On December 18, a reporter from Beijing Youth Daily learned from the Wuliangye Distributor Conference that Zeng Congqin, chairman of Wuliangye, said that in 2024, Wuliangye will make every effort to promote the improvement of channel profits, and will take the opportunity to appropriately adjust the ex-factory price of the eighth generation of Wuliangye, and at the same time appropriately reduce the amount of input. 
A reporter from Beiqing Daily learned that after Moutai raised prices in early November, whether Wuliangye would follow the rise has become a topic of concern in the industry. Previously, it was reported that from 2024, the contract volume of dealers of Wuliangye's large single product Puwu will be reduced by 20%. According to other sources, Wuliangye insiders confirmed that the reason for the reduction is that the eight generations of Puwu are relatively scarce, the company's planned volume has been reduced, and there will be other arrangements in the future.
At present, the ex-factory price of the eight generations of Pu Wu is 969 yuan, and the guide price is 1499 yuan, and due to the general upside down of this year's liquor, Wuliangye has not been spared, and the current online price of the eight generations of Pu Wu is in the early 1,000 yuan. According to Guotai Junan's research report, Wuliangye recently launched the signing of dealer contracts in 2024, and the general direction is to reduce volume and raise prices as the core, which is more conducive to price control and volume and price strategy in 2024. Some analysts also say that reduction is also a "burden reduction" strategy for dealers and the market, which helps to reduce the backlog of goods in the channel and stabilize **.
Not only that, on December 14, Wuliangye announced that Wuliangye Group plans to increase its holdings of the company's shares with its own funds through centralized bidding and block trading, and the proposed increase in holdings will not be less than 400 million yuan and not more than 800 million yuan. The shareholding increase plan does not set the first range, and will gradually implement the shareholding increase plan according to the overall trend of the capital market and the reasonable judgment of the company's first value.
Wuliangye said that the shareholding increase plan is based on Wuliangye Group's confidence in the company's sustainable and stable development in the future and recognition of the company's long-term value.
Text: Beijing Youth Daily reporter Zhang Xin.
Edited by Field.