The outgoing year of 2023 is an important turning point for the investment advisory industry.
This year, China's economy has entered a critical period of "shifting" old and new kinetic energy, residents' wealth allocation has gradually shifted from real estate to finance, wealth management has entered a new era, and "buy-side investment advisory" will become an important direction for the transformation of wealth management in the future. The capital market is also more and more favored by investment advisory listed companies than before.
This year, the wave of artificial intelligence swept the world, AI empowered thousands of industries, reflected in the investment advisory industry, with artificial intelligence, big data, cloud computing and other new generation of information technology as the core elements, the industry is vigorously carrying out the transformation of financial "digital intelligence".
This year, with the continuous growth of domestic investors, the importance of improving investors' awareness of financial risk prevention and financial literacy has become increasingly prominent. Cultivating mature investors, helping the people protect and manage their "money bags", and helping the high-quality development of the capital market have become a "must-answer question" for investment consulting enterprises to deepen inclusive finance.
Under the trend of the times, leading investment advisory institutions are continuing to make efforts to seize development opportunities.
Capital is optimistic about the market prospects of the investment advisory industry
This year, "buy-side investment advisory" has gradually matured, and the demand for professional investment advisory services has been growing, but from the perspective of market supply, the characteristics of "short supply" in the investment advisory industry are still very prominent. The data shows that China has 2200 million investors, 790,000 investment advisors, serving about 2,750 individual investors per capita. The United States has 1500 million individual investors, 930,000 investment consultants, and 156 clients per capita. This means that China has 17 times as many clients per investment advisor as in the United States.
The demand gap is the market opportunity. It is precisely because of the current situation of supply and demand of investment advisory services that since the beginning of this year, a large number of brokerage institutions are accelerating the expansion of their own investment advisory team. According to reports, there are more than 3,000 investment advisers in CITIC**, Galaxy**, Guotai Junan, China Securities Construction Investment, Guoxin**, and Huatai**, an increase of more than 100 investment advisers over the same period last year, and 13 securities firms have more than 1,000 investment consultants, of which Everbright ** and Guoyuan** are newly promoted to the "Investment Advisory Thousand People Club" this year. The trend of "investment advisory" of leading brokerages is becoming more and more significant.
At the same time, those third-party investment advisory institutions that have been "intensively cultivating" in the field of investment consulting for a long time have also received a higher degree of attention and attention. Compared with brokers, third-party investment advisory institutions tend to emphasize buyer's thinking and companionship services, and have strong investment research capabilities, rich product operation experience and strong customer operation capabilities, and have more long-tail customers.
It is precisely because of its inherent advantages in investment advisory services that the development of third-party investment advisory institutions has also been more favored by the capital market. In March this year, Jiufang Fortune (09636HK) was officially listed on the Hong Kong Stock Exchange, becoming the "first investment education stock" in China. Less than half a year after its listing, Jiufang Wealth was officially included in the "Hong Kong Stock Connect" with its excellent performance in market capitalization, liquidity, fundamentals and other aspects, and the company's high growth and long-term investment value were further recognized by the capital market.
Jiufang Fortune has always adhered to the two-wheel drive of "technology + investment research", with more than 1,000 employees, and the Jiufang Financial Research Institute has a team of more than 130 researchers, the core members have more than 10 years of rich experience in related fields, and the research scope covers macroeconomics, industry companies, investment strategies, index and investment tool design and other fields. The two courses "Financial Analysis from the Perspective of Investment Education" and "Communication Skills and Experience Sharing in Investment Education" designed by the Institute were successfully selected as the "Distance Training Course of China ** Industry Association".
aiOpen up the imagination space of the investment consulting industry
This year, the emergence of ChatGPT has made the "big model" quickly pour into the public eye, and almost all industries are exploring the interface to adapt to the large model, and the investment consulting industry has also started the specific practice of chasing the big model, including Jiufang Fortune.
According to industry insiders, the traditional investment advisory business mainly relies on manual consultation and analysis, which makes the service inefficient and unable to meet the needs of customers for real-time and accurate investment advice. The robo-advisory digital human based on AIGC technologies such as large models is expected to play an important role in solving the problems of supply and demand in the investment advisory industry, and bring a more scientific and efficient "solution" to the entire investment advisory industry.
In August this year, Jiufang Fortune officially launched the robo-advisory digital human "Jiuge". The base of "Jiuge" is a large model of Jiufang's self-developed Jiuzhang ** field, which integrates its knowledge accumulation in the ** industry for many years, and shows high professionalism, rigor and accuracy in terms of perception ability, thinking decision-making, and content output ability. "Brother Jiu" has eight core functions such as analysis and strategy generation, which can provide personalized services for investors at different levels.
The powerful ability to understand and generate large models has deepened the efficiency and quality of investment advisory services to a certain extent. In the future, with the increase in the intersection of large model technology and first-class investment advisory institutions, large models will cover more business scenarios and provide stronger support for the optimization of investment advisory services.
This year, "Brother Jiu" also appeared at the 2023 HUAWEI CONNECT Conference and the iFLYTEK Global 1024 Developer Festival to interact with users at zero distance. It is reported that the APP of Jiufang Intelligent Investment, a subsidiary of Jiufang Fortune, will also usher in a blockbuster upgrade, and there will be breakthroughs in the fields of products, risk control, and services, giving users the company of the whole life cycle.
The picture shows the robo-advisor digital human "Nine Brothers" interacting with the audience at close range.
Deepen inclusive finance and improve investors' financial literacy
In 2023, inclusive finance has received a higher level of attention, and in October this year, the "Implementation Opinions on Promoting the High-quality Development of Inclusive Finance" was issued, making it clear that a high-quality inclusive financial system will be basically built in the next five years. In November, the first financial work conference included "inclusive finance" in five financial "big articles".
*Investment advisory institutions are based on "buyers", representing thousands of ordinary investors, providing investors with investment solutions while also having a deeper understanding of investors' needs and pain points. Therefore, the industry generally believes that investment advisory institutions will play an important and unique role in the field of inclusive finance.
Q9 Fortune has been deeply engaged in inclusive finance for many years, integrating investor education into business development, and continuously improving investors' financial literacy by improving financial knowledge and the availability and convenience of financial services, so as to help the high-quality development of the financial industry.
In May, Jiufang Wealth, as the exclusive title sponsor of the live broadcast of the 2023 Buffett Shareholders' Meeting by CBN, led the majority of investors to directly hit the grand occasion of the conference, and arranged a professional investment research team to interpret it in depth to help investors gain multi-dimensional and multi-level insight into the investment philosophy of the investment god.
In June and December this year, Q9 Intelligent Investment, a subsidiary of Q9 Fortune, held semi-annual and annual investment strategy meetings one after another, and Q9 Financial Research Institute released investment strategy reports respectively to deeply analyze and predict future investment risks and opportunities, and provide professional advice and guidance for investors. At the two investment conferences, authoritative experts in the industry gathered together to straighten out the investment context for the majority of investors in the macroeconomic situation at home and abroad, and the development prospects of various industries.
The picture shows the annual investment meeting.
In addition, Jiufang Fortune has also continuously strengthened the linkage between schools and enterprises, joined hands with Xinhua Finance and Economics "Financial Talent Creation Camp", and successively entered well-known universities such as Shanghai University of International Business and Economics, Dalian University of Technology, Beijing Jiaotong University, etc., delivered speeches and interacted with teachers and students on the spot, so that students have a clearer plan for personal vocational skills and career development. Through school-enterprise cooperation and in-depth collaboration between industry, academia and research, we will build a platform for co-cultivation and co-cultivation of talents, encourage them to walk in the same direction with the new era, and help the deep integration of investor education and national education.
Around 5On the 15th National Investor Protection Publicity Day, Jiufang Fortune visited a number of brokerage investment education bases to exchange investment education experience, and jointly called on local universities to participate in the "Shareholders Are Coming" series of activities to help investors educate and protect.
As a socially responsible listed company, Jiufang Fortune also sends heartfelt concern to Yunnan students through actions such as "Galaxy Public Welfare". At the 2023 Qingcongquan "Light Up the Stars Because of Love" ceremony, Jiufang Intelligent Investment, a subsidiary of Jiufang Wealth, won the "Love Donation Award".
Won the "Love Donation Award".
Work together and move upward. In 2023, Jiufang Fortune and its subsidiaries have won more than 10 awards, such as "Best Growing Hong Kong Listed Company", "Most Innovative Listed Company", and "Financial Associated Press Zhiyuan Award - ESG Pioneer Award".
In the past year, the modern capital market with Chinese characteristics will better play a pivotal role in serving the real economy and stride forward in the direction of "security, standardization, transparency, openness, vitality and resilience". In 2024, Jiufang Fortune (09636HK) will continue to take the initiative to assume the main responsibility, protect the legitimate rights and interests of investors, be a practitioner of the "people-centered" development idea in the capital market, and make due contributions to the high-quality development of the capital market.