China's e-commerce industry has developed rapidly in recent years, and almost every factory is trying to transform online. Under this wave of transformation, some are unable to adapt to the online modelBrick-and-mortar storesBusiness was dismal and even squeezed out of the market. The speed of development of the e-commerce industry has made many people begin to question itBrick-and-mortar storesIn the future, the "theory of the disappearance of entities" was proposed. However, we can learn from Chinese e-commerce withBrick-and-mortar storesThe development of characteristics in contrast, as well as with JapanBrick-and-mortar storesto find the problem. Why is China's e-commerce developing so rapidly, andBrick-and-mortar storesBut it has not been able to defeat e-commerce? And Japan'sBrick-and-mortar storesBut can you successfully resist the impact of e-commerce?
China's e-commerce is developing so rapidly, and logistics support is indispensable. At the beginning stage, the efficiency of domestic express logistics could not keep up with the pace of development. However, withInternetThe development of the logistics industry has also risen rapidly, providing strong follow-up support for e-commerce. InternetThe combination with logistics breaks the geographical restrictions of consumer consumption, and you can complete shopping without leaving home with just a tap of your mobile phone. From the perspective of consumer convenience, the development of e-commerce is undoubtedly a revolution. In addition, China attaches great importance to the development of e-commerce in the early stage, has invested heavily in infrastructure construction, and issued a series of policy documents to support and guide the development of the e-commerce industry. Plus the majorsE-commerce platformsFrequent marketing activities, as well as the advantages of factory direct sales, Chinese consumers are also attracted by the advantages of online platforms. National policy supportInternetand the development of the logistics industryE-commerce platformsand other factors have contributed to the prosperity and development of China's e-commerce industry. What has the development of e-commerce in China brought to people?
The impact of the rapid development of China's e-commerce industry has outweighed the disadvantages. The development of e-commerce has not only improved residents' sense of happiness and gain, but also promoted ChinaDigital economyof rapid development and mass employment. Products that were previously eliminated because they were unsalable also have the opportunity to re-enter the market and bring vitality to more businesses. But at the same time, this opportunity comes with challenges. In the context of the rapid development of e-commerce, China'sThe real economybegan to face the embarrassing situation of dismal business or even bankruptcy. The number of consumers is limited, and if everyone chooses to consume online, then offline stores will naturally be affected, which is an inevitable trend. In recent years, the imbalance between online and physical has become more and more serious, and there have been voices calling for the state to introduce relevant policies to revitalize itThe real economyBrick-and-mortar storesThe recession is something we urgently need to address.
Why Japan'sBrick-and-mortar storesCan we beat e-commerce and we can't? First of all, Japan'sBrick-and-mortar storesMore adaptable to the needs of consumers. Consumers goBrick-and-mortar storesThe main reason for consumption is to be able to try on clothes and enjoy quality service. JapaneseBrick-and-mortar storesExcellent job at that. They offer a variety of services such as payment on behalf of others, nurseries, ATMs, etc., which can attract more consumers. In addition, JapanBrick-and-mortar storesThe quality of service is high, and the staff is usually warm and attentive, helping customers choose products, answer questions, etc. In contrast, the Chinese oneBrick-and-mortar storesThe service problem is still relatively serious, and many customers have various complaints. The quality of service, the attitude of the staff, and the ability to communicate with consumers are the best in JapanBrick-and-mortar storesAn important factor to be competitive.
Secondly, the Japanese oneBrick-and-mortar storesThere are alsoBusinessEnvironmental and policy support. JapaneseBusinessThe environment and policies are relatively stable, and the regulations are rightBrick-and-mortar storesThe operation of the company provides a certain amount of support and guarantee. At the same time, Japan'sBrick-and-mortar storesThe rent is relatively low, howeverLabor costsRelatively high,E-commerce platformsInOperating costsThere is a certain amount of pressure on the upper side. On the other hand, China has abundant human resources, but rents remain high, especially in good locations. This makes China's e-commerceOperating costsMuch lower than in Japan, butBrick-and-mortar storesOperating costsMuch higher than in Japan. This is also JapanBrick-and-mortar storesOne of the main reasons why e-commerce can be defeated but China can't.
Finally, Japanese merchants are very strict about the quality of their goods. If a customer buys a questionable item at the mall, they will get itEconomycompensation, and even the manager of the store will personally apologize. At the same time, JapanBrick-and-mortar storeswithE-commerce platformsThe ** on the purchased goods is the same. This kind of strict commodity quality supervision and control makes consumers more trusted and dependentBrick-and-mortar stores。In China, on the contrary, it often appearsBrick-and-mortar storesI buy a defective product at a loss, andE-commerce platformsOn the ** usually thanBrick-and-mortar storesCheap. For a long time, many people have been reluctant to go againBrick-and-mortar storesConsumed. Brick-and-mortar storesThe lack of strict supervision of the quality of goods, as well as the phenomenon of hindering consumers from returning and exchanging goods, make consumers interested inBrick-and-mortar storesThe sense of trust is weakened.
To sum up, Japan'sBrick-and-mortar storesIn consumer demand,BusinessAdvantages in environmental and policy support, high-quality services, product quality and safety, and consumer experience, etc., make it possibleBrick-and-mortar storesBe more competitive in attracting consumers. However, it does not mean that China'sBrick-and-mortar storesis destined to fail to defeat e-commerce. China can learn from Japan's experience and strengthenBrick-and-mortar storesThe quality of service improves the shopping experience of consumers, and is promoted through the best policy supportBrick-and-mortar storesdevelopment. In addition, the Chinese oneBrick-and-mortar storesInnovation can be made through a combination of online and offline methods, such as providing offline try-on experience and online purchaseBrick-and-mortar storesproducts and so on. In short,Brick-and-mortar storesIt can be integrated with e-commerce and develop together, so that consumers have more choices.