In today's digital age, keyword optimization is one of the important strategies to improve the degree, attract the target audience, and increase traffic. This article will explain several key points of keyword optimization to help you better understand the operation process and skills of keyword optimization.
A keyword is a word or phrase that a user enters into a search engine to find relevant information. In optimization, keywords are the bridge that connects users to content.
Keyword optimization is to adjust and optimize the content to make it more in line with the keywords searched by users, so as to improve the ranking of the user in the search engine. By using relevant keywords wisely, it can be easier for search engines to find and understand the content, which in turn improves the display of relevant search results.
In order to achieve better keyword optimization results, it is very important to determine the keywords that are suitable for your independent site. We should consider the following when choosing keywords:
Competitive Analysis:By analyzing your competitors' keyword selection, find their strengths and weaknesses and develop more targeted optimization strategies. The choice of keywords should stand out from the competition and highlight the uniqueness of the first.
Business Value:Different keywords have different business values. When searching for different keywords, users may be in the stage of knowing, comparing, or buying. Therefore, it is necessary to make a reasonable choice based on the commercial value of the keyword.
Target Audience:Understand your target audience's search habits and needs so you can better choose keywords. Consider the vocabulary they might use to make keywords more relevant to actual search intent and increase click-through rates and conversions.
**Subject:Choose valuable keywords that are associated with the theme, content, and products of your independent site.
Diversity:Consider user search habits and variations, and choose keywords with high relevance to meet the needs of different users.
Distinguish from the platformSome keywords may have a large search volume on the platform, but they may not be applicable on other platforms, so you should choose them in a targeted manner.
Google Keyword Tool
It's also important to be sure to look at the difficulty of the keyword when using the keyword tool to mine.
Keywords that are too difficult will not be ranked on the homepage so quickly, and we can find the kind of words with low difficulty but good traffic as the focus of early optimization.
If the difficulty is too high, it will be difficult to rank;Some of the ones that are too low are not searched, so we have to use them together to get good results. Generally, you can use semrush to view it.
Look at your competitors' keywords
Mining competitors' keywords is my favorite thing to do, because people have already helped you detect which words have high traffic, which ones have average traffic, and which words are not very difficult but have very good traffic.
Of course, don't look at what other people have a high flow of words, you also do it, so you will generally die a miserable death after the operation. Because others have taken the time to accumulate, why can we come up as soon as we do it?
Therefore, it is very important to choose the core words that are suitable for our early obscene development, because the supporting content of the core words can derive a lot of content for you.
Dig from YouTube
YouTube is the second largest search engine in the world, and many core keywords and user needs can be mined on it. These needs can not only help us find the core keywords but also find the real needs of users.
When we use search engines, we find that some of the content we are looking for is actually not found by search engines, and if you write it at this time, it will be scarce content. Google will definitely give you a good ranking, because it's really scarce.
Dig from other platforms
Foreign mainstream social media or shopping platforms like Amazon are the material bases you excavate, because the principle has been told to you. I won't repeat the specific operation one by one, and the demand for excavation on the oil pipe is a truth. As long as you find it, register it in ** and do a good job of the required content.
1. semrush
Comprehensive keyword research and competitive analysis tools are available to help you find potential keyword opportunities. By analyzing your competitors and finding their strong keywords, you can better develop your own optimization strategy.
2. ahrefs
It not only provides keyword analysis, but also tracks rankings, analyzes competitors, and helps keyword optimization in an all-round way. With Ahrefs, you can gain insight into the competitive landscape and uncover more potential keyword opportunities.
3.Google Keyword Planner
As an official Google tool, it provides accurate search volume and competition data. It is an indispensable tool for the initial understanding of keyword potential and the development of a preliminary optimization plan.
After the keywords are screened, we need to arrange these selected keywords reasonably into each page.
1. Layout keywords on the homepage
The homepage is the page with the highest authority of all pages, and when it comes to laying out keywords for the homepage, we should:
Add keywords to your navigation.
Add keywords to the title of the article.
Add keywords to the copyright information at the bottom.
2. Lay out keywords in the title
The number of keywords in the title should not exceed three, and the length of the title should not exceed 120 characters.
Keywords should be separated by underscores and hyphens between them.
The higher the headline keyword**, the higher the weight given, and generally the better the ranking.
When setting keywords, the product word should be placed in the front and the brand word should be placed in the back to improve the best efficiency.
3. Lay out keywords in the description
Must be a high-level summary of the content of the page's topic.
Descriptions must be smooth, concise, and logical.
Generally, it should be no more than 150 characters, and the description should be relevant to the content of the page.
4. Lay out keywords in keywords
There are generally no more than 3 keywords, and each keyword should not be too long.
When a keyword ranks poorly, important keywords should be placed first, unless the site is heavily weighted.
5. Use keywords flexibly on the content page
The content page is the main attraction for users and traffic. Therefore, when optimizing the distribution of SEO keywords, the title of each column should be keyword optimized. Here's how:
Each title should use one long-tail keyword.
Long-tail keywords should appear three or four times in the article.
The core keyword should appear at least two to three times in the article.
Each column should correspond to a keyword, and the relevant keywords should also be listed at the end of the content page.
Keyword optimization is one of the core aspects of SEO. Through an in-depth understanding of the business, target audience and competitors, combined with professional tools, reasonable selection and layout of keywords, it will effectively improve the degree of **in the search engine**, attract more potential customers and successfully convert.
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