According to the "2022 Global Liquor Brand Value List" released by brand research agency BrandFinance, let's take a look at the ranking and operation of the top 10 liquor groups with the highest global brand portfolio value.
1.AB InBev (ABINBEV): The brand value is 43.4 billion US dollars (about 295 billion yuan), ranking first in the world.
2. Kweichow Moutai: The brand value is 42.9 billion US dollars, ranking second.
3. Wuliangye: The brand value is 28.7 billion US dollars, ranking third.
1. AB InBev (ABINBEV).
Headquartered in Leuven, Belgium, AB InBev is one of the world's leading brewers. It owns well-known brands such as Budweiser, Corona, Kaishi and Harbin Beer. AB InBev has achieved double-digit sales and profit growth in China in recent years, with its total sales volume reaching 5,816780,000 kiloliters.
2. Kweichow Moutai
Kweichow Moutai is a well-known liquor brand in China, and it is also the leading product produced by Kweichow Moutai Distillery. Moutai liquor is a typical example of Daqu sauce-flavored liquor and enjoys a high reputation. Kweichow Moutai Distillery is involved in a variety of industrial fields, such as liquor, wine, cultural tourism, real estate, ecological agriculture, etc. Last year, Kweichow Moutai Distillery's liquor production reached 1710,000 tons.
3. Wuliangye
Wuliangye Group is a super-large group with the wine industry as its core, and is also involved in many fields such as intelligent manufacturing and food packaging. Wuliangye liquor has a long history and is a typical representative of China's strong aroma liquor and a famous national brand. Wuliangye Liquor is brewed with five kinds of grains, making it the world's first spirited liquor made from a variety of grains. Today, Wuliangye has built a full-product chain system to meet the needs of different consumers.
According to the results of the global liquor group rankings, beer companies dominate the global liquor market, with AB InBev ranking first with its diversified product portfolio and strong brand power. Kweichow Moutai and Wuliangye, the leading liquor giants, have also made remarkable achievements, ranking second and third respectively. This result once again demonstrates the status and influence of Chinese liquor in the global liquor market.
From this ranking, it can be seen that the rapid development of the global economy and the change of people's consumption concepts have driven the continuous growth of the alcohol market. Wine groups are embracing this opportunity by expanding their product lines, developing new markets and expanding their global footprint. In addition, the enhancement of brand value is also in line with consumers' pursuit of high-quality products, and brand building and promotion have become an indispensable part of wine enterprises.
In general, the competition of global wine groups is becoming increasingly fierce, not only in the competition of product quality, but also in the competition of brands. To achieve a long-term competitive advantage, companies need to innovate and improve product quality, while focusing on brand building and marketing to meet the changing needs of consumers. Only in this way can we achieve sustainable growth and development in a fierce market environment.