2023 is about to say goodbye to a successful farewell, looking back at the recent drama industry, Youku, which is "going all out for good content", seems to be constantly delivering a steady stream of popular products to the entire industry.
The hotly discussed "News Queen" won 8 on Douban with its cool workplace stories, spicy line collisions, and famous scenes of all the acting skills1 high score;"Like a Fire and a Flowing Year", which has mastered the word-of-mouth password, creates a new benchmark for the texture of Chinese dramas from a male-oriented perspective, and the Douban score is also as high as 80。
Not only that, Youku has also blossomed in different categories, creating the ultimate visual feast of Guoman's "Cangyuan Tu" Douban score of 86, the historical legend anime "Thirty-six Riders" has reached 87。That's not all, after the youth campus drama "Minglong Boy" was launched on Youku, its popularity soared, not only setting a daily crown on the popularity list of Maoyan TV dramas, but also accumulating 372 hot searches on the list. The firepower of all members of Youku's works "on Daita" is really unbearable!
After the launch of "Minglong Boy", parents across the network quickly opened the hot-blooded mode of kneeling and begging for the same Xiaoming teacher, and sighed "The feeling of the third year of high school is back!"."Who is this legendary teacher Xiaoming?can eliminate the magic barrier on the road of educating people with one click, and cause heated discussions on the whole network with extraordinary educational tricks. Even Zhang Ruoyun, the actor of Mr. Lei Ming, posted a blog last night asking "The word has been memorized", which can make the comment area sweat a lot, it can be said that the potential of this year-end finale youth drama has the potential to be a hit!
was praised as "2023 Youth Counterattack Drama".What did "Singing Dragon Boy" do right?The drama "Minglong Boy" mainly tells the story of Lei Ming, a gold medal teacher, leading the students who have gone astray to regain their original intentions. In the story model focusing on teachers and students in the third year of high school, "Minglong Boy" chooses a sword to take a biased path, transforming the public's "prejudice" against the minority group in the third year of high school into "seeing". At the beginning of the story, it did not rush to explain to the audience a macro vision of the blueprint of Minglong Middle School, or take the daily life of spicy teachers and students common in youth dramas as a guide, but narrowed the perspective to the delicate glimmer of the characters, and described the life trajectory of the protagonist, making the story structure of the whole drama more three-dimensional. 
Lei Ming, a teacher who is passionate about marketing in the community, Cheng Yushan, a senior high school girl who wants to run away from her family when she sees netizens in a coffee shop, Li Ran, a senior high school boy who staged a fancy trick of hiding her mobile phone at the beginning of school, and Sang Xia, a maverick "slash" teacher. These seemingly "unreliable" teacher-student pairings have subverted the conventionalized youth literature we have seen in the past, and truly show the alternative B-side of high school daily life, which has become an unexpected surprise in this year's youth dramas. 
Not only is the setting of the characters novel and interesting, but "The Singing Dragon Boy" also knows how to reverse the ups and downs of the plot!It is said that most students encounter a master like Mr. Lei Ming, who can speak well and understand psychology, and basically will be ** in three moves. But it was this former gold medal teacher who wanted to return with enthusiasm, not only did the teaching plan of "one year in Qingbei" encounter the school's picky "unsuitable", but even he opened the microphone with enthusiasm at the opening ceremony and released ten questions about the soul, and was slapped in the face by the teachers and students of the school. The ultimate dramatic conflict of hot blood + cold water hides realistic cold humor, advancing the story narration from a natural perspective. 
The play is not only full of famous scenes, but also full of thought-worthy moments in the details, and the camera language is full of surprises. One second ago, Teacher Lei Ming was still passionately outputting the rules of the game of reshuffling the cards of life, "Xi, some people rely on luck, some people have to rely on courage", the atmosphere has reached here, the visual inspection of the 11th class of the third year of high school is about to form a group on the spot, but the next second Li Ran's hand-raising statement of "listening to nonsense and wanting to go to the toilet" completely broke all the atmosphere. 
When countless youth dramas are still expressing the uninhibited and rebellious of the group in a direct way, "Minglong Boy" took the lead in playing the hole card that hit the hearts of the people. It proves that there is no such thing as an absolute bad student, and the so-called youth rebellion is not an accidental event. Li Ran, who only wants to start a business and repair mobile phones, has a degree of physical results, and won a scholarship with his strength, behind his story is the helplessness of being forced by his livelihood, and the simple vision of just wanting to get a more stable life with his grandmother;Cheng Yushan, who reorganized her family life, grew up depressed in the smoky chess and card room, but had super mathematical thinking, but was ignored by her mother and was disturbed by her stepfather. 
When all the thorny problems came to him, seeing that the establishment of Class 11 of the third year of high school had no improvement, Teacher Lei Ming still looked at everything around him calmly, ignored the doubts of the teachers, and just firmly did his own thing;When selecting the list of intended students, make good use of professional thinking to find candidates who have both partial advantages and hidden explosiveness;When persuading students to join the 11th class of the third year of high school, they did not talk bitterly and grind hard, but tried to use the other party's demands as bargaining chips to stimulate the real desire in the students' hearts. It can be said that in the few moves that Mr. Lei Ming has taken out so far, the audience has seen what it means to teach students according to their aptitude in the context of education in the new era, and when expressing the enthusiasm and growth of youth in the real world, although "Minglong Boy" started on campus, it also went out of the campus to find the truth to solve educational problems in a broader time and space, and the breakthrough of the play can be seen.
It is worth noting that when creating a sense of conflict in youth dramas, "Minglong Boy" is not limited to the relationship between teachers and students, but covers the entire education industry with the net of dramatic conflicts. The dispute between the president and vice president after the merger of colleges and universities;The new case of "education without class" implemented by Mr. Lei Ming is not optimistic;Is it just a difference in teaching philosophy behind Lei Ming's delicate relationship with his former colleagues?The psychological teacher who laughs at the grassroots "screws" also dares to repeatedly "dismount" Lei Ming, does the chain of education contempt really exist?
As Lei Ming said, it is necessary to look at the college entrance examination with sociological thinking, and similarly, sociological thinking also runs through the core of the whole play, allowing the audience to see the so-called youth campus drama, which does not have to be conformist and only focus on the students' little things, but to use youth as the creative carrier to present more multifaceted topic collisions. It is no wonder that "Minglong Boy" won the hardcore positioning of "Youku Youth Drama" on the first day of broadcasting, which instantly aroused the memories of the public and became the dark horse of youth dramas at the end of the year.
Youth will magnify the chips infinitelyYouku youth dramas never seem to disappoint usWhen the wave of film and television drama creation around the phenomenon of youth has experienced several ups and downs, how does "Minglong Boy" break the boundary sense of the definition of youth?First of all, this drama is built on a unique idea, a unique perspective that even countless youth experiencers will ignore, focusing on the protagonists of the so-called "forgotten poor students". Throughout the ages, from ancient private schools to modern universities, the people who have been labeled as "poor students" have always been a type of people who are not favored.
But in "Minglong Boy", we see the penultimate Li Ran, his life is extremely separated from his peers, when his classmates are preparing to sprint for the college entrance examination, he is competing with the demolition homework at the stall, especially when he lives under the same roof with the first place in the whole grade, Li Ran, who is hiding in the kitchen for breakfast, is so careful in every bite, and the oppressive atmosphere is worrying. If someone wants to ask the "bad student", is it possible for the salted fish to turn over and become "someone else's child"?"Minglong Boy" has used sharp creative language to tell us that let the talent of young people shine, youth has no accidents, go against the current to find answers, and everyone's youth is worthy of attention, affirmation, and illumination. Youth is the only criterion for testing youth dramas, and I am very glad that "Minglong Boy" uses the story of "non-standard" teenagers to let us see the bloody growth of imperfect youth, and every step of the bumpy will be the cornerstone of reaching the peak.
If a good story and the social resonance inspired by the emotion of the story are the spiritual core of a work, then the creative attitude of excellence must be the catalyst that propels the work to a higher level. Director Ding Hei mentioned the creation of "Minglong Boy" and said that he had never used such a way to tell a story in the creation of a TV series. The requirements of each scene in the play are of a super high level of cinematization, whether it is the cast of "old, middle and young", the layered superb acting skills, or the details shown through the costumes, they are all close-ups that reflect the characteristics of the times. Indeed, in terms of quality, "Minglong Boy" completely grasped the audience's aesthetics.
What's even more surprising is that this is an innovative youth drama full of suspense, and a lot of suspense content is incorporated into the play. Such as the glory and depression of the gold medal teacher Lei Ming, the psychological trauma caused by Li Ran's childhood experience, Cheng Yushan's fear of being dominated by the haze of his family, and Shen Yao, who seems to have a promising future, cut his wrists in the bathroom. The mental health and social environment issues reflected in the growth of contemporary teenagers make this work more mysterious and accessible.
The picture of the world that revolves around the topic of the college entrance examination has awakened the memories of the first generation of countless people. It is not difficult to see from the official production highlights that in order to find the resonance of this topic, the main creative team has done a lot of hidden work from front of the stage to behind the scenes, such as entering the group a month in advance to polish the details of the script, conducting a lot of interviews, and finally choosing a family with universal significance to start the creation. At the same time, in order to pursue the true portrayal of details and experience the reality of the growth of children from different classes of families, the team does not whitewash it, and strives to make every audience feel the most real appearance of youth with a sincere attitude and real works. As the chief producer Peng Li said: "All our growth and all our efforts are to make the world more diverse and fuller."
Today's film and television drama market has ushered in the birth of another wave of massive youth dramas, and the reality of "Minglong Boy" becoming popular in seconds once again made Youku dramas "win". At the same time, we also saw the sense of public belief of "Youku's No. 1 Youth Label", on the road of excavating good themes, good stories, and good actors, Youku has been adhering to the ingenuity from the inside out, and the continuous pursuit of truth, and the platform has created many phenomenal works with the most emotional value for the audience. It still remains at 91 Douban's high-scoring "Together in the Window" was evaluated by netizens as "let those who have not yet gone to college look forward to it, let those who are going to college cherish it, and let those who say goodbye to college miss it". Douban score 80's "The Day of Chasing the Light", with its real texture, suitable casting, natural acting skills, light style and other advantageous elements, has also become the youth drama Bai Yueguang in the hearts of the audience.
It can be said that Youku has always adhered to extremely high requirements for the quality and reputation of youth drama labels. As Youku producer Xie Ying said: "It's not just about paying attention to good stories, it's more about social and emotional empathy and resonance."
Youku who has mastered the quality codeHow to compose a cool and burning legend of a hot dramaNot only is it far ahead of the youth drama track, but Youku dramas have recently been "on the big score" in all major theme fields - "News Queen", which has mastered the popularity code of workplace dramas in the second half of the year, has exploded in word-of-mouth popularity, and has won a large number of male audiences;"Like a Fire in the Flowing Years" deeply rooted the passionate action scenes and the values of promoting justice in the hearts ......of every audienceYouku dramas under the heated discussion of the whole people have pulsating vitality in various topic fields.
Indeed, Youku has made explosive appearances in reality, youth, urban, era, two-dimensional animation and other theme fields, which can be described as full firepower on the whole track, and the popularity of the work and the reputation of the work are grasped with both hands. Now the heat value of "Minglong Boy" makes us feel the persistence and innovation of Youku, as a leading platform in China, in the development strategy of dramas in the past year. It is reported that in 2024, Youku will seek new increments by accurately meeting the needs of subdivided circles and awakening the needs of silence. Looking carefully at the 2024 film list announced by Youku, it is not difficult to find the platform's determination to diversify and expand the boutique track - majestic power, Oriental heroes, Oriental legends, suspenseful crimes, the sea of stars, good times, family carnival, and Hong Kong dramas The 8 major tracks are about to hit with high energy.
A large number of works such as "Investigating Heroes", "The Man Who Tracked the Mystery", "Chinese Criminal Police", "Angry Sea", "Bead Curtain Jade Curtain", "Spending the Year of China", "The Wilderness", "Snow Labyrinth", "Love for a Long Time", "Half-mature Men and Women" and a large number of works are full of expectations. Whether they can become a boost for Youku's key layout on the road to differentiation in the future is really eye-catching. At the same time, Youku will also pay more attention to the creation and research and development of self-made dramas, cultivate a new generation of creators, and promote the upgrading of the entertainment industry. In recent years, the rapid development of audio-visual network platforms has broken people's previous Xi of chasing dramas. Through the rapid breakthrough of "Minglong Boy", we can perceive that Youku has a lot of successful experience in shaping the user's mind to chase dramas. Still taking "Minglong Boy" as an example, with a suspenseful experimental painting style, an alternative way to open the theme of youth dramas, and a diversified content library to provide the audience with more entertainment and information content and enhance user stickiness, this is a bold attempt to dare to be the first, and it is also the responsibility and responsibility to lead the industry to move forward. In the future, I look forward to Youku bringing more high-quality dramas to the audience.