While physical stores around the world have been impacted, sales on major platforms are also growing rapidly. And in addition to everyday items and clothing,Drug purchase has also become a new trend in online shopping.
Virtual network transactions, in addition to convenience, also bring many problems that cannot be ignoredQuality。In particular, the quality of medicines, a special commodity, cannot be ignored in the face of saving diseases and curing lives.
So here's the problem,Obviously, everyone knows that buying drugs online can be risky, but why do they still rush to buy medicines?In fact, to put it bluntly, it is very simple, that is money!
With the rapid development of technology, online shopping has become an indispensable part of our lives, and more and more people are starting to buy medicines online.
But behind the convenience and speed also comes with a problem:"Is the medicine bought online reliable?”
According to the data that has been published on the Internet, the sales of domestic online pharmacies reached an astonishing number as early as 19 years, and the number of sales is still increasing. Such a huge number is enough to show the popularity of online drug shopping.
But in this huge market, how much is true?
In fact, under the lucrative situation, there are many unscrupulous businessmen in the market who have started crooked thoughts in order to seek profits. They use fake sales certificates and invoices to pass off as substandard products.
And use social ** platforms to carry outFalse propagandato deceive consumers. This phenomenon not only seriously affects the fair competition in the market, but also brings great harm to people.
Just like the mushrooming health products on the market, many businesses directly claim to have miraculous effects in their advertising slogans. But in fact, it has no ** effect, and may even cause damage to physical health.
But fortunately, in order to prevent similar situations from happening, the relevant authorities have begun to increase the crackdown on such illegal activities. But then again, we can't pin all our hopes on "others", after all, those people can do whatever it takes to exploit loopholes everywhere for money.
And if you want to avoid buying fake drugs yourself, justWe must constantly improve our awareness of prevention.
In fact, everyone can also choose a regular hospital to buy medicine at a regular pharmacy after issuing a prescription, which can ensure the reliability of the drugQuality is guaranteed.
Even if it is purchased online, it needs to be confirmed that the packaging of the medicine is intact at the time of delivery, and:Check the date of manufacture, expiration dateand other related information.
Although many people have not paid attention to it, it must be admitted that it is often these basic information that can help us quickly determine whether the drug is fresh and whether it is within the expiration date.
Generally speaking, large shopping malls are more strictly regulated by merchants, and the quality of goods is more guaranteed.
More importantly, it is also necessary for everyone to avoid believing the advertising information provided by unofficial channels. As we said, many unscrupulous merchants will use exaggerated publicity to attract purchases, and everyone needs to be vigilant about thisDon't blindly trust ads.
Some people may ask why there are so many "hidden problems" in online purchases, and so many people still pay for them. In fact, to put it bluntly, the reason for this phenomenon is because the difference is too large.
We all know that with the development of technology, online shopping has become an indispensable part of modern life. Especially during the epidemic, online drug purchase has become one of the choices of the public.
During this time, many people may have a question:Why is it that the same drugs on the Internet are always much cheaper than in physical pharmacies?
In fact, the business model of brick-and-mortar pharmacies is very different. Offline stores need to bear the high cost of store rental, decoration, and utilities.
Monthly rent usually accounts for a significant portion of the sales revenue, especially if it is a pharmacy located in a commercial centerRentIt costs tens of thousands of yuan.
On the other hand, you only need to rent a warehouse, which is much lower than the rent of a physical store.
More reliable, they are able to achieveFurther reduce costs by working directly with manufacturers and purchasing drugs in bulk。However, in contrast, brick-and-mortar pharmacies are difficult to implement large-scale procurement due to limited customer traffic, which also leads to higher purchase costs.
The most critical point is also because the intensified competition between online pharmacies is also an important factor affecting drugs. With the continuous expansion and development of the e-commerce market,More and more pharmacies are jumping into the industry.
In order to attract more consumers and increase sales, major platforms have launched a variety of ** activities, including:Discounts, full reductionsand so on.
This makes the final sales ** greatly reduced, and even in order to "attract popularity", some ** will issue a large number of cash coupons or electronic coupons, which is considered a loss-making operation.
It can be said that online drugs do have certain advantages over physical pharmacies, and this is the result of a combination of factors.
Although there is a risk of possible quality problems, if you can make reasonable comparisons and choose carefully, you can still enjoy the benefits while ensuring the safety of the drug**.
In fact, the reason why everyone is more and more reluctant to buy drugs is that they are more and more reluctant to buy drugsIn addition to **, it is also because the pharmacy staff has gradually formed a distorted situation of treating customers as fools. ”
When it comes to pharmacies, the first thing that comes to most people's minds isWhite coat, medicine cabinet, prescription。It is precisely because of this that the public is Xi to think that pharmacies are places to check patients and prescribe medicines.
But people with a discerning eye know that with the development of society, pharmacies are becoming more and more abundant, and today's pharmacies have gradually become a commercial place that provides all kinds of health care products and nutritional products.
And in the process, some improper business practices also began to appear.
One of the most typical is that when buying medicines, there are cheaper similar products, but pharmacy employees strongly recommend higher varieties.
There is quite a posture that I only sell expensive ones, not you.
The reason for this phenomenon is also because:Today, in-store associates are compensated for sales and are directly linked to performance。Even every month, pharmacies set strict sales targets for their employees.
In order to obtain higher commission income, employees will ignore the quality factor and forcefully sell the best products to customers. After all, these varieties tend to have greater profit margins, such as:Brand-name drugs that are well-known will also be sold at a higher price due to the premium effect.
In addition to completing sales tasks, they also need to face other aspects of assessment, such as:Inventory loss and drug expirationand so on. These imposed tasks have made a good "angel in white" a "passionate sales." ”
At the same time, there is a transfer of interests between employees and drug manufacturers, which is commonly knownThe phenomenon of "kickbacks".It also prompted the purchase of drugs only to buy expensive ones.
To knowIf the designated drug is successfully marketed to the patient, the employee will receive an additional subsidy from the supplier. However, this kind of black-box operation has pushed up the price of drugs and harmed the basic rights and interests of the people.
The most serious thing is that in order to avoid being fined, some employees will also try to sell those ** drugs that are likely to be unsalable first. In this way, they are less at risk.
In addition to its external causes,Consumers generally do not have a high level of medical literacy, which also leads to the behavior of the other party more unscrupulous。In fact, most patients do not understand the detailed composition of the drug, and they cannot judge what medicine is "good".
It is this phenomenon that gives pharmacy employees enough "right to speak." ”They can use their expertise to mislead patients and sell more profitable drugs.
In the face of such chaos, industry supervision still needs to be strengthened. This requires the relevant departments to goIncrease transparency in drug pricingAt the same time, it is also necessary to formulate a code of conduct for sales employees to prevent the occurrence of such incidents.
After all, this can standardize the order of drug sales to a certain extent, and also allow employees to face less irrational pressure.
Of course, we ourselves should also be vigilantDo your homework beforehand to understand the differences between different varieties of medicines。Only in this way can you ask more questions when buying medicines, make rational judgments and avoid being deceived.
Although there are drawbacks to buying drugs online, it is the current trend of science and technology development today, and it is an inevitable result for us.
In addition to the relevant departments to strengthen supervision,What we can do is also to increase our fraud prevention capabilities. Only in this way can we enjoy the convenience brought by technology while ensuring safety.
As for those unscrupulous merchants who sell fake drugs and sell **, I would like to advise you:"Do it and cherish it. ”