On the afternoon of November 25, 2023, the Pioneer Award (DT Award) of the 2nd Global Digital ** Expo was announced at the Hangzhou International Expo Center. Judged by a panel of industry experts, this annual event aims to lead the development trend of the digital ** industry and showcase the most cutting-edge new technologies, services and products in the field.
Since the official launch of this year's DT Awards on August 15, exhibitors have responded enthusiastically, receiving nearly 200 participating projects, and the project exhibits are all displayed at the digital trade fair. The DT Award Judging Committee is composed of authoritative experts in the field of digital ** in China, focusing on the five categories of digital technology, digital services, digital products (content), data and information, and cross-border e-commerce, and the six dimensions of "innovation frontier, market prospects, social impact, conceptual design, digital intelligence and carbon neutrality, and display experience". Among them, Qianxun's "Link Live E-commerce Digital Management Platform" and Alibaba Group's "Self-developed PLC" won this award.
As the digital brain of Qianxun, the Lingke system has become an important part of the live broadcast e-commerce industry. Since its launch in 2019, the Lingke system has gradually completed the upgrade from digital to intelligent. Through its own platform-based chain capabilities, Lingke helps brands complete cross-platform qualification review and inventory assembly, realizes the intelligent construction of the whole process of work modules from investment promotion to product selection and live broadcast, and meets the personalized needs of different live broadcast rooms. In addition, the Lingke system can also realize all-round intelligent monitoring and early warning of various risks.
The intelligent content production capacity of the Lingke system is also one of its highlights. Taking the smart hand card generation function as an example, based on a large amount of data precipitation, Lingke will make the live broadcast content online, use artificial intelligence and natural language processing and other tools, combined with business history Xi, broadcast effects, etc., to automatically generate auxiliary explanation content, to achieve intelligent error correction, prohibited word reminder and other effects.
In the post-epidemic era, the business environment has been fully liberalized, and the digital economy is showing unprecedented development momentum. In this context, Qianxun actively explores digital technology, which coincides with the needs of merchants for digital transformation and upgrading, and also opens up a new blue ocean for the development of the live broadcast e-commerce industry.