The more mediocre people are, the more eager they tend to be famous. Zhan Yapeng, Teacher Guo and Lu Ha were not favored at first, and were even ridiculed. Because they have neither full acting skills, nor convincing knowledge and temperament. However, adversity itself became the catalyst. 
No one believed that they would succeed, and it was the only thing that fueled the fighting spirit of these three men. They did not choose to give up, but with the help of live broadcast tools in the mobile Internet era, they gave full play to their insignificant specialties: Zhan pretended to be ugly and amused, Guo fabricated language to hype, and Lu used his appearance to gain eyeballs. Incredibly, they attracted a huge number of fans and opened the door to wealth. Not only have fans become their spiritual backbone, but more importantly, the consumption of these fans has maintained this mutually beneficial relationship - the clowns have been able to monetize their live streams, and the fans have fun with it. Zhan Yapeng's speed and magnitude of their popularity surprised many people. This unexpected success story also gives hope and expectation to those who struggle in the face of adversity. The reason why Zhan Yapeng, Mr. Guo and Lu Ha can soar in the online world is that they have grasped two "easy" elements. 
First, create a gimmick to capture attention. Zhan Yapeng did not hesitate to scandalize himself to create laughter, Mr. Guo fabricated language out of thin air to cater to the ** complex, and Lu Ha used his appearance to take advantage of people's memories of idols. This was a new way to play at the time, and for a time the three of them became the focus of the masses. Second, seize the opportunity of the rapid rise of mobile Internet and e-commerce. In 2014, when they entered the live streaming and e-commerce industry, the number of live streaming users in China was only 2300 million, the transaction size is only 20 billion;By 2018, those numbers had skyrocketed to 5 each. 300 million and 900 billion. The trio were lucky enough to catch up with this wave of east wind. 
The third key point is that they have established a strong emotional connection with their fans. Zhan Yapeng's quotations resonate, Mr. Guo's new words and new words make people want to follow the trend and imitate, and Lu Ha's appearance is reminiscent of his idol. This super stickiness in disguise provides the clowns with constant financial support. If Zhan Yapeng only stays at the level of creating gimmicks, I am afraid they will not be able to achieve long-term development. Combining the opportunities of the times and fan complexes, they have become legends in the e-commerce live broadcast industry. This combination of multiple factors is so good luck that it is almost impossible to artificially replicate. If Zhan Yapeng and Lu Ha relied on their own efforts to change their fate, Mr. Guo's success was more due to the current situation and moral vacuum. Her way of speaking and acting can only temporarily confuse some visual animals, but she cannot gain a foothold. 
Sure enough, her rapid popularity was soon criticized by the mainstream**and**. Because it is completely out of mainstream values, and even suspected of being immoral. In today's awakening of public consciousness, this kind of low-level interest is destined to be unsustainable. In this way, Mr. Guo's fleeting success was finally shattered. Her experience proves that the Internet is not a place outside the law, and words and deeds still need to conform to basic moral norms. Celebrities should pay attention to grasping the subtle changes in the public's mood and prevent the objects of blind worship from being turned into targets of criticism. Although "Guo Yu" became popular for a while and left a collective memory, the disappearance of Mr. Guo himself is also a warning to latecomers - no matter how fast it is popular, it cannot withstand the speed of moral decay. Traffic built on spam content will eventually bubble, and only content that conveys positive energy can be sustainable. 
Prosperity must be followed by decline, this is the cyclical law of all things in the world. A mountain is higher than a mountain, and legends in the Internet celebrity industry are also facing the choice of starting anew. The successful Zhan Yapeng chose to take the initiative to transform and successfully transformed from a funny role to an inspiring life coach. He spreads positive energy and helps more confused young people find their way. After experiencing the ups and downs of the Internet, Mr. Guo finally chose to disappear and silently withdraw from the stage. Her "gurgling" Guo language has become the collective online memory of a generation. Luha's career also fell into a plateau after reaching its peak. He has reduced the frequency of public appearances and business activities, and devoted more energy and enthusiasm to family and public causes. 
They all chose to return to calm in the end, which has become the ideal way for influencers to leave the market - because the secret of real lasting development is to rely on strength to speak. These clowns became popular for a while, quickly gaining wealth and fame. This has inspired many people to imitate and flock to replicate their success. But the craze quickly subsided. Most imitators can't become popular after all, and they can't repeat those legends. Mainly because they are often just superficial imitations, such as pretending to be crazy and stupid, and lack the talent and personal charm of clowns. On the other hand, the industry is becoming increasingly competitive. The dividend period of the flow economy has passed, and if you want to stand out in the vast sea of people, you can't do without excellent ability and perseverance. 
It's not enough to just create a gimmick. Therefore, although there is still a steady stream of people who turn over, the probability of real success is extremely low. History repeats itself with difficulty - after the success of the last ridiculed person, the next ridiculed person still cannot escape the fate of ridicule. This also reflects the high mobility of the group of influencers. The heat always comes and goes, and there are very few that can stand up for a long time. Therefore, as a star-chaser, it is more necessary to remain rational. The success of Zhan Yapeng and others from ordinary people to Internet celebrity superstars has undoubtedly inspired countless dreamers, proving that no matter what your background, as long as you have determination and perseverance, you can change your fate. 
As for the secret of its popularity, the key is that they dare to be the first, seize the development opportunities of mobile Internet and e-commerce, and establish emotional connections with fans. This also illustrates the characteristics of web traffic – fast conversion. Mr. Guo's sinking and floating is a more intriguing example. It warns entertainment stars to always pay attention to the social moral weather vane, and be wary of the objects of mass worship becoming the target of criticism in an instant. Overall, Zhan's story captures the characteristics of today's Internet age: there are not only shortcuts to the American dream, but also more uncertainties and risks. These traits also determine the high mobility and short-lived nature of the influencer group. 
We can learn how to use the emerging Internet industry to realize the dream of personal and national prosperity. But at the same time, we also need to pay attention to integrity and social responsibility. Just as Luha vigorously supported public welfare after becoming famous, this is also the only way for celebrities to achieve long-term development. Behind the emergence of legends such as Zhan Yapeng, it carries the memory of an era full of opportunities and challenges. Therefore, we should not only learn from their struggle, courage to innovate and grasp the opportunity, but also need to reflect on themselves and be vigilant against moral hazards. This is the lesson that this group has taught us.