The cold winter has boosted the consumption of warm clothes, catering, winter entertainment and so on. Whether offline or online, the sales of warm and cold products and entertainment products related to clothing, food, housing, transportation and entertainment are in demand, and the "warm economy" continues to heat up.
Military coats and jackets have replaced down jackets, and tea cans have become "top streams", and ice and snow sports in the post-Winter Olympics era have attracted much attention ......This year, there are many new highlights in winter consumption.
Military coats and jackets have become a new trend in clothing consumption
Down jackets have always been a hot spot for winter consumption, but a few days ago, "7,000 yuan of domestic down jackets" appeared on the hot search, causing heated discussions on the whole network, and a group of college students who "rectified the down jacket market" re-wore flower cotton jackets and military coats. "It's not that down jackets can't afford to buy, but military coats are more cost-effective", consumers who buy military coats believe that more than 400 yuan to buy a pure wool and fur integrated army coat not only fights against wind and keeps warm, but also saves money.
Source: Visual China.
This winter, the popularity is not only the military coat, the wind can be worn as a windbreaker, the rain can be worn as a raincoat, and the winter can be worn as a down jacket The jacket is also popular among young people, among them, especially the "three-in-one" jacket containing a hard shell and an inner tank is more sought after, in addition to the common waterproof, windproof, and moisture-permeable performance, the jacket is also suitable for cold protection and warmth in winter, and its use period is extended from spring and autumn to spring and autumn and winter.
In the past, jackets were bought by people who loved climbing mountains and outdoors, but this year many young people came. The clerk who sells outdoor products in a shopping mall in a city in the north said, "The previous jackets were all black, gray, red, blue and yellow traditional colors, and there have been a lot of good-looking ** in the past two years, I can sell two or three pieces almost every day, and I sold up to eight pieces a day on weekends." ”
Jars of tea around the stove have become a new hot spot for catering consumption
Hot pot and milk tea have always been people's first choice for winter consumption, but this winter, the popularity of cooking tea around the stove continues to rise, and the topic of "cooking tea around the hearth" has exceeded 7.8 billion times in a short ** platform. There is also a new "play" called "Jar Tea" around the hearth that has become popular on social platforms, and there is a faint trend of becoming the top stream this winter.
Source: Visual China.
Compared with the equipment of the stove pot and the tea brewed around the hearth, there is not much change, the main thing is that the utensils used are not delicate glass teapots, but stoneware pots with filters, and the cooking on the stove is no longer tea, but milk tea of various flavors.
This year, the canned roasted milk is very popular, and it has become the top stream of cooking tea around the hearth. In a few days, I will prepare to serve Inner Mongolia hot pot. Gong Qian, the person in charge of a tea house in Shandong Handmade Exhibition and Experience Center, said. Tea, dairy products, roses, wolfberries, red dates, etc. are boiled together in the baking pot, and then enjoyed with Chinese snacks and pastries.
Why can the jar tea become popular?According to the analysis of professionals, the jar tea is consistent with the aesthetic fashion of the current young people, and there is a great enthusiasm for the new Chinese new things with the color of traditional Chinese cultureIn addition, the tea can around the stove is beautiful and easy to check in, which can give consumers a sensory enjoyment and a better imagination of life.
"Ski fever" brings fire equipment to the market
At the same time as the consumer demand for keeping warm and cold is released, the demand for winter entertainment such as skiing is also showing a rapid growth trend, and the related equipment market is on fire.
Source: Visual China.
As the first ice and snow season after the Beijing Winter Olympics, the 2023-2024 snow season is expected by many ski enthusiasts. According to reports, the sales volume and pre-sale volume of ski resorts in many places have hit a new high since 2019, and the industry generally recognizes that the domestic ski market will usher in a strong recovery in this snow season and accelerate the release of the "heat effect" of development.
At present, most of the ski resorts in the Altay region of Xinjiang, the three northeastern provinces and Chongli in Hebei Province have been opened, and many ski enthusiasts have purchased ski resort tickets and booked hotels in advance. In ski resorts that have opened, some of them are sold out on their first weekend.
Skiing is not only popular in the north, but also in the southern provinces. Unlike outdoor ski resorts that wait to start, Southern indoor ski resorts are somewhat open all year round, and skiing is no longer exclusive to winter, but even a summer summer activity.
The heating up of winter entertainment projects has also driven the sales of supporting equipment. Pinduoduo data shows that many domestic ski sports brands continue to sell well, and ski goggles, helmets, ski protectors, and snowboards are the most popular on the Pinduoduo platform.
Source: Visual China.
According to the data of Dewu APP, since November, the sales of ski equipment have increased by more than 14 times compared with the same period last month, and the sales of ski clothing, ski boots, helmets, glasses, protective gear, gloves and other ski equipment have increased significantly, of which the sales of ski protective gear have increased by 15 times compared with the same period last year, and the sales of ski goggles have increased by 6 times.
The heat of the consumer market continues to increase this winter, and some industry experts said that to maintain the heat of the consumer market, it is necessary not only to meet the current demand, but also to cultivate more consumption hotspots. Therefore, winter consumption should continue to warm up, and it is necessary to continue to heat up, aim at new trends, accelerate the iterative innovation of products and services, and make the "warm economy" warm and warm.
(Poster News Xi Editor Deng Yuli Comprehensive Xinhuanet, CCTV Finance, Economic Information Daily, Jinan**, etc.).