It's so good that GAC Toyota has opened a new chapter in the post-joint venture era
The wave of intelligence and electrification has made profound changes to the automotive industry, not only promoting the innovation of automotive technology and product upgrading, but also reshaping the pattern of Chinese automobile enterprises. In the past two years, domestic self-owned brand car companies have made significant progress in the field of electrification and intelligence, and their market share has increased rapidly. At the same time, joint venture automakers, which have been dominating the domestic passenger car market, have been declining in market share due to the slow pace of transformation, and some joint venture brand models have lost their former attractiveness.
In the new historical period, joint venture car companies, which have made great contributions to China's auto industry, are facing the challenge of how to accelerate comprehensive transformation and make new contributions to the realization of China's dream of becoming an automobile power.
Wen Dali, executive deputy general manager of GAC Toyota, said at the opening ceremony of the recent Guangzhou Auto Show that over the past 40 years, automotive joint ventures have been the main engine for the modernization of China's auto industry, and they are also the mainstream choice in the current market. Joint venture does not mean backward, it has mature stability, but also has the resilience of latecomers. In the fierce market competition, GAC Toyota will focus on the pursuit of excellent user value and take the sense of urgency as the driving force to truly transform the late-mover advantage of the joint venture into a new advantage in the market. In the next three years, GAC Toyota will focus on self-innovation, make every effort to promote the transformation and transformation of intelligent electric vehicles, and open a new chapter of the joint venture.
The joint venture has a deep heritage, and the leader has a broader future. The introduction of foreign capital is an important part of China's opening up, and since the 80s of the last century, China's automotive sector has attracted a large number of foreign investment and achieved remarkable results. Major multinational automobile companies have successively set up joint ventures in China, bringing technology, capital and diversified models to China's automobile industry, and promoting the rapid development of China's automobile industry. The products of joint venture car companies have enriched the lives of Chinese people and expanded the market scale. In just over a decade, China has become the world's largest car producer and the largest market for new cars, and has remained so ever since.
In the early days of reform and opening up, joint ventures mainly adopted the "take-or-leave-it" doctrine, introducing foreign car brands, mature models and technologies, as well as management and marketing models. Joint ventures are mainly responsible for production and sales, and the expanding Chinese automotive market provides a huge space for joint ventures to grow. The joint venture has become a pioneer in "global cars, made in China".
With the rapid development of China's own brand car companies, as well as the impact of intelligence and electrification, domestic joint venture car companies have faced increasingly severe challenges in the market in the past two years. Some even believe that joint ventures are experiencing decline in the Chinese market.
As the leader of domestic joint ventures, GAC Toyota firmly believes that joint ventures have a profound foundation and leaders have a broader future. The awe of the century-old industry, the insistence on safety and quality, and the profound technology accumulation are the cornerstones and advantages of the joint venture car enterprises.
In the highly competitive environment of the domestic automobile market, GAC Toyota has actively responded to challenges and achieved remarkable results. Up to now, GAC Toyota's sales of intelligent electric hybrid models have exceeded one million units, and the overall sales have continued to grow steadily. GAC Toyota has launched nine models equipped with the fifth-generation intelligent electric hybrid dual engine technology, covering 46 levels, including three categories, including sedans, SUVs and MPVs, realizing the full electric hybrid of TNGA.
With 8 million users and a deep brand heritage, GAC Toyota understands the preferences of Chinese consumers and is good at listening to their voices, which makes them undaunted in the face of challenges. As a mainstream joint venture car company, GAC Toyota's strength is undoubtedly not comparable to that of some emerging car companies.
In the next three years, GAC Toyota will give full play to GAC Group's technological advantages in the field of intelligent networked new energy vehicles through a series of institutional reforms, and integrate Toyota's century-old experience in car manufacturing and next-generation electric technology. They will rebuild the competitiveness of new energy from multiple levels such as brand, technology and product in a precise and innovative way, realize the dual upgrade of electrification and intelligence, and continuously strengthen GAC Toyota's competitiveness in the market.
In terms of electrification, GAC Toyota will adopt a diversified development strategy, not relying solely on the market, but through a variety of technologies such as electric hybrid, plug-in hybrid, pure electric and hydrogen energy, to meet the diversified needs of the market to the greatest extent. They plan to achieve full coverage of the fifth-generation intelligent electric hybrid dual engine in 2024, leading the trend of hybrid vehicles in traditional vehicles.
At this Guangzhou Auto Show, GAC Toyota released a new new energy brand "Bozhi", and launched the first new energy model, Bozhi 4X pure electric SUV, showing their determination in the field of pure electric vehicles. In the future, GAC Toyota will give full play to GAC Group's advantages in new energy technology and ecology, actively integrate and apply Toyota's most advanced electric technology, and strive to create a new future for automobiles in China.
In terms of intelligence, GAC Toyota will continue to improve the level of intelligent driving system with the concept of paying equal attention to brand and intelligence. They plan to achieve 100% of all models equipped with Toyota's new-generation intelligent driving system, and at the same time cooperate with Toyota China and Pony.ai to carry out L4 pure electric unmanned robotaxi to steadily promote the implementation of intelligent driving technology.
GAC Toyota believes that in-depth meeting of user needs is the key to achieving market retention. At this Guangzhou Auto Show, the ninth-generation Camry became the focus of attention, not only in popularity, but also in unanimous praise. The Camry has a long history of outstanding performance in B-segment sedan sales, and the ninth-generation Camry meets the needs of Chinese consumers through full hybridization and diversified exterior design.
The ninth-generation Camry introduced the fifth-generation 20L intelligent electric hybrid dual engine, with 2The 5L intelligent electric hybrid dual engine together forms the "dual intelligent electric hybrid flagship", emphasizing the characteristics of being more accessible to the people and more energy-saving. In terms of appearance, it provides more diversified options, and has launched a LE version that adapts to the new energy style, as well as a gradient Cyber Gray body color.
In terms of intelligent cockpit, the ninth-generation Camry has been fully upgraded, equipped with 8155 chips, AI intelligent voice recognition, AR-HUD and other advanced equipment, and has also introduced electrostatic touch panels, intelligent aromatherapy and sound and light linkage atmosphere lights, which meet the needs of Chinese consumers.
In general, GAC Toyota demonstrated the strength and responsibility of the new head of the joint venture through new layouts, products and measures at this Guangzhou Auto Show, and demonstrated the determination and strong actions of positive change, integration and co-creation. There is reason to believe that the joint venture car companies represented by GAC Toyota will usher in a new development situation and inject new vitality into China's automobile industry.