At 7 p.m. on January 9, Dong Yuhui's "Walking with Hui" started the first live broadcast, with the theme of "2024 Starting from the Heart". In this live broadcast, Dong Yuhui and Yu Minhong introduced the key sections of the account to the audience in the form of a two-person dialogue, including cultural tourism, books, celebrity conversations, etc.;"Walking with Hui" opens a daily live broadcast mode, and Dong Yuhui and the resident anchors recommend high-quality and affordable products. Dong Yuhui's new team members Pan Pan and Dong Dong appeared.
During the live broadcast, Dong Yuhui and Yu Minhong chatted eloquently, and netizens successively brushed out "1314", "Carnival" and all kinds of gifts. Yu Minhong said that he had just returned from abroad to explore the way for the possible "international trip" with Hui in the future.
While bringing the goods, the two sides talked about the previous "small composition" turmoil. Yu Minhong said: "If there is no such twist and turn, even if your platform is to be built, it may take time, and it will not be so fast." The two sides bluntly said that after this turmoil, "the light boat has crossed the ten thousand mountains".
Qixinbao enterprise information query shows that Youhui Walk (Beijing) Technology was established on December 22, 2023, with a registered capital of 10 million, the legal representative is Dong Yuhui, and is 100% held by Beijing New Oriental Xuncheng Network Technology, and the legal representative of Beijing New Oriental Xuncheng Network Technology is Sun Dongxu, with a registered capital of 1223512.29 million yuan. Beijing New Oriental Xuncheng Network Technology Co., Ltd. is 100% controlled by New Oriental Education & Technology Group. The registered capital of New Oriental Education and Technology Group is 50 million yuan, and the legal representative is Yu Minhong.
As of 5 p.m. on January 9, the number of fans of "Walking with Hui" has exceeded 4 million, and the number of fans has exceeded 545 at 8 p.m90,000, at 9 o'clock in the evening, the number of fans exceeded 6 million. As of 9:30 p.m., the number of likes in this field exceeded 7300 million. At present, the "Walking with Hui" account has released more than 30 works, among which the premiere promotional poster released shows that in addition to Yu Minhong, there are also 7 original Oriental selection anchors who appeared in the premiere of the new account. In addition, the reporter's inquiry also found that the new account "Walking with Hui" also released the personal promotional posters of the other 7 anchors.
It is worth mentioning that the live broadcast of "Oriental Selection" is also underway during the same period. The number of people in the live broadcast room of "Walking with Hui" has been maintained at 100,000+, and the number of people has reached 1.65 million in 45 minutes, and once reached 2 million at the peak. The number of "Oriental Selection" is only around 50,000, ranking 17th in the total list of goods.
In terms of product selection, the categories of "Walking with Hui" and "Oriental Selection" are highly similar, mainly focusing on meat and aquatic products such as mutton and hairtail, snacks and nuts, rice, flour, grain and oil, dairy beverages, etc. During the live broadcast, Dong Yuhui described his peers with Hui as "the live broadcast room of Dongfang Selection to explore new business", "I am now a partner of 'Dongfang Selection', and I hope both companies are good," he said.
In the eyes of many netizens, the premiere of "Walking with Hui" overshadowed the limelight of "Oriental Selection". Some attentive netizens noticed that Dong Yuhui's performance in Dongfang Selection and the live broadcast with Hui had slight differences. At the time of "Oriental Selection", when it came to emotion, Dong Yuhui would hardly take the initiative to sell goods. But in the live broadcast room of "Walking with Hui", when he talked to Yu Minhong, he even deliberately pinched Lao Yu's conversation and took the initiative to sell goods.
Some netizens pointed out that after Dong Yuhui completed the transformation from employee to partner, his performance in the live broadcast room of "Walking with Hui" had a feeling of "being the master". For Dong Yuhui, after "self-reliance", the first live broadcast of the new platform is extremely crucial, and he needs to give his boss and passers-by a "dazzling" data and performance, laying the foundation for the long-term development of "walking with Hui".
On the evening of January 9th, a small survey on social platforms was released on "Paying attention to Walking with Hui or Oriental Selection", among them, nearly 70% of netizens who pay attention to "Walking with Hui", nearly 20% of whom do not pay attention, and less than 10% of netizens who pay attention to Oriental Selection. In the state of eliminating the advantages of the other, is it the selection of the East that disperses the risk, or does it further strengthen the "dependence" of the head anchor?Oriental Selection still faces many difficulties and challenges.
*: Mass News client.