In recent years, Pinduoduo has been involved in more and more infringement cases, with 148 in 2017, 1,337 in 2018, 3,199 in 2019, and 7,501 in 2020, almost doubling every year.
According to public information, in the week from August 2 to August 9, 2018 alone, the Pinduoduo platform has forcibly closed 1,128 stores, removed nearly 4.3 million products from the shelves, and intercepted more than 450,000 links to suspected counterfeit goods in batches.
Some have also expressed concern about China's manufacturing sector. Because, a bunch of Chinese factories went from producing for brands to producing for Pinduoduo, and finally Pinduoduo monopolized the market and lost its bargaining power, and its fate was controlled by Pinduoduo.
E-commerce giants such as Pinduoduo, Alibaba, and JD.com are still on the way to catch up.
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