Recently, the "small composition" incident of Dongfang Selection has been hot. On December 15, Luo Yonghao shouted to Dong Yuhui on social platforms:
Event Recap:
Go to the Changbai Feast and see the prosperity of Yaochi. On December 5th, Dongfang Selection posted a preview of Dong Yuhui's Jilin special session**, and his copywriting strength was a circle of fans. In the comment area, Dongfang Selection commented: "Every time I write a small composition, it is the anchor who works hard in front of the camera, and behind it is the joint efforts of the copywriting, shooting, and editing teams to have these special small compositions." ”
Later, a netizen commented: "The tour guide of Shanxi's little writer asked the little essay on the spot, and Yu Minhong said that it was written by Dong Yuhui, he was very jealous, and he couldn't compare!."Is it you lying, or is Yu Minhong lying?”
Dongfang Selection's explanation: "The copywriting in Shanxi is also carefully created by our team's partners, and the customer service partners may not know all the details. At the same time, he also said that Mr. Yu Minhong often goes out to run, and the details of the business may not be clear.
Sun Dongxu, CEO of Dongfang Selection, then responded: Some of the remarks on the Internet are really a bit excessive, and even the small essays of the entire company are written by Dong Yuhui alone, which denies the efforts and contributions of other anchors and the behind-the-scenes team. He believes that this extreme view is both a kill and a low one, which is a big problem for their team.
Dong Yuhui laughed in the live broadcast and said that he didn't understand the business, and "Hu replied", which caused many friends to feel uncomfortable.
Regarding this, Dongfang Selection denied Dong Yuhui's "Hu reply" in the comment area, and commented: "Jilin copywriting was created independently by copywriting partners, and the anchor only changed 5 words. "The little partner who came out of the circle in Shanxi completed it independently, and the anchor didn't change a word. "The tuba is the tuba, to tell the truth, we choreographers and directors all like to cooperate with Yuhui" "There are always so-called 'fans' who are picky eaters back and forth in the name of love, and even cyberbullying us!”
As soon as the reply came out, it sparked a heated discussion, and many fans complained about Dong Yuhui. Unexpectedly, on the evening of December 11, Dong Yuhui's fans and "mothers-in-law" ran to the live broadcast room of Dongfang's competitor "Gaotu Jiapin" in large batches, asking them to "poach Dong Yuhui". Judging from the barrage, the "mothers-in-law" tried to express their dissatisfaction with Dongfang Selection in such a way.
When the turmoil was getting bigger and bigger, in the early morning of the 13th, Dong Yuhui posted a *** on his personal Douyin account to explain the creation of "Little Composition" and his inner position, and expressed his opposition to stigmatizing anyone with ulterior motives in the name of "Fan Circle". After the small composition was released, the "mother-in-law" in the comment area seemed to have entered the next stage of their love for Dong Yuhui.
Dong Yuhui, as a veteran anchor selected by Dongfang, became popular overnight in the e-commerce live broadcast circle with his frequent golden sentences and small compositions, and also drove the "Oriental Comeback" of New Oriental, which was in danger at that time. According to relevant news, "Dong Yuhui" has been applied for a registered trademark by many parties. However, it is worth mentioning that most of the other trademark applications have been rejected, except for the "Dong Yuhui" trademark applied by Dongfang Preferred Company, which has been successfully registered.