Unconsciously, it has been two months since the transformation to dry catering, from the beginning of the passion to the current cautious. To sum up, "Catering is really not a human job!"."Today, I'm going to take stock of the pits I've stepped on in the past few months in catering, and see how many of them have you hit
01 Join the brand in 2023
As an industry with a low threshold, catering is not because it has no technical content, on the contrary, its technical content is quite high. If you are a novice in catering, it is almost impossible for you to directly enter the catering industry, catering involves procurement, dish production, service, operation, management and other aspects, which is very cumbersome but every step is very important, and you don't even know what to do and how to do it.
In this way, catering franchise has become a way that Xiaobai has to choose, but how to choose a brand to join, how to judge whether the chosen brand has prospects, whether the franchise fee is reasonable, what services can the brand provide after joining, etc., the brand will not tell you, so "cutting leeks" has become the most profitable and worry-free way to make money quickly in the industry.
Today, I'm going to tell youIf a brand just blindly tells you how hot the business is, how simple the production is, and how high the profit is, it must be trying to "cut your leeks"!Keep your eyes open, do your own market research, believe in your own eyes, and don't trust other people's mouths, so that you can avoid becoming the next "leek".
02 E-commerce agency operation
Since the rise of local life service software such as Douyin, Xiaohongshu, and Meituan, a large number of teams and companies specializing in operating services for merchants have emerged. It is undeniable that since the ** era, their emergence has solved the pain points and difficulties of many merchants, and brought new vitality to some offline stores with insufficient natural traffic.
The hustle and bustle of the world is for profit, and the hustle and bustle of the world is for profit", and the huge profits of operation services have given birth to a large number of so-called "freelancers" who want to make quick money and do not want to work from 9 to 5. Three or five people can set up a team to take over the business, and they can boast to you about the huge dividends brought by short ** and live broadcast.
It's the pit I've stepped on,3680 yuan to buy a profound lesson:
The ending is that the money is spent, and a fragment is cut into 15**, do you love it!Anyway, collect the money first and then work!How about the effect, it depends on the destiny!
03 Meituan Promotion Pass
Before I started catering, I saw so many people scolding Meituan and Wang Xing on the Internet for not understanding;After entering the catering, it was discovered that Meituan caused no less harm to the business than a "new drug". Meituan Takeaway and Meituan Promotion have sucked up the last drop of blood on the merchants, and finally you have to say "Thank you Meituan, thank you to the platform", when you grit your teeth and want to get rid of Meituan and TakeawayYou find out that the store is "brain dead".
Promotion is the first evil, let's take a look at the effect of my recharge of 3000 yuan:
In fact, at least 70% of these 128 orders are purchased by customers under the guidance of waiters after arriving at the store, and the actual survey through Meituan There are very few customers who come to the store, and Meituan is playing with you is an information gap.
[GF]1F4A5[ GF]04 Shop ExplorerSince the times, it has brought a group of self-leading companies, and at the same time created a new profession "store explorer". Store explorers use a mobile phone and their own account operation skills, familiar routines and familiar words, and run in one unfamiliar corner after another.
Is it useful?Of course it works!But you have to see who you use and how you use it. Like the one I came across:
The minimum guarantee fee is 1000, and the commission is 3%, but the final trading volume is 0, and the minimum fee is never seen again. There is an unwritten rule in the store exploration industry that "according to the number of fans, there is no cap, no guarantee of effect, everything follows fate". It's a bit like I robbed you of your money and you can't call the police yet![gf]1f92d[/gf][gf]1f92d[/gf][gf]1f92d[/gf]
Once you enter the catering industry, it is as deep as the sea, and then you will be a hundred years old when you look back", I advise those who want to enter the catering industry, be cautious!Catering is not something you want to play, you can play if you want to play, except that you are tired or tired.
The comment area told me, catering colleagues, what pits have you stepped on, and what pits have I not stepped on but you have stepped on?