Among the new domestic car-making car companies, there are three car companies with a model price of more than 300,000 yuan, namely NIO, Li and Gaohe. Among these three car companies, Li Auto focuses on extended-range hybrids, and the rest of NIO and Gaohe are all pure electric vehicles.
In contrast, because the sales volume of Gaohe Automobile is very average, even if it is positioned as a high-end car, it does not have much influence and brand awareness among the new car-making car companies.
In other words, at present, there may be only one relatively high-end car brand in the pure electric vehicle market in China.
However, from now on, NIO may usher in a new opponent, and this car company is Yuanhang Automobile.
According to public information, Yuanhang Automobile is a high-end new energy vehicle brand under Universiade Group, which was officially released in August 2022. Recently, two new models of Yuanhang Automobile were officially launched, which are Yuanhang Y6 and Yuanhang H8.
In terms of positioning, the Yuanhang Y6 is a large pure electric car. A total of five models will be available in the price range of 3298~52.980,000 yuan. The Yuanhang H8 is positioned as a large pure electric SUV, and it has also launched five models with a price range of 3498~55.980,000 yuan.
I don't know how you will feel when you see the prices of these two new cars of Yuanhang Automobile, but I was taken aback anyway. You must know that in the domestic new energy vehicle market, which can no longer be rolled, even Tesla, Wei Xiaoli, these leading car companies have to choose to cut prices to survive, and Yuanhang Automobile, a new member of the new car-making power car company, actually dares to price the two new cars launched in one breath are more than 300,000 yuan, which is commendable.
Obviously, the launch of these two cars has shown that Yuanhang Automobile will lock its opponent on NIO. According to previously released data, NIO currently accounts for a high proportion of the domestic pure electric vehicle market priced at more than 300,000 yuan, close to 50%.
Although in terms of price, Yuanhang's two new cars are more than 30 yuan, but after careful comparison, it is found that the benchmark Weilai Automobile Yuanhang Automobile still chooses the strategy of dislocation competition.
For example, the Yuanhang Y6, as a large pure electric car, has a starting price of only 32980,000 yuan, basically the same as the Weilai ET5, a medium-sized pure electric sedan 29The starting price of 80,000 yuan is almost the same, and the starting price of NIO's medium and large sedan NIO ET7 has been as high as 4280,000 yuan.
The same goes for the Yuanhang H8, a large pure electric SUV, with a starting price of 34980,000 yuan, with a mid-size pure electric SUV NIO ES6 33The starting price of 80,000 yuan is very close.
It seems that Yuanhang Automobile entered the high-end pure electric vehicle market this time, and in order to compete with NIO, it used the marketing strategy of "Tianji Horse Racing". I just don't know if consumers are willing to spend more than 300,000 yuan to support Yuanhang Automobile, which has never even heard of it.
In addition to the Yuanhang Y6 and Yuanhang H8, Yuanhang Automobile will also launch the Yuanhang Y7 and Yuanhang H9, which may be priced higher.
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