"Inherit the cultural torch and create a masterpiece". On December 14-15, the 2023 China Game Industry Annual Conference was held. At the main forum on the 15th, Zhu Huaimin, vice president and CTO of Sanqi Mutual Entertainment Group, elaborated on the impact of AI on the game industry, as well as the achievements of Sanqi Mutual Entertainment in the application of AI and cultural going overseas.
In recent years, various cutting-edge technologies represented by artificial intelligence, cloud computing, and virtual reality technology have ushered in rapid development, and the deep integration of these emerging technologies with the game industry has also given birth to new game experiences and business models. "For AI, games are an effective tool for validating AI;It brings content and a lot of data to AI, making it an ideal place for AI training. At the same time, AI is also a huge boost to gaming. Zhu Huaimin said.
As a game company, Sanqi Mutual Entertainment has been laying out in the AI field for a long time. According to Zhu Huaimin, whether it is the R&D side or the distribution side, Sanqi Mutual Entertainment has applied a number of technologies to help improve production and distribution efficiency. On the R&D side, Sanqi Mutual Entertainment's self-developed AI art platform "Turing" has realized the most commonly used functions in art, such as Wensheng diagrams, Tusheng diagrams, local redrawings, and intelligent mappingOn the distribution side, Sanqi Mutual Entertainment's self-developed ** AI intelligent platform Quantum has been put into use so far, and its improved efficiency has reached 10 times that of the past.
In Zhu Huaimin's view, with the continuous iteration of AI technology and the combination of different elements of game products such as plot design, world view composition, and interactive gameplay, it is entirely possible to create a new game form and provide infinite possibilities for games.
In fact, with the blessing of technology, the advantages of games in many fields of society, especially in cultural expression, are becoming more and more prominent. The reporter learned that Sanqi Mutual Entertainment has implanted content including traditional Chinese festival Xi, classic Chinese opera genres, and Lingnan characteristic culture into the representative product of cultural innovation and communication "Call Me Big Treasurer", and presented it in the form of festival activities and theme versions, allowing global players to experience the charm of traditional Chinese culture through sight, hearing, and interactive experience.
This year marks the 10th anniversary of the Belt and Road Initiative. To this end, we have created a new version with the core of 'Maritime Silk Road, Restoration of Cultural Relics in the Water', allowing players to re-walk the Maritime Silk Road in the game, along with the trade routes, and understand the relevant knowledge of the Maritime Silk Road, as well as the specific steps of the restoration of cultural relics in the water. Zhu Huaimin introduced.
In early December, the "Intangible Cultural Heritage Guangzhou Red" hosted by Sanqi Mutual Entertainment was held at the Guangzhou Cultural Center. With the current popular city walk as the theme, we will create three major activities: intangible cultural heritage walking map, intangible cultural heritage wonderful theater tour, and metaverse walking block, and recommend Guangzhou's intangible cultural heritage culture to young people.
The progress of technology drives the development of the game industry, and the diversified application of games will also provide more momentum for the construction of the digital economy and cultural power. Zhu Huaimin said.
Text Reporter Hang Yingtu Provided by the interviewee.