Recently, China's two e-commerce giants, JD.com and Alibaba, announced the addition of a "refund-only feature", which immediately sparked heated discussions across the industry.
Only the refund function does allow the rights and interests of consumers to be more effectively protected, and at the same time, counterfeit and shoddy merchants are "empty of goods", which has dealt a huge blow to them and objectively promoted the optimization and improvement of product quality. But its drawbacks are also obvious, some unscrupulous merchants bombard a number of brands with the momentum of the alliance, maliciously place orders, and wait for the store to apply for a "refund only" after delivery, and abuse the customer service staff.
Obviously, the refund feature alone doesn't create good order and really promote business prosperity.
Its underlying logic is still the law of the jungle of the jungle, which is essentially a hooligan behavior of kidnapping consumers to "eat big households", ostensibly for the benefit of consumers, but in fact it is a commercial bullying of small and medium-sized producers by big capital.
The small and medium-sized producers, who were originally on Pinxihi, could hardly survive under this rule, and they would definitely flee. Now several major platforms are doing this, that is, they are killing themselves, forcing small and medium-sized producers into a dead end, and they themselves will go to the grave. The monopoly binding of big capital will inevitably endanger the interests of the state, and if only a few companies dominate and lose the vast number of small and medium-sized producers, the consumption capacity of consumer groups will decline, the economic situation will decline, and the state will definitely intervene.
As the saying goes, if the wall falls down and everyone pushes it, small and medium-sized producers will flee in large numbers if they cannot survive in several of their platforms.
New forms of business cooperation will then emerge that can accommodate these small and medium-sized producers.
Wind and thunder**, a decentralized anti-bullying labor exchange platform will soon rise.