Author: Qian Lifu **IT Times.
The total number of users increased by 93%, and the number of deep link users increased by ...... 72%.Under the overall weakness of the domestic and foreign economy and the cyclical adjustment of the domestic real estate market, the Internet home improvement platform Tuba Rabbit still handed over a good "report card".
As we all know, affected by multiple factors such as the domestic and foreign economic environment and national policy regulation, the domestic real estate market is undergoing cyclical adjustments, and the home furnishing industry, as its downstream, has also felt the changes in the market.
We are naturally afraid of the cold, but we are born to hug," said Wang Guobin, founder and CEO of Tuba Rabbit Group, at the 9th Tuba Rabbit Ecological Conference held on December 19. Open cooperation, building an ecosystem, and using "hugs" to generate "warmth" are the main factors for Tuba rabbits to still run fast in the "cold" environment. In order to further expand the ecology, this time, Tuba Rabbit released the 2024 strategy - raising the "head" and supporting the "waist" plan, "will implement a differentiated strategy for the head and waist decoration enterprises of the platform, deeply empower cooperative merchants, and fully support word-of-mouth decoration enterprises to achieve cycle leapfrogging".
Another factor is the empowerment of technology. As early as three years ago, Tuba Rabbit proposed to be a double AI enterprise and platform, in other words, to be an enterprise and platform that "has AI (love) & embraces AI (intelligence)" to improve user perception and operational efficiency. Today, Tuba Rabbit is making every effort to accelerate the construction of full-scenario infrastructure in the AI+ industry, and use AI to continuously create new supply.
72% increase in deep linking users
The domestic real estate market is undergoing cyclical adjustments, and the home furnishing industry, as its downstream, will inevitably be affected.
However, decoration is different from other industries, one is that the decoration itself belongs to the rigid needs of "clothing, food, housing and transportation", and the other is that the decoration decision requires a long cycle, and the user is more sensitive to **. As long as we can gain insight into user needs in a timely manner, the decoration market is still promising.
Wang Guobin used the changes in the platform's real user data to analyze the industry situation, such as the total user scale (landing city) increased by 93%, and the number of deep link users increased by 72%.
Behind the high growth is the value embodiment of the platform service users. In 2023, Tuba Rabbit will make the pre-decoration action of "unified invitation" more systematic and refined. The platform has built a community interaction scene for users and decoration companies from before the measurement of the house, so that the supply and demand sides can realize information exchange with only the "one pass" of the platform.
The reason is that the platform can expand the number of users covered through "unified invitation", shorten the decision-making cycle of users, and then comprehensively improve the efficiency of room measurement. Since its implementation, the number of service owners has increased by 249%, and the number of handshake projects has soared by 262%, and the effect of "unified invitation" is self-evident. It not only improves the service experience for users, but also objectively solves the complex situation of "longer customer room measurement cycle and fierce external competition" at the end of the installation enterprise.
And "measuring room demining" is another blessing. In the process of measuring the user's room, the platform's professional "deminer" will make suggestions on the spot to decorate and avoid pits for users. In this way, the platform "deminer" supplements the designer's on-site blind spot from a professional point of view, allowing users to enjoy services beyond expectations, so that users' sense of security and trust are enhanced.
According to reports, at present, Tuba Rabbit's "demining of measuring houses" has covered 12 cities in China, including Beijing, Tianjin, Shanghai, Suzhou, Hangzhou, Nanjing, Chengdu, Shenzhen, Guangzhou, Dongguan, Wuhan and Ningbo, and the arrival rate of "demining" projects is as high as 77%.
Launched the "head" and "waist" plan
Through the unified invitation form of the platform consultant, the deminer on the site of the measurement room undertakes the value to promote the store, and finally fully implements the value of the platform. It is not difficult to find that between users and installation companies, the role played by Tuba Rabbit is becoming more and more important, and the role is reflected in the empowerment of platform value to installation enterprises.
At this ecological conference, Wang Guobin also put forward new goals for the next year when reviewing the harvest summary of the platform in 2023.
In the upcoming 2024, Tuba Rabbit proposes a plan to raise the "head" and support the "waist" for cooperative decoration enterprises, that is, to focus on improving their brand competitiveness, human efficiency & ping efficiency, stable customer acquisition and capacity signing and conversion capabilities for head decoration enterprises, and to provide first-chain procurement, exhibition hall & office costs, complete operation and ecological IP empowerment for waist decoration enterprises.
It is not difficult to see that Tuba Rabbit has introduced differentiated support policies according to the current needs of platform merchants. Among them, the vast majority of the head decoration enterprises have cooperated for many years, and the cooperation with the platform is sticky, and the enterprise has strong market resistance in the process of growth and development. In contrast, waist equipment enterprises have a certain degree of cooperation stickiness with the platform, but limited by the company's own conditions, the sensitivity to market changes is more obvious, and there is a lack of a complete set of mature construction in the office, operation, chain and digital tool system, and the lack is often the most important part of the business at this level.
The above feedback was also highlighted in this ecological conference. There are many decoration companies in Shenzhen that tend to be at the waist level, and Tuba Rabbit will empower cooperative decoration enterprises through integrated products, shared exhibition halls, and shared offices in the pilot project in 2023. Compared with traditional decoration companies, the empowerment of waist decoration enterprises directly leads to a 73% increase in the distribution contract rate of these cooperative merchants, and at the same time, the distribution rate and customer unit price also increase respectively.
We will make every effort to accelerate the construction of AI+ industry-wide infrastructure
Of course, the "unified invitation" model pioneered by Tuba Rabbit relies on the platform's powerful digital system to directly challenge the traditional ** exchange, so that the "** scene" can be transferred to the "** scene", and continue to promote the ** exchange of decoration enterprises, so as to improve the user experience.
For more than ten years, Tuba Rabbit has continued to build and continuously upgrade the platform's user management system, cloud design management system, construction site management system, business and financial integration system and quality inspection empowerment system, and empowered the platform to cooperate with installation enterprises through digital systems such as BIM**, design, procurement, customer acquisition, site management, after-sales and word-of-mouth evaluation, so as to improve the industry's first-class, digital and intelligent capabilities.
As AI artificial intelligence, big data, and large models gradually lead the forefront of technology, Tuba Rabbit has also taken the lead in iterating at the level of technological innovation. In Wang Guobin's words, "the more attention is paid to specialization and specialization, the more AI can be used to create new supply."
According to reports, in 2023, Tuba Rabbit will increase investment in user insights, AI algorithms, and accurate matching of decoration enterprise designers, and some decoration companies will benefit a lot from it, with the in-store signing rate increasing by 91% and the distribution signing rate increasing by 123%.
Wang Guobin revealed at the 2023 Ecological Conference that Tuba Rabbit is making every effort to accelerate the construction of full-scenario infrastructure in the AI+ industry, including digital humans and AI renderings, as well as AI matching, AI customer service, and AI marketing materials.
In the construction of the full-scene infrastructure of the AI+ industry, Tuba Rabbit has generated AIGC personalized ** advertisements based on user interests for a total of 3.5 billion times on the whole network**, and the AI-enabled quality inspection system built by the platform has achieved 100% automatic inspection of all nodes, effectively reducing the quality problems of human projects. The 3D MAX diagram satisfactory intelligent design system developed and created by Tuba Rabbit has achieved a whole house design scheme in 10 seconds.
The most direct embodiment of technological innovation is the substantial improvement of industry efficiency. Wang Guobin said that Tuba Rabbit will strengthen the value of the platform, do a good job in service upgrades, continue to innovate in the model, and create a win-win situation with partners.