40,000 is on sale, and the configuration is not low, why can t Roewe i5 sell

Mondo Cars Updated on 2024-01-28

Roewe i5It is a model with a design that is not cheap, although it is low, but its appearance still maintains a certain sense of refinement. The front face is designed,Roewe i5The middle mesh is divided into two parts, the upper middle mesh is relatively small, and the lower middle mesh area is larger, like a big mouth, giving people a sense of flamboyant movement. The grille has been blackened to further add a sporty touch. TwoChrome platingTrim willRoewe's logoPlaced in the middle position, it adds a touch of detail to the front face of the vehicle. And the side design,Roewe i5There is no fastback design, which better guarantees the comfort of rear headroom. The body is equipped with 16-inch wheels of the appropriate size, and the overall appearance is relatively harmoniousVisuals。As for the tail design, the blacked-out taillights and through-the-mill trim becomeRoewe i5Two small highlights, but it is worth mentioning that I personally feel that the design of the fog lamp position is not very harmonious with the overall tail style.

Roewe i5The interior design can be called a high-end interior without considering the best factors. Although due to cost constraints, a large area of the car is decorated with hard plastic, but the whole series is equipped with 10The 25-inch central control screen and light yellow decorative strips of the air conditioning vents give the car a youthful and energetic atmosphere, which is in line with the tastes of young consumers. In terms of configuration, as an entry-level model with a naked car price of more than 40,000,000,Roewe i5The configuration is quite rich. Not only includedReversing radar, reversing camera, hill assist, keyless entry, keyless start and other practical functions, also equipped with 1025-inch central control screen, voice recognition control system, LED light source, automatic headlights and other advancedTechnologyDisposition. The completeness of these configurations is enough to meet the needs of the driver for daily driving, so to speakRoewe i5In terms of configuration, it has reached the level of a leapfrog existence.

Roewe i5The body size is 4607mm long, 1818mm wide, 1489mm high, and the wheelbase reaches 2680mm, which is a standard compact sedan size. It doesn't feel cramped when there are 4 adults in the car, but it can be a bit difficult for a full 5 people on a long journey, because the class of the car is there. The trunk volume is 512L, which can meet the daily load needs. Overall,Roewe i5The performance in terms of comfort and space is remarkable.

Roewe i5It was equipped with a 15lNaturally aspirated engine, with a maximum horsepower of 120psMaximum torque150 N·m. Although the power parameters and level are similar to those of the same level in the market, there will be no feeling of lack of power in the actual driving process. As long as you have a reasonable grasp of the gear and speed,Roewe i5In terms of driving performance, it still brings some driving pleasure. Chassis aspect,Roewe i5It adopts the design of front MacPherson independent suspension and rear trailing arm torsion beam non-independent suspension, which is at the normal level of similar models in the market. The suspension adjustment is stiff, and small bumps are transmitted to the interior of the car during driving. In general,Roewe i5The driving experience is in line with its market positioning and belongs to the normal level of models in the same class.

For nearly half a year,Roewe i5The sales performance of the company was relatively poor, with monthly sales of just over 8,000 units at its peak and even more than 2,000 units sold in a month at its lowest. AsRoeweThe main model in the market, such a sales performance is obviously unsatisfactory. Among them, I personally think that consumers are rightRoeweThe brand has a subjective impression of beingRoewe i5The main reason for the low sales volume. CarsThere is a saying in the circle, upward revisionCars, revised down the sales table. SAICSome of its models do have some minor problems, which leads to consumer criticismSAICBrands, such as:RoeweMGetc., the impression is not good, and the lack of full confidence in the quality of the vehicle has led toRoewe i5Although it is very attractive, the sales volume cannot be compared with competing products such as Emgrand and Yidong.

Look at the presentCarsIn the market, the competition for mid-level models is fierce, and consumers' choices are more diversified. Roewe i5As a moderate, well-equipped model, it should have a place in the market. However, the phenomenon of its low sales suggests that in addition to ** and configuration, consumers' perception of brand image and recognition of quality are equally important. RoeweAlthough the brand has gradually improved its product strength and reputation in recent years, consumers are not interested in itSAICThe past impression of its brands still has some influence. So, if I'm thinking about buying a vehicle for my family, I'm probably going to think about itRoewe i5In addition to other models, more choices and comparisons are given to ensure that you choose a model that can satisfy your family in terms of quality, performance and brand image.

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