On December 20, KONO held the 2024 brand strategy conference in Guangzhou, with the theme of "Insight into the Future, K Starts a New Era", and joined hands with KONO brand spokesperson Liu Shishi to jointly unveil KONO's brand strategy in 2024.
AI empowers R&D and intensive research technology has become the brand's first strategy
He Jiaxiong, brand manager of KONO, said: "We will continue to focus on R&D and technology, so that KONO can continue to achieve a leading position in oil control and fluffy technologyKono elevated the technology to the level of brand strategy, and released the latest research results of the "oil control and fluffiness" technology at the conference, which will be applied to products in 2024.
In order to better control oil secretion, Kono applied AI to the screening of oil control products, and discovered the Contoill Targeted Oil Control Factor, which can achieve oil control power of up to 95%. "We want to do 25,000 oil control compounds**, if we use the traditional method to screen, we need to do it for 69 years, but artificial intelligence, it only took us 31 days. Li Tao, Chief R&D Officer of Kono, said excitedly, "This efficiency is really amazing, so in 2024, we will continue to increase the application and exploration of artificial intelligence in R&D." ”
In order to achieve three-dimensional and fluffy hair strands, allowing users to easily wash out the high cranial crown, KONO pioneered the ion mutual exclusion fluffy technology as early as 201910, from 10 to 30. The iteration of ion mutual exclusion fluffy technology has increased the fluffiness from 95% to 300%, continuously solving the new bottleneck in the field of "fluffiness", and breaking through the industry problem that "the fluffy effect will gradually weaken with the deepening of product use".
In addition to using AI to improve R&D capacity and efficiency, KONO proposed green and sustainable production measures in 2023, and continued to walk on the road of environmental protection, energy saving, and low carbon. Li Tao said, "In 2024, we will increase our efforts to synthesize environmentally friendly raw materials in formulations, explore and develop more environmentally friendly packaging, and contribute our strength to the ecological environment and green sustainable development of China and the world." ”
Li Tao, chief R&D officer of KONO, gave a speech at the sceneWe will make every effort to build terminal competitivenessHelp new domestic products to achieve breakthrough growth
As of November 2023, KONO has entered more than 30,000 offline stores, with a KA channel coverage rate of 95%, and terminal sales performance increased by 383% year-on-year in 2022.
The brilliant report card handed over by KONO to the market has set a glorious example for domestic cleaning and care products, and has become one of the representatives of the rise of domestic cleaning and care brands in recent years. In 2024, KONO will continue to increase investment in the next channel and open up the space for the offline market. He Jiaxiong, brand manager of KONO, said, "We will build and expand the terminal team, build the core competitiveness in the channel operation, and achieve the breakthrough growth of new domestic brands in the terminal." ”
Kono brand manager He Jiaxiong gave a speech at the sceneShape the brand image in an all-round way, and the brand spokesperson will appear on the stage and move towards the future together
At the conference, Liu Shishi, the spokesperson of the KONO brand, appeared on the stage and shared the story and journey of cooperation with the KONO brand. As the heroine of the recent hit drama "Yi Nian Guan Mountain", Liu Shishi's long flowing and chic hair left a deep impression on everyone. When asked how to take care of her hair, Liu Shishi shared: "I like to use products with strong cleaning power and gentleness, just like what Kono brought to everyone." ”
During the experimental part of this press conference, Liu Shishi also conducted an interesting experiment with the guests on the scene to personally verify the effect of the fluffy technology of the KONO brand, during which Li Tao, the chief R&D officer of KONO, also mentioned that the self-developed raw materials will be used in the products in the second half of 2024, and at that time, the fluffy ability of KONO products may be on a higher level. At the end of the sharing session, Liu Shishi also sent sincere wishes to KONO, looking forward to a more long-term cooperation with the KONO brand, and also looking forward to the KONO brand to bring more surprises to users in the future.
Liu Shishi, the spokesperson of the KONO brand, took the stage KONO to deepen the strategic determination of research and development, realized the iterative upgrading of products, solved the pain points of user needs, and created a new trend of domestic cleaning and care brands, this attitude of "adhering to long-termism" has also laid a solid foundation for the future development of the brand, and opened a gap for the domestic cleaning and care market in the encirclement of international brands.
In 2024, KONO will continue to deepen the layout of online and offline dual channels, further expand the online voice of the brand, and fully empower the construction of offline channels.