With the improvement of the market environment and the support of major popular platforms for local life services, offline merchants have also ushered in new development opportunities. As a company focusing on mobile payment, it has a large merchant group, and after gaining insight into the changes in the market environment, Yika has launched an in-store e-commerce business, which has become a bridge connecting merchants and consumers. On the one hand, card-to-store e-commerce can help merchants put on the shelves discounts that can better meet the needs of current consumers**;;On the other hand, it provides consumers with more affordable and caring services. It is precisely because of this that the e-commerce business of moving cards to stores has gained more attention.
Judging from the relevant data, in 2022H1, Yika Group has 7.6 million active payment service merchants, reaching nearly 1 billion consumers, based on the above traffic resources, through its own APP (Leshang District + Qianqianhui) and multi-platform mini programs (WeChat mini program, WeChat *** Douyin mini program, Kuaishou mini program, etc.) Rapidly expand the card-to-store e-commerce business, provide users with high-quality local life services, and at the same time assist merchants to promote sales, improve consumer retention and interaction, and realize the unified management and comprehensive layout of private domain traffic.
At the same time, based on the calculation of Douyin's local life GMV space and the market share of mobile cards**, the CAGR of mobile card to store e-commerce is expected to reach 83% in the three years from 2022 to 2025 under the neutral assumption of GMV of mobile card to store e-commerce. Guohai** believes that the driving force for the early growth of the mobile card to store e-commerce business mainly comes from the Douyin channel, and the mobile card group seized the dividend period of the rapid growth of Douyin's local life business and quickly expanded the in-store e-commerce business, helping Douyin enrich the resources of small and medium-sized merchants on the supply side, and at the same time achieve rapid growth in GMV. In the later stage, Douyin direct sales will continue to focus on high-tier cities and KA merchants, and expand the sinking market and waist and tail merchants through service providers, which is expected to increase the proportion of GMV of Douyin's local life service providers.
Coupled with the recovery of the market economy this year, local life is bound to develop better. The card-to-store e-commerce business is also bound to achieve better results and meet the needs of more people.