The end of the year is approaching, and the automobile circle has also begun to give all kinds of thanksgiving feedback, but how can we really "play together" with users?Dongfeng Fengxing gave the answer through the fan festival.
From December 15th to 16th, the third fan festival of Dongfeng Fengxing was held in Liuzhou, which not only gathered the owners and fans of all its models, and tailored a big party of fans who are happy, shared and created together, but also comprehensively upgraded the proposition of "user co-creation" in this ceremony. Let's "study" the "answer" given by Dongfeng Fengxing.
The atmosphere of science and technology is full!Let the owner test the new energy new car for the first time
In this fan festival, the first stop of the owner is "going home". On the first day of the event, Dongfeng Fengxing led the family members of the car owners who came from afar to visit the science and technology factory, so that everyone could feel the exquisite car-making technology and strict quality control of Dongfeng Fengxing in the stamping, welding and production line. At the same time, Dongfeng Fengxing designers also explained the brand design concept to the car owner on the spot, and introduced the appearance characteristics of the product, quality highlights, and "intelligent manufacturing" black technology.
What's more worth mentioning is that as the "important figures" in Dongfeng Fengxing's new energy strategy, the owners also immersed themselves in the new family sedan of Fengxing's blockbuster new energy products, as well as the test drive of the new flagship MPV V9. The hard-core products of the two blockbuster new cars have successfully attracted fans of the owners and fans on the scene, and have also laid a word-of-mouth foundation for the launch of the new car into the market.
The evolved version of the "user co-creation" is far more than that, Dongfeng Fengxing also shared the future new energy layout planning and user operation planning, and the owner also put forward constructive optimization suggestions for the blockbuster new car, future layout, user operation, etc., and these are important assets for the development of Dongfeng Fengxing new energy.
Featured Experience Arrangement!Hand over the stage to the owner
Dongfeng Fengxing led the owners and fans to gather in Sanjiang, experience the customs and customs of Dong Village, and instantly separated everyone from the hustle and bustle of the city. The "immersive experience" of ethnic culture such as the cross-dressing experience of characteristic Dong village costumes, embroidery, paper-cutting, batik, etc., as well as the hundred family banquets where mountains and rivers meet bosom friends, directly filled the surprise of the fan festival.
This grand ceremony has realized the comprehensive evolution of "user co-creation". Dongfeng Fengxing chose to hand over the stage to the owner, and the owner showed his talents on the stage through dynamic jazz solo dances and energetic band performances, and also participated in the interactive part of the grand festival game, "Fengxing Competition", "Looking for the lucky winner", "playing games to get red envelopes" and other interesting interactions, so that the car owner can win exclusive welfare prizes while harvesting laughter, showing the "popular love".
Brand new IP unlocked!Popular in China, pet fans are upgraded again
Looking back at the first fan festival in 2021, Dongfeng Fengxing promised to create a fan plan, an excellent plan, and a youth plan. Now standing at the scene of the 3rd Fan Festival, everyone witnesses the fulfillment of the "Fan Plan";In the "Excellent Plan", the first tidal reform alliance was initiated, and this summer we will work with riders to create dopamine car color;In the "Youth Plan", the co-branded Guoman top stream "Wu Liuqi" pioneered the Guoman Metaverse listing conference, and joined hands with the Wuhan estarPro team to hold cross-border e-sports events. It can be seen that Dongfeng's popular "walking the talk" is the biggest secret to win the trust of users**.
At this fan ceremony, Zhang Shizhen, the first person in Dongfeng Fengxing's self-driving global tour, made a surprise appearance, not only sharing the wonderful story of self-driving Fengxing Jingyi around the world for car owners, but also jointly released the first blockbuster IP for car owners' self-driving travel - Fengxing China, and comprehensively upgraded the three "pet fans" plan.
Among them, for the "Riding the Wind Travel Plan", Dongfeng Fengxing will rely on the entire IP on the Fengxing APP, whether it is a guide, **or**, as long as the user uploads a road book resource, he can get the "Riding the Wind" travel ** support. In the "Walking with the Wind Plan", Dongfeng Fengxing will hold self-driving activities for users, and the official will provide vehicle support and service guarantees, leading car owners and friends to realize the "Chinese Dream". In the "Chasing Wind and Fun Wild Plan", Dongfeng Fengxing will vigorously support the exploratory "Wind Rangers", and cooperate with dealers, car clubs, outdoor adventure brands, field photographers, etc., according to the cultural Xi characteristics of different regions, invite local car owners and friends to participate in camping, modification, outdoor off-road and other urban exploration activities, and create an outdoor circle culture of "fun off-road fun exploration" for car owners with the spirit of exploration.
At the same time, Dongfeng Fengxing thanked the owners for their love and support, and tailored the special rights and interests of the "Windranger Plan" for fans, including "mobile maintenance - stay at home, zero-distance mobile service", "starlight waiting - 1 delay service per week until 21 o'clock", "non-inductive experience - door-to-door pick-up and delivery within 30 kilometers", "peace of mind rescue - 365 days 24 hours a day one-key rapid rescue" four intimate services, so that car owners can use the car more worry-free, peace of mind, and peace of mind.
With the successful holding of the 3rd Fan Festival, Dongfeng Fengxing has further strengthened the concept of "user co-creation" and has also gained the love of many users. It is understood that Dongfeng Fengxing will launch a new new energy brand in March next year, and will release a total of 13 new energy models of pure electric, hybrid and extended range throughout the year.
With a diversified track and a larger user group, Dongfeng Fengxing will continue to adhere to the principle of customer first, create products that are more in line with users' needs, thoughts and loves, create a higher quality travel life experience, and bring more surprises and satisfaction to users