Liyang's leisurely Nanshan's "Thousand Miles of Harvest Year Map".
Is this the countryside you are familiar with?
Driving on Liyang Rainbow No. 1 Road, on one side is the fertile fields that have just been harvested and covered with rice stubble, and on the other side are foreign homestays and new houses. There are people barbecuing and camping on the adjacent lawn, riverbank, and tea mountain, and there are also people holding club activities such as ** and frisbee, and tourists with different dialects gather here to enjoy the warm sun of early winter.
Dainan Village, Daibu Town, Liyang City, was once considered the "border area" of Changzhou, Jiangsu, but now it has become a new "future village" after the active exploration of the Liyang Municipal Party Committee and the introduction of Bluetown Group to jointly build.
Here, it is the well-known "pastoral aesthetic town" - Blue City Leisurely South Mountain.
The new style of "pastoral gold" and the cooperation between government and enterprises to dress up the beautiful countryside
On August 11, 2017, under the leadership of Song Weiping, chairman of Bluetown Group, Bluetown Qingzhou, a platform company directly under the group, and Liyang City**, signed a strategic cooperation agreement to create a pastoral utopia integrating high-quality agricultural production, rural tourism, and landscape health and wellness vacations with the first batch of characteristic pastoral villages in Jiangsu Province as a pilot.
In the six years of construction, with the strong support of Liyang City, Bluetown Youran Nanshan has embarked on a new path of "pastoral gold" guided by leisure tourism and modern agriculture.
Under the framework of non-demolition, 9 natural villages and 438 farmhouses in the whole region have completed façade renovation and courtyard beautification. Various viewing pavilions, Fengle Stage, and Hi Forest are interspersed to provide villagers with a space for gathering, meeting friends, and parent-child friends, and have also become a hot spot for local leisure and vacation, taking photos and checking in.
Many villagers who had been working outside the country returned to their hometowns and participated in the construction of their homes. According to statistics, more than 200 local villagers now work here, and in addition to the annual land transfer fee, they have transformed into industrial workers. The money bag bulged, and the smile on his face grew brighter and brighter.
Integrate resources and multi-production integration to open up a new pattern of rural operation
Urban-rural integration helps rural revitalization, fully excavates local selenium-rich resources, builds a rural industrial system, and finds the right way for farmers to get rich.
The introduction of the star product Nanjing 46 rice, at the expense of planting time and cost, abandonment of herbicides and chemical pesticides, the use of artificial weeding, duck rice symbiosis, not only obtained organic certification, but also reached the standard of selenium-rich rice, to create a "God-given grain" organic rice brand. Because of its healthy quality, unique fragrance and high-quality taste, it has won praise from consumers.
In addition to traditional cultivation, we have cooperated with well-known distilleries in the hometown of Chinese rice wine to develop special agricultural products such as Shanyi Qing, which has a taste between Shaoxing rice wine and Japanese sake, and is brewed in winter.
In the recycling farm, the "rack-type strawberry cultivation technology system" developed by Yangzhou University is introduced, and high-quality varieties such as Hongyan, Pink Jade and Yuexiu are selected to carry out leisure picking and agricultural experience activities to achieve "one park, more flowering".
In the past six years, from scratch, from agriculture to processing, to agricultural tourism experience, the characteristic industry is gradually becoming a container for attracting people to stay in Nanshan.
It is rich in material and spiritual, livable and workable, and more artistic
The practice of leisurely Nanshan does not stop at the material level, but also injects fresh blood into industrial integration and artistic integration through the introduction of external resources.
From farmhouses to characteristic homestays, from teahouses to country bars, from the art exhibition hall of the China Academy of Art to Guanru Academy, we have cooperated with domestic first-class universities and social institutions such as China Academy of Art, Yangzhou University, and Mu Duo Yangsheng to create special cultural and tourism activities such as harvest celebrations, agricultural research, parent-child experience, planting and picking.
Present the fun of the countryside in four seasons throughout the year. Outdoor tent festival, lakeside summer fair, colorful summer camp ......There is also the annual Golden Autumn Harvest Celebration and Rural Revitalization Games, where tourists flock from all over to observe the rice harvesting competition and the art form and farming experience of "localization", and feel the new look of the characteristic pastoral village.
Shanglang Bistro, Farmer's Supermarket, Gengyun Puppet House B&B and Teahouse, Qingguo French Restaurant, Blue Elephant Soft Decoration Life Museum, Suyan Coffee, Yuanxin Aesthetic Life Museum and other businesses with a strong Internet celebrity check-in effect have been introduced one by one.
Guanru Academy, located in the center of the town, is committed to the promotion of traditional culture such as Chinese culture, health preservation, and Zen tea, and has held continuous activities such as calligraphy and painting exhibitions, and has successively held art events such as "'Nourishing and Cultivating the Heart' Hanmo Nanshan Song Huazhang Calligraphy and Painting Exhibition", "Dining and Cultivating the Year - Chen Dazhong's Calligraphy Exhibition", "Seeing Jingning in Spring-Zhang Quan's Flower and Bird Painting Sketch Exhibition", etc., so that this land is filled with the atmosphere of art.
The signing of cooperation with international century-old well-known tourism brands such as St. Regis Hotel has opened up more imagination space for this hot land.
Retain the aborigines, introduce new villagers, and jointly build a big stage for development
Local villagers are the biggest beneficiaries of the construction of characteristic pastoral villages, and they are also an important foothold of the rural revitalization strategy. Ecological advantages have been transformed into industrial advantages, which not only retain existing residents, but also attract middle and high-end talents to join.
Through the construction of orchard farms and other products, the Bluetown Qingzhou team called on urbanites to return to the countryside, and hundreds of elderly and entrepreneurial customers from the city chose to settle here and become new lifers and builders of the beautiful countryside. Among them, there are many high-achieving students from well-known agricultural colleges, homestay operators from all over the country, and there are many "second generations of villages" who have returned to the village to start a business.
Three groups of people – local villagers, tourists, and new villagers – live in harmony in this vibrant new countryside. Leisurely Nanshan provides a stage for their wonderful future.
Just as Song Weiping's goal at the time of the project: "to make a new pastoral aesthetic town". There are feelings, warm human feelings, and idyllic scenery ......After six years of exploration and cultivation, we have made useful explorations for the warm and civilized "modern and civilized countryside". (Written by Chen Yao).
Liyang's leisurely Nanshan Harvest Festival's "earthy" catwalk show.