——Agricultural counties, if you want to get rich, how to tidy up?
By farming? Or by selling land?
What projects should be sought for the development of agriculture?
GDP growth of 47 in 5 years8%
Beijing Pinggu "take-off experience.
Welcome to Tongji New Knowledge and explore new difficulties together!
Beiping "rural".
What projects should agricultural counties carry out?
Agricultural industrial parks, logistics bases, e-commerce live broadcast bases, agricultural tourism projects, agricultural R&D centers...
If the name of the project is just that, our team's partners can create a series of agricultural projects for the agricultural county at once.
But why do you want to do these projects? Can all agricultural counties do these projects? What are these projects going to do? What's the use of these projects? ......
This is stumped for our little friends.
In order to know what it is and why it is true, the friends buried themselves in research, came up with some experiences, and also discovered a treasure "countryside" - Beijing Pinggu.
Beijing's territorial spatial plan divides Beijing into four major areas: the central urban area, the sub-center of the city, the plain new city, and the ecological conservation area.
Pinggu is located in this ecological conservation area.
Schematic diagram of Beijing's territorial spatial planning.
What does it mean? The thief is far away.
Some people even joked: Standing in Pinggu, I am looking at the high-rise buildings of Hebei in rural Beijing.
Such a small remote suburb looks inconspicuous at first glance. Unexpectedly, when I looked at the data, I shocked my friends.
Pinggu County's GDP from 2018 to 2022
The five-year GDP growth rate is as high as 478%！
47.8% ？What's the concept?
Take a look at the GDP data for other eco-conservation areas:
Mentougou District (172%）
Miyun District (142%）
Yanqing District (173%）
Huairou District: (20.)5%）
Let's take a look at the GDP data for the rest of the group:
257%。Downtown Haidian 385%
Pinggu, a small agricultural area, has actually done more than any major region with advantages in policy and geographyIt is not the first small motor in the universe!
With such a high growth, how did an agricultural area in Pinggu do it?
Pinggu Project
We have carefully Xi the ** work report of Pinggu District since 2018, and sorted out some major projects implemented in Pinggu in recent years.
We can find that since 2018, Pinggu has clarified the development orientation of the "Agricultural Science and Technology Innovation Zone", and since then, a series of projects around agricultural development have been put forward accordingly.
In this series of projects, we have also sorted out three projects with great thieves - the big peach project, the "Golden Triangle" project, and the logistics project.
The three pillar industries of Pinggu County.
First of all, let's take a look at how "Pinggu Big Peach" has developed step by step.
In fact, in the 80s of the 20th century, Pinggu District had not yet begun to be professionally planted, and the quality of peaches was not good. However, since the contract system began in 1991, Pinggu has embarked on the road of technology-enabled agricultural development.
First, a fruit office was established. What do you do with peaches? How to choose fertilizer? "Fruitful" will tell you. For a time, the fruit farmers in Pinggu began to "chase stars".
As soon as the teacher arrived in the village, the fruit farmer immediately put down the rice bowl in his hand and followed him to ask for advice. The peaches grown are naturally getting better and better.
Pinggu peach farmer planting teaching site.
With the quality of peaches, how to go out?
In order to let more people know about Pinggu Big Peach, Pinggu District began to try cultural tourism empowerment and brand cultivation, and since 1992, it has insisted on holding the Peach Blossom Festival, which has been realized"From peach to flower, peach is sold with flower".
With the development of the Internet, offline travel has gradually expanded to online. In 2022, Pinggu District began to try to bring the beautiful scenery to the "cloud", and expanded its brand awareness through live streaming of peach blossoms and holding the "Pinggu Cloud Peach Blossom Festival" short ** competition.
In addition to expanding its popularity, Pinggu also seized the opportunity of e-commerce and began to classify and package products. Since 2014, Pinggu large peaches can be sold on e-commerce platforms. In 2018, Pinggu District began to further implement the "Internet + Big Peach" project to create product upgrades. **Organize and carry out e-commerce training courses, open new farmer lecture classes, and empower farmers to bring goods live broadcast, and now peaches"Not by the frame, but by the individual".
Pinggu peach industry e-commerce training, product grading site.
The brand has been built, and the sales of peaches have risen, but Pinggu District is facing a new problem - the aging of fruit farmers.
* Continue to carry out industrial upgrading, give full play to the advantages of modern science and technology, and begin to build a future orchard operated by "mechanical fruit farmers", liberate manpower through unmanned spraying machines, unmanned fertilizer applicators, intelligent bagging, etc., and with the help of large-scale land circulation in the whole village, realize the construction of standardized, large-scale, intensive, and modern new orchards.
In general, Pinggu large peach passed[Establish agricultural offices and scientific planting].The quality of large peaches is guaranteed; Passed[Cultural tourism empowerment, brand cultivation].amplify product impact; Passed[E-commerce training, product grading].Open up marketing ideas; Passed[Continuous upgrading, intensive modern].Improve planting efficiency, and finally successfully create a "good scenery in Pinggu".
Pinggu big peach industry stage to show intentions.
Let's take a look at the second sectionPinggu's Golden Triangle project integrating production, education and research.
In fact, we have also had the concept of production, education and research in other projects, so how did Pinggu implement this concept well? Is it just the many items sorted out in the previous ** report? We don't have it in our analysis.
Cause analysis 1
First of all, we can find from the project that the main body of the Golden Triangle in Pinggu District should not be underestimated, and there are even units such as Agricultural University and Academy of Agricultural Sciences.
Cause analysis 2
Secondly, Pinggu District has practiced the model of agricultural demonstration park + research center, fully linking industry and research, applying the data of the demonstration park to improve the accuracy of experiments, and then improving agricultural efficiency.
Cause analysis 3
Third, a special breeding research and development center has been set up to do breeding instead of breeding. In the breeding house of Pinggu, each chicken is at the top of the breeding pyramid. From pure breed breeding to grandparents, parents and then commercial generations of laying hens, a 1:240,000 times amplification effect has been achieved.
What does that mean? The chickens raised here are either the fathers of the chickens we eat every day, or the grandfathers of the chickens, the grandfathers of the chickens, the grandfathers of the grandfathers, the grandfathers of the grandfathers...One chicken here is affected, and the entire layer market is shaken.
Pinggu Broiler Breeding R&D Center.
You might say, isn't this just about building a lab?
In fact, more than that, their core is to capture the people in the laboratory. I got a doctor's farm, practiced the introduction of talents, and the doctor was "learning by doing, learning by doing".
And the key point is that this Doctor Farm is not a platform for showIt cannot be a PhD student, it must be a Ph.D. with a Ph.D., and only PhDs can apply for this program.
Organized by the District Agricultural Bureau, the township and the doctor docked, the district special class reviewed and demonstrated the topic, and the district also had to assess the farm efficiency in the middle term.
Let's take a look at the third sectionPinggu District Logistics Project。This logistics can be said to be in the same vein as the big peach. Big peaches sell well, and logistics are indispensable. From the beginning of general storage and cold storage to building a green and intelligent chain base for agricultural and sideline products, how did Pinggu District do it?
Pinggu logistics project industry schematic.
Method 1
On the one hand, Pinggu has strategically cooperated with Alibaba to build a smart backbone network for Cainiao China, with intelligent whole processes, no manual participation, high-speed circulation, and daily delivery without liquidation.
Method 2
On the other hand, Pinggu District has built a food ingredient co-distribution center, catering brand co-distribution, co-warehousing, and co-procurement to reduce transportation costs, and also built a dynamic reserve and circulation processing center for agricultural and sideline products to cooperate with it to form a smart kitchen.
In addition, Pinggu District has also built a R&D and quality control center, forming a mature logistics system from storage, processing, supply and distribution to supply assurance.
After looking at the Pinggu peach, the Golden Triangle project and the logistics project, I have to say that Pinggu is indeed very powerful. However, we have a new question, why is Pinggu so powerful? How should other agricultural counties learn?
Soaring experience
We still look for answers from their ** work reports in recent years.
In 2018, Pinggu District clarified the development orientation of the agricultural science and technology innovation zone, to promote cooperation with universities and scientific research institutes, and even set up academician stations and expert workstations. At the same time, there is a very interesting point, that is, the real Pinggu big peach, began to implement the "Internet + big peach" project, the layout of the brand strategy.
In 2019, the development strategy has been preliminarily clarified, and Pinggu began to gradually build a golden triangle of production, education and research, and successively built major projects such as agricultural science and technology innovation demonstration zones and high-quality logistics hubs, aiming to build "Zhongguancun of China's agriculture".
In 2020, the Golden Triangle strategy began to be implemented, the Beijing Jingwa Agricultural Science and Technology Innovation Center was completed, a large number of research centers began to settle in, and some characteristic projects began to be promoted.
In 2021, Pinggu signed a framework agreement with Zhongguancun, and at the same time began to try the five new development strategies to accelerate the intelligent transformation.
In 2022, a large number of industrial empowerment and logistics projects will begin to be promoted, such as the National Agricultural Science and Technology Innovation Port Project, Zhongguancun Modern Food Nutrition Valley, Seed Industry Innovation Incubation Base, Food Supply and Distribution Center, Cainiao China Intelligent Backbone Network, etc., a series of projects will continue to lick bricks and tiles for the development of Pinggu agriculture.
On the whole, Pinggu District has implemented brand strategy and strengthened agricultural brands in the past few years; Subsequently, the positioning of agricultural science and technology innovation was established, and innovation was continuously injected to empower agriculture to be upgraded. It is the accurate initial positioning, clear development ideas, and subsequent insistence on innovation that have created the development of Pinggu.
But what is the use of this experience for project planning? Can we get their project?
Experience migration
For the development path of Pingu, we have further split it according to the stage of project establishment.
The first stage is to have a product. To develop agriculture, we must first find our core products. Pinggu District has selected Pinggu big peach as its own IP, matching a series of projects such as plantations, demonstration experimental gardens, festivals, and exhibitions to create IP and promote IP.
The second stage is to turn it into a product. What does it mean, in fact, it is to sell peaches from a basket to sell them one by one, which has a higher added value. What kind of projects can you do? Design, packaging, and distribution are interlocking, and the construction of e-commerce schools, e-commerce live broadcast bases, product image design and packaging centers has realized the upgrading and transformation from basket sales to individual sales.
The third stage, R&D, requires continuous R&D and improvement. After occupying the dominant market, Pinggu Big Peach is still further building a research base in the Golden Triangle. Iterative agricultural upgrading through projects such as doctoral farms, scientific research courtyards, and youth innovation communities.
The fourth stage is industrialization. With good goods, it is necessary to match industrial facilities, sales and processing, and have higher industrial added value, such as the construction of logistics supporting industrial parks, cold chain bases, supply and distribution centers and other facilities.
The fifth stage is intelligence. Drones, pesticide tanks...Through intelligent projects, we will further broaden the height and dimension of agricultural development.
There are products, products, R&D, industrialization, and intelligence. The five phases constitute the iterative upgrade of the Pinggu project.
I don't know the friends in front of the screen, what stage of your agricultural county has arrived?